Intel Dropping Pentium Brand 364
Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup.
On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"
new logo? (Score:5, Funny)
slashdot should rebrand, too (Score:0, Funny)
About time! (Score:2, Funny)
It's OK to drop Pentium (Score:5, Funny)
trademarking letters once again? (Score:4, Funny)
what comes after Pentium? Sexium? (Score:3, Funny)
Re:what comes after Pentium? Sexium? (Score:2, Funny)
Re:It's the right time for a change (Score:1, Funny)
Re:Logo change will be forgotten in a few years... (Score:1, Funny)
Coco Pops.
No, seriously. When they changed it to the hidious "Choco Crispies" (here in the UK at least) consumer outcry forced them to change it back again.
It didn't force them to exit the market, but the jingle sounded stupid.
So it's not exactly the same thing, but it does show that changing your brand isn't always a good idea. Especially if you have a singing monkey as a mascot. Microsoft better be careful.
New brand? (Score:1, Funny)
Re:Changing brands (Score:2, Funny)
Good marketing move (Score:2, Funny)
-Hey boss, I just called the third party that is providing us with the critical software we use, and they said that the next release will run on Intel D, but we have only Pentium 4...
-Ok then, replace the 2000 workstations, I'm sure Dell or HP will have a good deal for us.
-Yeah, they might even take back our old Pentium 4 at no charge!
Re:That makes no sense. (Score:4, Funny)
It displayed 585.99999999 and they decided it's not a good CPU name, so instead they called it Pentium.
Lentium (Score:1, Funny)
D 840? (Score:2, Funny)
Re:Is it wise? (Score:5, Funny)
1993 called (Score:5, Funny)
Ooh Ahhh Wowwww! (Score:5, Funny)
Am I the only one that thinks all marketers should be locked in a dark dungeon?
Re:Logo change will be forgotten in a few years... (Score:2, Funny)
Let's name the processor of the 6th generation! (Score:3, Funny)