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Advertising Displays The Media

Video Adverts On the Printed Page 153

An anonymous reader writes "Prepare yourself. A staple of near-future sci-fi—magazine video ads—are now a thing of the present. And which high-tech magazine is leading the charge? Wired? Popular Mechanics? Nope. Successful Farming. The advertisement itself is for a pesticide that protects crops against nematodes. You can see a video of the video here."
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Video Adverts On the Printed Page

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  • Interesting (Score:5, Interesting)

    by Xeno man ( 1614779 ) on Wednesday August 25, 2010 @02:33AM (#33366044)
    One of the first things that come to mind is cost. How much does it cost to run these types of adds. Is it really cost effective to manufacture batteries, displays, speakers and memory for video to be viewed maybe once if at all just to be tossed out? Now if displays are really that cheap, we should also be seeing an effect of lower costs on all displays. Also where can I get a few dozen copies as I'd love to start hacking those displays and putting together some sort of awesome free display.
  • Re:Mute button (Score:5, Interesting)

    by meerling ( 1487879 ) on Wednesday August 25, 2010 @03:09AM (#33366192)
    Makes me want to hack and repurpose them.
  • Re:Pimp my mag (Score:4, Interesting)

    by gringer ( 252588 ) on Wednesday August 25, 2010 @03:16AM (#33366218)

    we put up a video of a video of an advertisement in an advertisement so you can watch while you read about watching while you read!

    Your statement is a wonderfully concise explanation of the craziness of this story.

  • Cool tech (Score:5, Interesting)

    by wvmarle ( 1070040 ) on Wednesday August 25, 2010 @03:39AM (#33366302)

    Looking at this I was just thinking on how fast our technology moves.

    15 years ago CRT screens were still the norm, 10 years ago they were still going strong against the flat screen competition. Now we have screens that are so flat and cheap that they can be added to a magazine page.

    15 years ago playing video on your PC started to work, mostly. Not too high resolution and you're fine. Now we play video smoothly on our mobile phones. Video processors are now small enough to fit in a magazine page. The same for storage, even low res video requires a relatively large amount of memory.

    15 years ago my simple mobile phone needed recharging of its bulky battery at least every two days, when not using it much. Now batteries have the capacity to run a video player, a small screen, for a significant period of time, all while being small enough to fit in a magazine page.

    15 years ago I had a 120 MB hard disk in my computer, a quite reasonable size at the time. It served me well. Software came typically on small stacks of 1.44 MB floppy disks. Nowadays a magazine page can fit larger amounts of storage, at a mere fraction of the price.

    It is simply absurd how fast this tech is moving these days. A video in a magazine page was pure science fiction at the time. The idea that you would go to a web page (that did exist already) and click on a link to watch a video without the need for a lengthy download.

    We definitely live in exciting times for techies!

  • Excellent! (Score:3, Interesting)

    by naich ( 781425 ) on Wednesday August 25, 2010 @03:48AM (#33366342) Homepage

    Sounds to me like a good source of cheap screens to hack and use with your favourite microcontroller.

  • by osu-neko ( 2604 ) on Wednesday August 25, 2010 @03:50AM (#33366352)

    Strikes me as extremely stupid, then. What stops them to buy an eReader and ask the magazine be delivered in electronic format, with all the multimedia ads they want?

    Well, he was talking about farmers. The farmers are smart. Magazine publishers, on the other hand...

  • Re:Looks cool, but (Score:4, Interesting)

    by plumby ( 179557 ) on Wednesday August 25, 2010 @05:45AM (#33366744)

    I was thinking the same thing - there's a big difference between something that looks like a sheet of paper, but with animation on it, and something that looks like a small TV screen stuck into a hole in the page.

    Maybe it looks better in real life, but it looks quite some way from proper "sci fi" e-paper to me.

  • by delinear ( 991444 ) on Wednesday August 25, 2010 @07:49AM (#33367212)
    What's to say they're not already doing that? If a significant portion of readers prefer electronic versions and a similarly significant portion prefer dead tree editions then the smart move would be to cater to both markets, not just tell the dead tree people to move with the times and dump them. And as to why they prefer dead tree editions, any number of valid reasons, maybe it's easier to relax with a magazine than with a laptop or eReader, maybe they like to stick it in a back pocket while out in the field so they can read it over lunch without worrying about it breaking or getting lost, maybe they just prefer to read articles on paper. I'm sure a good percentage of the readership here still prefer books to eReaders, and this is hardly a site with a luddite leaning.
  • Re:Mute button (Score:2, Interesting)

    by Pezbian ( 1641885 ) on Wednesday August 25, 2010 @08:36AM (#33367488)

    I remember Esquire.
    Suit: "We encourage hacking of the displays!"
    Hacker: "Well... I made a clock out of it... but that's all and it takes a training seminar to learn to read it."

    This isn't going to be useless at all... until the suits realize they can save half a penny by shrinking the circuit board to get rid of all those trivial externally-accessible contacts, sealing the ASIC into an epoxy blob to save the expense of IC packaging and switching to PROM to spare the expense of Flash memory.

    With the savings, they can afford louder speakers and larger batteries!

    Sure, the whole things can no longer be recycled and Mother Nature showed up in person to slash her wrists, but it means another round of gold-plated Bentleysfor the Board of Directors so who gives a shit, right?

  • by Pezbian ( 1641885 ) on Wednesday August 25, 2010 @08:42AM (#33367556)

    Reminds me of video in Windows 3.1. If it didn't crash every half-second, you were treated to 96x72px moving postage stamps of the moon landing and other stuff that actually made a VHS tape look great in comparison.

  • Re:Mute button (Score:3, Interesting)

    by fuzzyfuzzyfungus ( 1223518 ) on Wednesday August 25, 2010 @10:53AM (#33369056) Journal
    I'd be less concerned about strict cost cutting measures(the board is already height constraints, so I'm sure that headers and DIPs are out; but test lands never killed anybody with steady hands and I'm not at all sure that PROMs are much ahead of NAND Flash for bulk storage/$, also, particularly for short runs, being able to stock one driver board, programmable on demand, albeit quite possibly through a ghastly little custom connector/bed of nails arrangement is very handy).

    My concern would more be that, recognizing the fact that sponsors will be Less Than Happy if their messages are being cut out and sold on ebay for reflashing, rather than viewed, the company would take some fairly simple; but quite difficult to break without die-level hacking, cryptographic measures.

    For instance, if I were their engineer, I'd probably design the driver board as follows: Custom(or customized) ASIC with LCD driver, USB, hardware video decoder, flash interface, and something to support a few buttons. Package or blob, depending on bulk. Flash would be your basic NAND, as seen in USB drives everywhere, from whoever is cheapest. 4 flat test points, breaking out the USB interface, would allow the device to be programmed and charged.

    However, to program the device, you would connect it to a computer, where it would present as a simple USB MSC device. You would load the videos you want, and a simple text file defining button functions and playlist order. Each video, and the definitions file, would be cryptographically signed. The ASIC would simply ignore any unsigned files.

    Unless I fucked it up, you'd have to decap the ASIC and modify the silicon, which would be wildly uneconomic, to get it to play your own stuff, yet it would all be totally standard, off-the-shelf, type hardware. Boom.

1 1 was a race-horse, 2 2 was 1 2. When 1 1 1 1 race, 2 2 1 1 2.