Iron Man 3 To Debut As a 4DX Film In Japan

adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."

better idea

[slashmydots]

So there's that or a theater by me lets you place an order off a menu and you get a seat and table and then they bring the food out to you. I'd rather have that than fog and strobe lights in my face.

Gimmicks

[Dan East]

More gimmicks equals more expensive ticket prices. Yep, we'll see this happen in the US for sure.

Re:better idea

[Endo13]

Yeah we have one of those near where I live too. The food is actually surprisingly good and not overpriced. This one's called Movie Tavern. And like you, I'd prefer that over fog and strobe lights. In fact, I'd prefer just a normal theater over fog and strobe lights.

Worst Idea Evah

[PopeRatzo]

Smell is really a personal thing. Something that smells wonderful to one person could be nauseating to another. I know someone who thinks the smell of gasoline is heavenly (no, she's not a huffer).

I mean, I understand that the entertainment/industrial/advertising-complex are desperate to get people to come to theaters again because they are afraid that there is still a small amount of money left in peoples' pockets that they have not gotten their hands on, but until they can say they're making the best movies that they can, they should not be looking for gimmicks.

If they want to get me back into a movie theater, and they really believe that the movies they make represent the very best possible quality, then they could start by tearing down the shoebox multiplex theaters and start building real movie palaces again.

There's a theater here in Chicago, The Patio, that is a bona-fide movie palace. Built in the Pre-WWII period, it's got the ceiling with the stars and moving clouds and a balcony and all the trimmings. I used to go there when I was in High School decades ago. Saw the original Dirty Harry there, Charles Bronson movies, like that. Well, a couple of brothers bought the place some years back, before it was torn down, and they renovated it lovingly. Put in great seats, cleaned the place up, made everything sparkle. Put in an A-Number-One concessions stand with actual popcorn and reasonably priced goodies, and a great sound system. They play second run movies and carefully selected classics. Some rare Hong Kong and Kung Fu flicks. Charge $5-6 for admission. Goddamn, I love that place. It's not downtown, but in one of the neighborhoods on the Northwest Side. I can be there in 10 minutes on the Kennedy Expressway, so a lot of times my wife and I are thinking about Netflix or something, instead we hop in the car and go to the Patio. Twenty bucks and it's a great night out watching a movie on a whopping big screen. It's about a million times more enjoyable than going to a shopping mall and sitting in some nasty little multiplex closet with a bunch of assholes on cellphones. People who go to the Patio really love movies. The Chicago Cinema Society programs the place sometimes.

It's not rocket surgery, getting people to go to theaters. But Smell-a-Vision is not the solution.