Pixel Qi Says Next-Gen Displays Meet or Beat iPad 3 Screen Quality

New submitter seb42 writes "Pixel Qi announces new screens that can match or exceed the image quality of the screen in the iPad3, with a very low power mode that runs at a full 100X power reduction from the peak power consumed by the iPad3 screen. Hope the Google tablet has this tech." The claims are pretty bold, and specific: "We have a new architecture that matches the resolution of the ipad3 screen, and its full image quality including matching or exceeding contrast, color saturation, the viewing angle and so forth with massive power savings."

Problems...?

[Joce640k]

What's their refresh rate? Is the 100x power saving only in direct sunlight with the backlight turned off?

Comment removed

[account_deleted]

Comment removed based on user account deletion

Re:Problems...?

[poly_pusher]

Well crap, it looks like that's what they may be claiming to have done. The graph shows lower power usage in outdoor environments compared with indoor. My understanding is that creating a display which can reflect light in bright environments or be backlit in darker environments was a very big problem. Maybe that's what they have figured out.

Re:What about desktop screens?

[zippthorne]

Digital TV happened. Now monitors and TVs come off the same assembly lines, and 1080p is "good enough" for most people buying screens (that's High Def, right, so that's the best!)

On the plus side, it means that you can get a decent computer monitor for under $200. On the downside, better monitors have become a niche product, and there seems to be positive feedback - the price difference pushes more people to the "standard" models, further nichifying the high resolution models, increasing the price gap...

Re:Why?

[gstrickler]

Not glossy is a huge advantage if you ask me. I HATE glossy screens. Sure, they're sharp, but the reflections are annoying. In side-by-side comparisons at an Apple Store with glossy and non-glare screens, I found I can set the brightness lower on the non-glare screen, the glossy has to be brighter to overcome the reflections. So, that makes the non-glare not only visually preferable, but lower power in practice.

And, as someone with sensitive eyes, I don't want a screen at 500nits. 300+ is handy in bright sunlight, but indoors, my screen is usually around 150nits daytime, 60-80 nits nighttime. And with a good AR coating, you don't need extreme brightness even in sunlight.

So, while I have yet to see a Pixel Qi screen in person, I am very much looking forward to seeing their technology.