The device that does this is the Geonaute
360 Degree Camera. The Geonaute display caught Tim Lord's eye at CES, and he got Geonauter (is that a word?) Marian Le Calves to show him the company's "action camera," which costs $499 -- or more accurately, will
cost $499 when it starts shipping. Until then, you can pre-order. Or you could buy a GoPro
camera for as little as $199. Geonaute has a bunch of videos on YouTube
, some of which are quite fetching. But GoPo has a bunch of slick YouTube videos
, too, and at this point they're the dominant brand in the action camera market niche. Will Geonaute be able to capture a decent market share with their 360 degree coolness -- and higher price? Or will they, GoPro, and other action camera vendors get into a price war so that every kid who has a skateboard can make good-looking videos?