63370265 story Why Morgan Stanley Is Betting That Tesla Will Kill Your Power Company 502 Posted by timothy on Tuesday August 05, 2014 @07:22PM from the pure-greedy-capitalism dept. Jason Koebler (3528235) writes One major investment giant has now released three separate reports arguing that Tesla Motors is going to help kill power companies off altogether. Earlier this year, Morgan Stanley stirred up controversy when it released a report that suggested that the increasing viability of consumer solar, paired with better battery technology—that allows people to generate, and store, their own electricity—could send the decades-old utility industry into a death spiral. Then, the firm released another one. Now, it's tripling down on the idea with yet another report that spells out how Tesla and home solar will "disrupt" utilities.