szotz writes "Keeping up the pace of Moore's Law is hard, but you wouldn't know it from the way chipmakers name their technology. The semiconductor industry's names for chip generations (Intel's 22nm, TSMC's 28nm, etc) have very little to do with actual physical sizes, says IEEE Spectrum. And the disconnect is only getting bigger. For the first time, the "pay us to make your chip" foundries are offering a new process (with a smaller-sounding name) that will produce chips that are no denser than their forbears. The move is not a popular one."