Apple unveiled the iPhone 3.0 software just now in Cupertino. Here's MacWorld's live-action blow-by-blow coverage. The announcement included new features for developers and users. For developers, the big items were in-app purchasing (for example for game upgrades, map content, and subscriptions) for paid apps only; peer-to-peer connectivity via Bluetooth; giving apps access to hardware via the dock connector or Bluetooth; maps embeddable in apps; and push notifications. For users, there's finally cut-copy-paste available in all apps; search across everything in the iPhone; landscape keyboard; MMS messaging; and voice memos. Developer beta starts today and 3.0 will be available in the summer — free for all 3G phones, $10 for iPod Touch.