Nerval's Lobster (2598977) writes "In a statement soon after Facebook announced the acquisition of Oculus Rift, CEO Mark Zuckerberg suggested that the bulky Oculus headset had the potential to transform VR into the "most social platform ever." Whatever his reasons for shelling out $2 billion for the company, it's clear that Facebook is now a player in the augmented-reality space, which Google is also exploring in its own way. Yes, Google Glass serves a different function—overlaying maps and text over the wearer's view of the real world, rather than immersing people in a virtual environment—but the potential customer base for both devices is basically the same, and now Google has some real competition if it wants to transform Glass into some sort of gaming device. And despite some blowback from Markus Persson, it's likely that developers will continue to explore Oculus as a gaming platform, Facebook or no. Zuckerberg might be talking a good game about virtual realities far into the future (does he have to pay to promote his own posts on Facebook? Joke.), but this acquisition was likely a short-term play, as well."