MojoKid writes "AMD has just announced a new family of Elite A-Series APUs for mobile applications, based on the architecture codenamed 'Richland.' These new APUs build upon last year's 'Trinity' architecture, by improving graphics and compute performance, enhancing power efficiency through the implementation of a new 'Hybrid Boost' mode which leverages on-die thermal sensors, and offering AMD-optimized applications meant to improve the user experience. AMD is unveiling a new visual identity as well, with updated logos and clearer language, in a bid to enhance the brand. At the top of the product stack now is the AMD A10-5750M, a 35 Watt, 3.5GHz quad-core processor with integrated Radeon HD 8650G graphics, 4MB of L2 cache and a DDR3-1866 capable memory interface. The low-end is comprised of dual-cores with Radeon HD 8400G series GPUs and a DDR3-1600 memory interface."