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AMD Hardware

AMD Gives ARM License a Miss, Will Stick To x86 67

CWmike writes "Advanced Micro Devices has shot down rumors that it is pursuing an ARM license, saying it will stick to developing chips for tablets around the x86 architecture. 'We've made a big bet on APUs, which are x86,' said John Taylor, a marketing director at AMD, referring to accelerated processing units. AMD has been criticized for a lethargic approach to entering the fast-growing tablet market, which is dominated by ARM."
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AMD Gives ARM License a Miss, Will Stick To x86

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  • by roc97007 ( 608802 ) on Friday April 29, 2011 @08:59PM (#35981494) Journal

    Well, I don't think the behemoths were truly innovators for quite awhile. Each generation was a refinement of something that already existed, with an almost exclusive focus on Winders on conventional PCs and laptops. They're not equipped to compete in the tablet marketplace, not because the processor can't handle it, but because the tablet marketplace has already standardized on ARM. Even if, for instance, Android gets ported to x86, (I'm aware there's a project for that), or IOS surfaces on x86, (extremely unlikely) what would they run for apps? Fer cryin' out loud, even Windows Phone 7 runs on ARM.

    It's too late for x86 tablets.

  • by the_humeister ( 922869 ) on Friday April 29, 2011 @11:20PM (#35982168)

    Why, if they were x86 Android tablets, why wouldn't they be able to run Android apps? The apps are running on top of Dalvik anyway so the processor underneath it all doesn't really matter.

The cost of living hasn't affected its popularity.