sfcrazy writes "YouTube will demonstrate 4K videos at the upcoming CES. That's not the best news, the best part of this story is that Google will do it using it's own open sourced VP9 technology. Google acquired the technology from O2 and open sourced it. Google started offering the codec on royalty free basis to vendors to boost adoption. Google has also learned the hardware partnership game and has already roped in hardware partners to use and showcase VP9 at CES. According to reports LG (the latest Nexus maker), Panasonic and Sony will be demonstrating 4K YouTube using VP9 at the event. Google today announced that all leading hardware vendors will start supporting the royalty-free VP9 codecs. These hardware vendors include major names like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba."