Catch up on stories from the past week (and beyond) at the Slashdot story archive


Forgot your password?
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×
Businesses The Internet Hardware

Belkin's Amazon Rep Paying For Fake Online Reviews 369

remove office writes "I recently discovered that Belkin's lead online sales rep, Michael Bayard, has been secretly paying internet users to review his company's products favorably on and other websites like Newegg, whether or not they've ever used the devices. Bayard instructed the people he was paying to 'Write as if you own the product and are using it... Mark any other negative reviews as "not helpful" once you post yours.' Ironically, he was using Amazon's own Mechanical Turk service to hire his fraudsters. Did he honestly think he wouldn't get caught? Are Slashdotters aware of other examples of other such blatant astroturfing on behalf of a large tech company like Belkin?"
This discussion has been archived. No new comments can be posted.

Belkin's Amazon Rep Paying For Fake Online Reviews

Comments Filter:

When I left you, I was but the pupil. Now, I am the master. - Darth Vader