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Data Storage Businesses Cloud Google

Dropbox Caught Between Warring Giants Amazon and Google 275

An anonymous reader writes: Google and Amazon are both aggressively pursuing the cloud storage market, constantly increasing available storage space and constantly dropping prices. On its face, this looks great for the consumer — competition is a wonderful thing. Unfortunately, many smaller companies like Box, Dropbox, and Hightail simply aren't able to run their services at a loss like the giants can. Dropbox's Aaron Levie said, "These guys will drive prices to zero. You do not want to wait for Google or Amazon to keep cutting prices on you. 'Free' is not a business model."

The result is that the smaller companies are pivoting to win market share, relying on specific submarkets or stronger feature sets rather than available space or price. "Box is trying to cater to special data storage needs, like digital versions of X-rays for health care companies and other tasks specific to different kinds of customers. Hightail is trying to do something similar for customers like law firms. And Dropbox? It is trying to make sure that its consumer-minded service stays easier to use than what the big guys provide." It's going to be tough for them to hold out, and even tougher for new storage startups to break in. But that might be the only thing keeping us from choosing between the Wal-Mart-A and Wal-Mart-B of online storage.
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Dropbox Caught Between Warring Giants Amazon and Google

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  • Sneaky (Score:5, Informative)

    by Tokolosh ( 1256448 ) on Sunday August 24, 2014 @10:27PM (#47745041)

    A drive-by Dropbox installation turned me off.

  • by ShanghaiBill ( 739463 ) on Sunday August 24, 2014 @10:42PM (#47745087)

    aggressive anti-competitive practices.

    Cut the crap. There is nothing "anti-competive" about lower prices or free services. There are very few barriers to entry in this market, so if they later try to raise prices or cut services, someone else will step in and take their customers.

  • by exomondo ( 1725132 ) on Sunday August 24, 2014 @11:02PM (#47745175)

    Using profits from one sector to support selling at a loss in another sector in order to drive competition out of business is ACTUALLY THE DEFINITION OF ANTI-COMPETITIVE.

    How are you separating gmail and drive profits? They are both just methods of accessing the same block of storage. Should they be making you pay more if you want to access that same storage in a different manner?

  • by Anonymous Coward on Monday August 25, 2014 @12:11AM (#47745419)

    Yes, but what happens when all the competitors have been run out of business and suddenly the company does start abusing its market share? You can't just put those businesses back in business because things changed.

  • by Anonymous Coward on Monday August 25, 2014 @01:45AM (#47745693)

    GP said:

    giving away stuff at a loss while you support the losses with another part of your business is very much anti-competitive

    and you kindly supported this argument with hypotheticals. Thank you!

    BTW:
    You may wish to check the first example at this link [wikipedia.org]. Namely, dumping.

    Toodles!

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