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Japan Displays Movies Entertainment Technology

Iron Man 3 To Debut As a 4DX Film In Japan 158

adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
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Iron Man 3 To Debut As a 4DX Film In Japan

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  • by Anonymous Coward on Thursday April 18, 2013 @03:21PM (#43485909)
    Feel-a-Round in Kentucky Fried Movie

  • Re:Smells? (Score:4, Informative)

    by nametaken ( 610866 ) on Thursday April 18, 2013 @03:32PM (#43486055)

    They do this at Disney for a few shows. It's fun for those goofy little features, but I honestly can't see myself choosing to watch a good movie this way.

  • Re:Smells? (Score:4, Informative)

    by emag ( 4640 ) < minus bsd> on Thursday April 18, 2013 @03:36PM (#43486087) Homepage

    It's been done before... [] The question is, is this implementation better?

  • Re:better idea (Score:5, Informative)

    by Endo13 ( 1000782 ) on Thursday April 18, 2013 @03:46PM (#43486191)

    They usually take the order before the movie starts, but bring the food out during the movie, unless you take their advice and show up early. All the servers wear black clothes so they're not distruptive. There's very dim lighting, just bright enough to see your food but not so bright as to affect the movie. There's two kinds of seating: fixed round tables with swivel chairs, and also kind of a bar-style table with comfortable office chairs. I'm used to eating while watching a movie or TV at home, so no, I don't really miss anything.

    I would say the video and audio quality are a very small step down from some of the other theaters in town, but it's not significant enough to bother me in the least. []

  • I'll trade in... (Score:5, Informative)

    by JBMcB ( 73720 ) on Thursday April 18, 2013 @04:11PM (#43486437)

    ...smells and strobe effects gimmicks for the following:

    - A well maintained projector, screen and speakers
    - THX Certification, meaning mostly that everything is maintained and properly calibrated
    - A properly spec'd out 4K projector, or two 4K projectors with 8K upsampling

    It doesn't seem like much, but movie theaters like to pull the following:
    - Running the projector bulbs dim to make them last longer, or using a projector designed for a small screen for larger screens
    - Not maintaining their speakers at all - you can hear the broken cones rattling most of the time
    - Using 2K projectors for 4K material, or two cheap 2K projectors for 4K material. This is very common.
    - Not calibrating anything, especially their speakers. This is obvious when something is supposed to be moving from one side of the theater to the other, and it sounds like it's going over your head, or it sounds totally different. The surround array probably wasn't calibrated at all.

  • Re:better idea (Score:3, Informative)

    by Anonymous Coward on Thursday April 18, 2013 @04:22PM (#43486535)

    Actually here (I'm from Mexico where Cinepolis has 4DX) you can place your order (food from a cart, wine, beer, etc.) on VIP cinema theaters anytime and they bring the food out to you. In the case of 4dx actually they limit the kind of food that you can bring to you (only popcorns and soda) and still they warning you.

  • Re:Smells? (Score:5, Informative)

    by Stele ( 9443 ) on Thursday April 18, 2013 @04:58PM (#43486885) Homepage

    My wife and I once saw the Shrek 4D Experience at Universal Studios Florida. Every seat can emit mist, air blasts in your face, small water bursts in your face (such as when one of Donkey's kids sneezes on you), smells, and there are small air jets that can move up and down, positioned strategically at your ankles. At one point all these spiders drop down from the forest above, in 3D of course, and then they get the little air jets going on your ankles - it feels like little feathers (or SPIDERZZ OMG!) on your feet. My wife FLIPPED OUT. It was hilarious!

  • Re:I'll trade in... (Score:5, Informative)

    by iluvcapra ( 782887 ) on Thursday April 18, 2013 @05:36PM (#43487267)

    - THX Certification, meaning mostly that everything is maintained and properly calibrated

    THX certs haven't meant anything since the late 1990s, all THX really certifies these days is that the check from the theater owner cleared.

    IAAMPSD. I am a motion picture sound designer. The inventor of THX was my instructor in college.

"Mach was the greatest intellectual fraud in the last ten years." "What about X?" "I said `intellectual'." ;login, 9/1990