Sony Says Eee PC Signals "Race To the Bottom" 393
Alex Dekker writes "Sony's Mike Abary says in an interview, 'If [Asus's Eee PC] starts to do well, we are all in trouble.' Presumably by 'we' he means all the hardware manufacturers who sell over-priced, full-fat laptops. And he's not going to be too pleased when he sees the Linux-powered, sub-$200 Elonex One. Looks like what's bad for Sony may be good for the consumer." The CNet article mentions that a version of the Eee running XP is available in Japan now and will be coming to the US within weeks.
About dang time... (Score:4, Insightful)
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Particularly since the eee PC runs on Linux, and has an easy mode by default.
Re:About dang time... (Score:5, Interesting)
Charles Stross touched on this: http://www.antipope.org/charlie/blog-static/2007/11/commoditizing_our_future.html [antipope.org]
Re:About dang time... (Score:4, Funny)
Was that a blog, or an ad for Sony? (Score:5, Insightful)
Re:Was that a blog, or an ad for Sony? (Score:4, Insightful)
That's Sony for you: All marketing, no brains.
Seriously, does Sony really think we can take pronouncements like this as gospel when their top lawyers can't even listen and answer properly? [blogspot.com]
Re:Was that a blog, or an ad for Sony? (Score:5, Interesting)
All I'm saying is I see Sony as a superb tech producer with simply misguided management.
Re:Was that a blog, or an ad for Sony? (Score:5, Insightful)
They consistently make high quality tech products. Blu-ray (despite being DRM crippled) will probably be the next CD. I sure hope it is.
I have no dog in the disk format wars but can Blu-ray's success really be chalked up to engineering? There are stories aplenty about how Sony paid hundreds of millions of dollars to the movie studios to get them to switch. This seems more like marketing (or something more nefarious) than technical excellence and doesn't support your argument very well.
Re:Was that a blog, or an ad for Sony? (Score:4, Funny)
They consistently make high quality tech products. Blu-ray (despite being DRM crippled) will probably be the next CD. I sure hope it is.
I have no dog in the disk format wars but can Blu-ray's success really be chalked up to engineering? There are stories aplenty about how Sony paid hundreds of millions of dollars to the movie studios to get them to switch. This seems more like marketing (or something more nefarious) than technical excellence and doesn't support your argument very well.
Re:Was that a blog, or an ad for Sony? (Score:4, Insightful)
AFAIK, what all those stories share is that they lack any evidence or named sources, and in many cases overtly cite the speculation of unnamed "analysts" both on the existence and amount of the payoffs.
Re:Was that a blog, or an ad for Sony? (Score:5, Insightful)
Sony is Vast, with some legendary products (Score:3, Insightful)
Just because Sony builds everything bigger and brighter than the rest, doesn't mean they know what they're doing. They know how to sell, which is the only thing that has kept that bastard company alive all these years.
....Sony loves to invent ridiculous expensive things with good old Taiwanese build quality :P, and they're very good at forcing them onto consumers. They are deceptive, greedy and deaf to their customers.
There is no "they" there. There are many divisions to Sony, and many products. Granted, some suck, and badly. And yes, they have predatory pricing (see below). Sometimes, however, they deliver.
Consider the PD-150. This video camera is legendary, for good reason (and its even better follow-up, the PD-170). They produce great SD video, they're small, sturdy, somewhat expandable, and reliable as hell. Very tough. Controls are in a good location, other design features are balanced, etc. This is the camera th
No, that is reporters for you (Score:5, Insightful)
The entire article is nothing more then the an out of context quote. Cnet heard something they think might sound nicely controversial, plunks it in in an article that seemingly has no goal and watches the ad revenue stream in when as predicted slashdot picks it up, makes an entire story out of one quote and runs rampant with it.
Personally I think this is all overblown, offcourse Sony who operates at the high end for laptops will call a move for the cheapest laptop a race to the bottom and warn that if this catches on "better watch out", but you note that completly absent from this article is any condemnation of this, neither do they warn consumers about the Eee. He might as well be meaning that those companies who think they can only sell super expensive ones better watch out.
Oh wait, I am doing it wrong ain't I. Sony is the evil!
Re:Was that a blog, or an ad for Sony? (Score:5, Funny)
Re:Was that a blog, or an ad for Sony? (Score:5, Funny)
Re:Was that a blog, or an ad for Sony? (Score:5, Interesting)
In early 80 terms: Sony is the TI99/4A and Asus eeePC is Commodore 64. Commodore engaged a price war with TI took TI out of the market. All micro-computers lowered the price at that time.
I would be worry if I were Sony.
Re:Was that a blog, or an ad for Sony? (Score:5, Insightful)
As a result, the focus on commodity PCs, like the eeePC, signals a shift away from the accelerating development of hardware and software toward a more stagnant approach.
I'm not sure I agree. But that's what it seems like Sony is arguing.
Re:Was that a blog, or an ad for Sony? (Score:4, Insightful)
I'm quite certain I do not agree.
Cheaper appliances will have a larger target demographic, and therefore quite enough money will be available for the development of high-end ones.
There is a market for everything.
Re:Was that a blog, or an ad for Sony? (Score:5, Insightful)
You can go to Walmart and buy a complete PC system with LCD for $400, even less online. Has that stopped manufactures from making faster processors and video cards? Of course not, and neither will cheap laptops.
The Eee PC is no threat to Sony or any other major manufacture. It has no dvd-rw drive, no hard drive, and the cheapest $300 model only has 2gb of storage. 2gb! Most laptops have more ram than this has total storage! It costs $500 to get a Eee with only 8gb [newegg.com], and for that price you could buy a full-sized 1.86ghz Inspiron 1525 from Dell [dell.com] or Walmart has several laptops betweeen $400 and $500 [walmart.com]
Saying the Eee PC threatens laptop manufactures is like saying motorcycles threaten SUV sales. If they really want to be competitive, Sony should make a Eee PC clone. I'm sure there's money to be made selling a 7" LCD, 2gb storage and 900mhz processor for $300.
Sony's argument is BS. I would think they'd be more worried about the full-sized $500 laptops competing with their $1,500 notebooks considering they're much closer in specs.
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generally I agree with you, but I use my laptop as a desktop replacement, its my primary machine, so I spend a bit more money on it than other people do.
Still, I can see plenty of use for a $200 machine for email and web browsing. In the end I might change my buying habits if the market keeps going this way. Go with a powerful desktop and a cheep laptop instead of trying to get it all in one machine.
Re:About dang time... (Score:4, Interesting)
personaly i got a dell d420 with extended battery.. i couldn't be happier.. sure it is only a Core Duo ULV at 1.06ghz.. but it is dual core. and lasts 6+ hours on battery with wifi and bt on and the screen at a nice level.. it is only alittle heavyier than the EEE PC with a lot more power and storage and over all isvery nice.. personaly i use it as a desktop replace ment.. and when i got it the base price was >2k (agree not exactly worth it) but after mixing cupons i got it for 1200$ - very well worth it..
I agree that i am sick of laptops that can't be used in the lap.. the EEE PC is cute.. and i might get one for my kid in a few years (once i have the kid that is) but untill they get alittle better specs on it.. it isn't going to kill off any good true lap usable laptops
Have you been to a Walmart the last 2 years? (Score:2)
The people who spend $2000 do so purely because they want to. I do too, because it's a usually a better machine and one that I use all the time and with the numerous storage options these days, most notably the external drives, - a Desktop replacement.
The same way a chef may buy a set of knives that cost several hundred dollars instead of a set that cost $50 - because it's worth it to them. The better knives may cut marginally better at first b
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I don't remember laughing at the idea of a personal computer costing less than $1000. I remember the early 1980s, when $200-$600 was the norm for a roughly-current-tech personal computer.
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I think you're comparing what was then a toy or curio with today's "serious" computers meant to do real work. What was available in the early 80s? Well, there was the Apple II. One of those would set you back $1300--for the cheapest model, with 4K of RAM(http://oldcomputers.net/pet2001.html [oldcomputers.net]). For its day, that was a serio
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I am currently shopping for a laptop - it needs to play and burn DVDs, be able to run Unreal Tournament III, Open Office (as well as any software I can buy at a brick and mortar store) and have a screen big enough for me to do meaningful work or surfing (the cell phone browser is great for mobile
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If you're doing real business on a computer, and you're using it to create
The CNET article (Score:2, Informative)
Eee PC with Windows launches in Japan, U.S. is next
Posted by Erica Ogg | Post a comment
Asus launched the first Windows version of its popular Eee PC in Japan on Thursday, according to a report in The Register.
Called the Eee PC 4G-X, it will come pre-loaded with Windows XP Home Edition. It has the same specs as the original 4G model with Linux introduced last fall: 4GB of storage, Intel Celeron processor, 512MB of RAM, 802.11 b/g Wi-Fi, and more.
Eee PC
The U.S. version of the Eee P
I don't think so (Score:2)
Re:I don't think so (Score:5, Insightful)
Similar for laptops -- most people will buy what serves them well, and not splurge on the top models. There's a good market for small, fast
Regards,
--
*Art
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RS
Re:I don't think so (Score:5, Insightful)
The influx of cheaper cars (from Japan, I may add!) didn't kill off the top models...
Not yet but American auto manufacturers are on life support. GM used to be huge. Remember the old saying that what's good for GM is good for the country? Probably before your time. As big as GM was in the day and as small as those upstart Japanese car makers were in comparison, there's been quite a turn around. That in an industry that evolves at a glacial pace.
The technology market evolves much faster. The technologies that should scare the bejabbers out of the status quo include:
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GM also used to make cars people wanted to buy not just rehashed crap.
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On another note, much of Sony's notebooks have been and will continue to be lu
When do we get these affordable laptops? (Score:5, Interesting)
Why buy a Eee PC when I can get a Dell cheapie of the moment with 12X the power at the same or LESS price. Last one I got was $369.99 on one of their 1 day sales. I can do way more than the eeepc and saved money.
I'm for the race for the bottom if the race is sanely priced. right now it's not.
Re:When do we get these affordable laptops? (Score:5, Insightful)
And weigh three times as much as the EeePC. There is a market for lower performance, light computers.
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I only want them to meet their promises. they never do. The history of laptops and Tablets is littered with the corpses of light low power devices that failed to sell more than a few thousand and died. People want them when they are low priced. not when they are the same price or more than a more powerful and slightly larger item.
If I want something that is the size of the Eeepc that is cheaper and far better I'll grab a dell latitude C400. Tiny thing that is incredib
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Maybe, but the Eee is hardly in that category. The only doubt is how many million units Asus will ship this year.
Re:When do we get these affordable laptops? (Score:4, Insightful)
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Competition: Apple Air and Thinkpad Subnotebook. (Score:5, Insightful)
But they cost 10x as much and, despite Sony marketing assurances, alligator skin is not what people want a laptop to do. EEE delivers almost everything people care about in a laptop for an order of magnitude less than the competition. The reason it's selling for twice as much as expected is because it's a runaway hit and considered a good deal at $400. Used computers of the same weight sell for twice the price but offer only better screen size and keyboard. If they come with Windows, a used laptop does not offer much performance gain, and some significant performance losses, as well as a the usual Windows migration and software install pains. Good for Asus, EEE sells out as soon as they hit the shelves because people who don't care about GNU/Linux want it.
Re:Competition: Apple Air and Thinkpad Subnotebook (Score:2)
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Since when is weight an issue. They already only weigh 3-5 pounds. The problem for me is size. I want something I can fold up and put in my jacket pocket, or otherwise be small. Hell, make me a 15 lb. laptop that (quickly, without a lot of work from me) folds up around my belt and I'll take that.
Re:When do we get these affordable laptops? (Score:4, Insightful)
Re:When do we get these affordable laptops? (Score:5, Funny)
Well, okay geeks will fall at your feet, but in my case that's the required demographic...
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Can I reinstall it to get rid of the easy mode programs and turn it into a simple portable xterm?
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Re:When do we get these affordable laptops? (Score:5, Informative)
Wonderfully. It comes with Firefox preconfigured with Flash and other plugins, Thunderbird, Kontact, OpenOffice, and lots of other useful apps.
Well, ctrl-alt-T gets you an xterm in the default install. You can reinstall if you want (and some people have been putting XP on them), but you might not want to.
In fact, at the risk of having my geek card revoked: I don't even go into advanced mode anymore. It boots more slowly than easy mode, and easy mode is good enough for me 99% of the time. I'm a huge KDE fan so I expected to hate the basic launcher and "need" the full KDE desktop, but all that extra flexibility kind of misses the point of the Eee PC.
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The "easy mode" is just a customized icewm. A quick hack loads full KDE if you like, but I actually haven't bothered. Ctrl-alt-T brings up an xterm even in easy mode, and I just do everything through that.
I recompiled the kernel (to support 2gb memory - the hardware supports 2gb but the default kernel only supports 1gb, as it wasn't compiled with large memory support) and installed openvpn and gprs (cell modem) support via an external usb
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Anyway, once a model comes out with higher screen res, I'm in!
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Re:When do we get these affordable laptops? (Score:5, Informative)
I'm not exactly sure what a 'full blown' internet application is, but I've never ran into anything and been like 'damn, this is totally unusable'.
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Out of interest, how do you carry your Eee around?
There are a few laptop bags made for the Eee, but they look more like a lady's purse than an electronics organizer :) I don't have a bag, I just pick it up and carry it around. It goes to and from work every day, plus to any bookstores, restaurants, or other places that offer free wifi.
For the sites that do give you trouble at 800x(600|480), there's several things you can do.
1) Run Firefox in full-screen mode
2) Write a greasemonkey script for the particular site
3) Use Compiz's Shelf plugin and res
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Going through the tsa goon line these days with the "remove your laptop and put it in its own rubbermaid bin" being such a hassle that a little bity laptop that you can whip out of your bag is a great convenience. Plus the thing only adds barely a couple of pounds to said bag. And depending on which airline you have to use the seats are so crammed together that there's no room to open a 15" la
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Re:When do we get these affordable laptops? (Score:5, Insightful)
Its fairly cheap, sure, but as you point out its not the best value for money on that score.
It is because it is also small, and light, at under one kilogram and smaller and a A4 pad it easily slips into a satchel, or messenger style bag that many people carry around these days, making it much more practical to keep with you than a traditional large heavy laptop.
You can of course buy small sleek laptops with more features, but they tend to cost more, a LOT more.
Its the balance point of price and size and features that makes it so popular, alter any one of those very far and you lose that unique selling point.
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From a market positioning standpoint, this is the most intriguing mobile computing device to come out since the original Palm. At $300, it's priced just at the "what the hell" point where you might make an impulse buy. It is not promising to solve all your problems, nor is it priced as if it did. The value proposition i
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Why buy a Eee PC when I can get a Dell cheapie of the moment with 12X the power at the same or LESS price.
I can only speak for why I got one (or more accurately, talked my boss into getting me one). I love it because it's tiny, cheap, doesn't have any moving parts (except a fan that kicks in a small part of the time), and ships with Linux preinstalled. That last one is pretty nice - it means that all the hardware buttons are supported perfectly and everything works with zero tweaking. It also means that all the software I need to do my job is either already installed or an easy apt-get away. Note: yeah, I
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Why buy a Eee PC when I can get a Dell cheapie of the moment with 12X the power at the same or LESS price. Last one I got was $369.99 on one of their 1 day sales. I can do way more than the eeepc and saved money.
As far as I'm concerned, that amount of power really isn't that important. I'd rather have a computer that's a good fit rather than one that has 20x-30x more power than I need, runs hotter than is comfortable (at idle!) a
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Dell: Takes 2 or so minutes to come up.
eeePC: Takes roughly 30-40 seconds.
Dell: Comes with a hard disk, lots of other fragile parts. Drop it while it's running and it's liable to be toast.
eeePC: Comes with a smaller but still very usably sized solid state disk. NO moving parts to really speak of.
Dell: Comes with Vista. You MIGHT get some default apps, but don't bet on it. Bet on buying stuff to make it useful.
eeePC: Comes with Linux. Comes with pretty much everything you need righ
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This is mostly because of the US economy grinding to a halt. I'm pretty sure that it still costs the same in euros/yuan/whatever other currency was initially projected.
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You could also do way more than either, and save money, if you bought a desktop PC instead...
It's all a question of size and weight, and the EEE no doubt easily beats the Dell cheapo junk in that category easily.
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People aren't interested in over buying anymore ? (Score:5, Interesting)
Are consumers actually getting to the point where they buy what they need rather than the high end, of what they want?
Imagine if this were to happen to the automotive industry...
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Overpriced? (Score:2)
You want a good looking computer that peforms well and you can delegate the fixes to the manufacturer? Be ready to pay for it. Anything else and you are doing all the work.
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Same as it ever was. (Score:2, Insightful)
I think he's worried about nothing (Score:4, Interesting)
Re:I think he's worried about nothing (Score:5, Insightful)
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That's why you have a powerful desktop at home too. If you know that 99% of your computer use is editing text files, reading text files, playing mp3s or snes games then it's a great option. It was not so long ago that an eeepc would have been an amazing computer, even fo
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(still, would like to see 1024 x 768 when they bump up the screen size later this year)
Re:I think he's worried about nothing (Score:5, Interesting)
bullshit! it is really practical. as somebody who travels for about 4 hours every day on public transport i used to carry a 15" vaio laptop. even when i got that i was looking for a smaller laptop. over the 2 years i carried that laptop even though it was carefully packed and surrounded by padding the case was cracked and the harddrive killed by accidents while travelling by bus. even on the mac forums you will find people who want the old 12 inch macbook rather than the current 13 inch version. smaller is better if using public transport/bike/foot.
> you also buy computers more powerful than what you need because you MIGHT want to want decent quality video clips. You might want to do some video and audio editing,
i have never needed to edit audio or video. not even at home on my desktop. just something i have never needed to do.
> you MIGHT want to keep more than 8-16gb's worth of data on your computer, and
i can plug in my 150gb ipod as an external hd no probs. 32gb sdhc cards are available so it's only a matter of time i reckon before 64gb cards will be available. that's up there with the mac air.
> you MIGHT want to use the plethora of programs/ features that are found on XP that simply don't work that well or at all in Linux.
i could install xp on to the eee pc but as it already has firefox, thunderbird and open office 90% of what i need on the road are already there in an os that boots from cold in 25 seconds. a customer who saw my eee pc on wednesday who does powerpoint presentations on the road constantly saw that it displayed his powerpoint files and was half the size and 1/3 the weight and as he uses over head projection he can use the vga port no problems. he was in awe with the size of the power brick which was 1/4 than the usual laptop behemoth.
> I don't know about you, but surfing the internet on a 8" screen with a 800 x 480 resolution screen sounds like a nightmare, especially if you are used to even an SXGA. I personally think these are cute little gimmicks, but only time will tell for sure.
well i also surf on the 3" screen on my nokia e61i with no problems so i reckon by now that i'm used to using small screens (i've been using portable devices since the psion series 3a in 94).
for me the major decider in getting the eee pc was that i could view the 1000s of pdfs i need on a portable device with out having to scroll left and right to see a single line. that it does beautifully.
i would have gotten a olpc for the battery life and reader mode but they are not available in ireland.
i'm just glad that somebody is catering for this market.
Show of hands? (Score:2, Funny)
Mobile world (Score:5, Insightful)
- Asus Eee
- Nokia 770
- Nokia N810
I'd learnt something in these years: we don't need powerfull fat heavy devices, we need smaller and lighter devices, we don't care about power. For power we have fat big desktop computers.
Is the Submitter jealous or something? (Score:2)
Over-priced? Maybe. But full-fat? Are you not aware that Sony is one of the few laptop manufacturers who continually pushes the envelope for smaller, lighter, thinner and has been doing so for as long as I've been buying laptops? The 505 series, the Picturebooks, and I'm typing this on a Sony TR1A which is also my multimedia workstation (I ma
Sony Has Bigger Laptop Problems (Score:3, Interesting)
1. Take a look at this estimate of who builds laptops for what brand. http://tuxmobil.org/laptop_oem.html [tuxmobil.org] The brands like Sony might change vendors, but the manufacturers listed haven't changed, so re-arrange the check marks if you want to pretend.
2. Many of the OEM's are marketing barebones laptops which are going to eat into Sony's laptop business in unpleasant ways. MSI and Asus are two notables. http://usa.asus.com/products.aspx?l1=23 [asus.com]
Talk amongst yourselves....
Customer (Score:5, Insightful)
LG did a bit of customer research, painted their washers and dryers red, and quadrupled sales overnight. Toyota made a tiny, efficient car (echo), and sales boomed. Asus made a PC that it figured would sell really well, and they were right, as a result of understanding their customers' CTQ's.
I love my eeepc because it's exactly what I need. Portable, durable, cheap and linux-based. Sony, Dell and the rest can produce what they want, but when it doesn't sell, it's nobody's fault but their own.
It might be the '80s all over again. (Score:2)
PC functionality and users (Score:2, Interesting)
Classic arrogance (Score:2)
Tell me when they have a Sony Sandbender (Score:2)
So that's what Sony says is it? (Score:5, Funny)
Color me a happy eee customer... (Score:3, Interesting)
Enter the eeePC, which comes fairly cheap (mine was 399.99) with Linux pre-installed. It's Xanadros, and I'll admit, I'm a moron, so I didn't want to deal with it. Installing XP was anything but easy... lacking a DVD-rom drive, I had to port it to a memory stick, run a bunch of suspicious looking programs to make the stick bootable, and then run it from there. XP died after installing 4-5 times, 6th time's the charm...
Anyways, with XP on it, it runs like a champ. All the drivers work out of the box. I think the eeePC is mostly made of commodity hardware too, making it a delicious geek toy. People have put touchscreens on it, soldered more stuff in the mobo, etc.
Mine's pretty basic, I slapped in an extra 2gb of SD memory and 2 gb of ram, and then overclocked the processor to 900 mhz. Runs wonderfully. The little bastard can even run Second Life.
I lurve my eeePC. I use it as a replacement for my pen-and-paper notepad.
Re:Color me a happy eee customer... (Score:4, Insightful)
This kind of thing is why Windows will never be ready for the micro-laptop.
Earth to Sony: (Score:4, Insightful)
What [asus.com] do [asus.com] you [reuters.com] mean, [pcauthority.com.au] "if" [engadget.com]?
What's wrong with that? (Score:4, Insightful)
"Innovator's dilemma," IBM afraid of micros, etc. (Score:3, Insightful)
I remember being fascinated by stories of how IBM's top management was afraid of microprocessors, because they sensed from the very beginning how they were a disruptive threat to mainframes. For a while they tried to keep them under control by limiting them to specialized appliances such as word processors and the DataMaster. As I recall, the original IBM PC team was ordered to use the 8088 because they wanted to reserve the 8086 for their high-margin $10,000-and-up devices.
This is all very reminiscent of the disk drive manufacturer story in Christensen's "The Innovator's Dilemma." It's time for a $100 laptop, but they won't come from the companies making $1000 laptops. They'll come from elsewhere, e.g. the XO, and the mainstream will scorn them as underpowered toys, and they'll find a market among people who want underpowered toys, and as time goes on they'll get more and more powerful and start eating the $1000 laptop-makers' lunch.
Then someone will introduce a $10 laptop and the cycle will repeat...
I'm not joking about a $10 laptop. Calculators went from $4000 desktops to $300 palmtops to $5 calculators in blister packs at grocery stores (and free advertising giveaways). And it was a different set of manufacturers at each level. Electromechanical rotary calculators: Marchant and Monroe, IIRC. Electronic desktops: Monroe trying and dropping out, Wang and HP leading. Palmtops: Wang drops out without even trying, HP makes an elegant transition, TI jumps in. Cheap four-function palmtops: HP and TI are out, I'm not even sure who makes them now.
Sony's overplaying this a bit (Score:3, Interesting)
It wasn't unusual to see the participants carrying their laptops through the halls with the display open, holding it one-handed by a corner, and continuing to type as they went.
While American laptops tend to be "full fat" beasts (see the 17" one at ZaReason.com, or the 21" mammoth at Dell), the Japanese have embraced smaller, more portable laptops (like the Kojinsha).
Of course, the Japanese machines weren't as underpowered as the Eee PC is, but I think the Eee PC is a very good first step in getting Americans to let go of their bigger-is-better attitude when it comes to laptops.
One last comment - my 15.4" laptop is too big to open when I fly coach. The front to back distance is such that it ends up jabbing me in the stomach. My next machine will definitely be 13" or less, no matter what.
Translation (Score:3, Interesting)
Re:Burn Wintel, burn! (Score:4, Interesting)
By the way, OS/2 is officially dead.
Not very funny if you think about it. (Score:2)
Yes, it would be nice if Asus had chosen a chipset that gave 5 to 10 hours of battery life instead of 1 to 3. The problem of non free hardware remains if you want Flash and other non free software. The custom version of Xandros used does not give Asus or customers the complete freedom but it's a step in the right direction.
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But the EeePC is small and cheap (Score:4, Insightful)
The EeePC is not supposed to be a super-powerful computer. Rather, the EeePC is supposed to be very portable, and affordable.
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