Vigile writes "Transformers jokes aside, NVIDIA's newest technology offering hopes to radically change the way notebook computers are built and how customers use them. The promise of both extended battery life and high performance mobile computing has seemed like a pipe dream, and even the most recent updates to 'switchable graphics' left much to be desired in terms of the user experience. Having both an integrated and discrete graphics chip in your notebook does little good if you never switch between the two. Optimus allows the system to seamlessly and instantly change between IGP and discrete NVIDIA GPUs based on the task being run, including games, GPU encoding or Flash video playback. Using new software and hardware technology, notebooks using Optimus can power on and pass control to the GPU in a matter of 300ms and power both the GPU and PCIe lanes completely off when not in use. This can be done without being forced to reboot or even close out your applications, making it a hands-free solution for the customer."