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Intel Hardware

'Intel Inside' No More 306

Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
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'Intel Inside' No More

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  • by yourstar ( 942152 ) on Thursday December 29, 2005 @09:44PM (#14361936)
    That's way more annoying than the tagline!
  • by FooAtWFU ( 699187 ) on Thursday December 29, 2005 @09:45PM (#14361944) Homepage
    will it look as cremesaver-iffic as the new at&t logo? [returnofdesign.com]
    • by Hosiah ( 849792 ) on Thursday December 29, 2005 @10:05PM (#14362052)
      Great, it looks more like a Death Star than ever!
    • Busy googlebombing 'bunch of luddites' [mpaa.org].

      Googlebot sees slashdot pages as Anonymous Coward, who does not see signatures. If you want to googlebomb, you have to either use the linked phrase in the actual message text, or in your personal url.
    • Wow, that's amazing. They TOTALLY botched that logo.

      AT&T was revered by graphic designers for having one of the better corporate identities. Moreover, SBC wanted to migrate to the AT&T identity because its was so strong (which was a really really smart)... but then they go and do that to their logo. What a bunch of retards.

      Some moron probably said "we need to make AT&T look friendly" ... which is a HIGHLY questionable direction. And then, who ever designed that thing really dropped the ball (n
      • Some moron probably said "we need to make AT&T look friendly" ... which is a HIGHLY questionable direction.

        I disagree, that's exactly why they made the AT&T lowercase. There are lots of people who remember 'AT&T', the monopoly that was split up. The new 'at&t' doesn't want consumers to equate them to a huge stodgy company that was broken up for taking adventage of people.

        The funny thing is that's exactly what they are. The baby bells remerged and such and, minus a couple key players (Verizon
  • by evilviper ( 135110 ) on Thursday December 29, 2005 @09:48PM (#14361962) Journal
    I guess this means the end to all the "Evil Inside", "Linux Inside", and "Intestines Inside" shirts and stickers.
  • The new logos... (Score:5, Informative)

    by antdude ( 79039 ) on Thursday December 29, 2005 @09:48PM (#14361963) Homepage Journal
    ... I believe these are the new logos [giggity.net] from my Blue Man Group's forum [blueman.com]. I was asking if the three famous blue men would be back for the new launch like in the past.
  • by PCM2 ( 4486 ) on Thursday December 29, 2005 @09:48PM (#14361964) Homepage
    From the original article on X86-Secret.com, [x86-secret.com] it sounds like the new chips will not be using the Pentium branding at all. It's just Intel Core Solo and Intel Core Duo from now on.
    • It's just Intel Core Solo and Intel Core Duo from now on.

      Makes sense that they're dropping the Pentium name, with all these "yonah"s and "conroe"s we Mac fans have been hearing about. So if it's Duo and Solo, does that rule out the idea of quad core processors by Intel?
    • Intel Core Solo and Intel Core Duo

      So what is it going to be in future products? Core Quadro and Core Octo? LOL.

      And the seem to be trying to assert trademarks on the words Core and inside? What's that about?

      And the Celeron D? I thought that was supposed to be the Deceleron.

      Not to mention there are what now something like 5 different laptop CPUs, ten different desktop CPUs, and of course various server CPUslike the Itanic and Itanium and whatever.

      I bet their manufacturing and R&D departments are going bon
    • by mnmn ( 145599 )
      I hope both Pentium and Athlon names are shedded off. Theyre just making a bit much of one brand of their chips which were successful. Its been 15 years now since Pentium and over 10 for Athlon.

      Cars get cool new names. Chips should too.

      I hate having to explain the Pentium 4 here is different from the Pentium 4 over there because of yada yada. Its also getting pretty bad for the Athlon now, Athlon, Athlon (thunderbird), Athlon XP, Athlon 64, Athlon 64 (dual core)...
  • by Michalson ( 638911 ) on Thursday December 29, 2005 @09:49PM (#14361971)
    I thought those warning labels where required by law. Someone could accidently burn themselves, take down their local power grid, or pay big money for a slow turd.
  • by drakethegreat ( 832715 ) on Thursday December 29, 2005 @09:49PM (#14361972) Homepage
    I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
    • Branding is important, even for pre-made machines. If a certain percentage of your customers think Intel is needed, then ALL of your customers get Intel processors, even the ones who don't care.
    • In the same vein, I've always wondered why power companies advertise. Who's the guy who says, "I think we can increase our customer base by a significant margin, if only more people knew about us! We must get the word out: Electricity is here!"
    • Yes, it does. (Score:3, Interesting)

      by Aqua OS X ( 458522 )
      Well, as a professional graphic designer, I know for fact that a good visual identity DOES help sales. Big time.

      As a matter of fact, there is piles of peer reviewed academic psychological and sociological research supporting this.

      Unfortunately, most corporate identities and marketing campaigns suck.
    • Every time my mom goes to buy a computer she always tries to make sure it has a "Pentenium" intel inside, otherwise it's no good. Don't doubt the power of good marketing. That may be why AMD isn't trouncing intel considering they have better chips in nearly every possible way, including price.
    • I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan

      It may not work on a conscious level, but it does work on many people. The idea is to insiduosly get into your brain and associate vague conceepts with a specific brand. I mean, Intel has been able to brand the concept of "inside" and "what's in a computer that makes it work" as their own. They own that concept, and it does

    • Welcome to our planet, your in for some big suprises.
    • cause its not like manufactured PCs have AMDs very often...

      Even the BestBuy HP offerings are almost 50/50 Intel/AMD. I recently bought one for a general house PC, and I specifically got the AMD chipped one, because the Intel ones lacked an AGP slot (much less PCIe). Onboard video only. Bah.

  • by moo083 ( 716213 ) on Thursday December 29, 2005 @09:50PM (#14361978)
    Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
    • i doubt it, since they are changing the logo, not dropping it. just a different sticker. i doubt apple would want to put any intel sticker anyway.
    • Outside the asylum (Score:4, Interesting)

      by dangitman ( 862676 ) on Thursday December 29, 2005 @11:30PM (#14362427)
      Hmmm, I think the connection might be a bit less direct than that, but still relevant. Intel's marketing genius was to focus customer's attention on the mystical "inside" of the computer. This is not normal for consumer products, which are usually designed by the world's top designers and aestheticists to appeal to all the senses. but computers were just a really ugly, space-wasting box. Intel succeeds from diverting the customer's attention from the crappy hardware, the crappy OS and the crappy applications by positing this "magical" force inside the computer. So, the machine can be clunky and uncomfortable to use, but the customer is reassured by the idea of a magical processor that is worth more than gold.

      Apple was the only one in a position to challenge this strategy. They made the computer itself to appealing and enticing, that you don't care what processor it has, or if the OS is not compatible with Windows. This was moderately successful, but back in the original iMac days, "what's inside" counted a lot more than it did today. Computers in general were still slow for the tasks they did, and small differences in processors made a huge difference to how much work you actually got done.

      Today, processors are "fast enough" that most people won't notice a difference in their productivity with a faster processor. What matters more now, is ergonomics, compactness, and noise levels. And the overall usability of the machine, of course. not only that, processors seem to be at a plateau where they are not getting faster quickly - and an AMD, an Intel, or an IBM PPC isn't an issue for most people.

      I think Intel saw this coming - and hence the Centrino campaign. Also, Intel have been trying for years to stimulate OEMs to make more interesting-looking and innovative PCs. They release the "concept PC" ideas in the hopes that someone will manufacture it. It's been a total failure for them. OEMs weren't interested in deviating from standard cases - and Intel's concept designs sucked so bad that nobody would buy them, anyway.

      Intel knows that Apple owns the outside of the computer, and they own the inside. Together, the companies are thinking through the box, rather than inside or outside it.

  • Hmm... (Score:5, Insightful)

    by AEton ( 654737 ) on Thursday December 29, 2005 @09:50PM (#14361982)
    I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."

    Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
  • by Placebo Messiah ( 895157 ) on Thursday December 29, 2005 @09:53PM (#14361993)
    Ceramic Heater Inside
  • by N1ghtFalcon ( 884555 ) on Thursday December 29, 2005 @09:57PM (#14362009)
    "DRM Inside"

    Ba-dum-tsss!

    Thank you, I'm here all week!
  • Memories (Score:3, Interesting)

    by Comatose51 ( 687974 ) on Thursday December 29, 2005 @09:59PM (#14362020) Homepage
    "I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."

    I laugh now but there was a time, when I first started using computers, I would look for "Intel Inside" badge on the PC case as a mark of quality. I didn't even know what that really meant or refer to. I just saw the Pentium commercials and TV makes an impression on a 12 year old's mind.

    • there was a time, when I first started using computers, I would look for "Intel Inside" badge on the PC case as a mark of quality

      I never saw "Intel Inside" as a sign of quality, but I did order Intel systems exclusively. Why? Because we write software for business and government customers and you don't want CPU compatibility issues to result in the software doing something different on your system to on the customer's system - you want "bug compatibility" as far as possible..

      I'm starting to introduce AM

  • by Kelson ( 129150 ) * on Thursday December 29, 2005 @09:59PM (#14362023) Homepage Journal
    'Intel Inside' No More? My AMD system hasn't had an Intel inside for several years...
  • This is the thing that always riles me about the companies with the less profitable businesses. Basically, the ones whose businesses are less profitable because their product sucks balls compared to the next competitor (compare Intel to AMD...). They dance around the issue of their products being a pile of shite and instead decide it's something to do with their image being staid or something. This is what Intel is doing; thinking that it's the brand that is at fault, and not the fact that AMD kicks their a
    • Re:Eh... (Score:3, Insightful)

      by Jeff DeMaagd ( 2015 )
      I think you are missing the point that Intel is changing the microarchitecture. This change will happen at the same time as changing the logo standard, so changing the branding isn't an empty gesture as you seem to suggest.

      I also don't understand how you are suggesting that Intel is less than profitable, according to a new Business Week article, their current annual net profit is estimated to be nearly $10B on $42B revenue.

      • I think you are missing the point that Intel is changing the microarchitecture.

        THey are shrinking the feature size. All the architecture problems (FSB, 2 cores = 2 dies, etc.) are still there.

    • Basically, the ones whose businesses are less profitable because their product sucks balls compared to the next competitor (compare Intel to AMD...).

      Firstly, even if AMD does kick-ass performance wise, it doesn't matter. AMD simply cannot produce enough processors to supply a market as large as Intel's. AMD seems to mostly supply the gaming and Linux niches. Also, Intel is not less profitable than AMD, so i don't know where that comes from.

      Finally, while AMD processors have their advantages (for now, anyw

  • by Via_Patrino ( 702161 ) on Thursday December 29, 2005 @10:14PM (#14362090)
    When you talk about video encoding intel is pretty good because these are the programs which benefit most from high clock speeds, since most processing is limited to registers/L1 and use a lot of SSE2/3
  • by TubeSteak ( 669689 ) on Thursday December 29, 2005 @10:21PM (#14362127) Journal
    I wonder what /. is hosted on?

    Intel/AMD/PPC/Other

    And please, no "Beowulf Cluster" jokes, I really hope the IT guys hosting /. know better than to get anywhere near our cliches.
  • by foxtrot ( 14140 ) on Thursday December 29, 2005 @10:22PM (#14362132)
    but I gotta figure it was marketing genius.

    In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.

    We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.

    Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.

    Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")

    In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.

    -JDF
  • GAH! (Score:5, Funny)

    by SmurfButcher Bob ( 313810 ) on Thursday December 29, 2005 @10:43PM (#14362234) Journal
    I've spent the past decade putting those "Intel Inside" stickers onto EVERY trash can and waste bin in my building! Now I've got to start over?
  • Reminds me of those LogoWatch [theregister.co.uk] articles on the Reg. Bad omen for Intel..
  • by dangitman ( 862676 ) on Thursday December 29, 2005 @10:59PM (#14362287)
    The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January.

    Exactly how big is this huge logo going to be? I thought computers were getting smaller, not bigger. Will it be like the XBox 360 and you'll have a "brick" sitting next to the machine just to display the intel logo?

    I know Intel wants to crush their competition, but this is ridiculous.

  • why in the name of all that is good and bad do people leave the bloody stickers on their computers - especially laptops? A year later and you've got ratty tatters of these things on the palmrests. PULL THEM OFF.

    All done. Thanks.
  • They needed a change anyway and there was no way Apple was going to put "Intel Inside" on their new computers. They will come up with a Special place to put these new stickers so it doesn't take away from the look of Apple's new computers. This team of Apple and Intel is going to be huge. Apple is going to save millions (and get Millions) with Intel. Apple stock has always been a buy but now Intel is a big buy with all the computers Apple is about to sell. More at http://wallstreetfighter.blogspot.com/ [blogspot.com]
  • link (Score:2, Informative)

    by tezbobobo ( 879983 )
    this is the 'non-porn' actual new logos [giggity.net] (I think)
  • You see, people are catching on to big brother spying on them, and if they were to see 'intel inside', which could be short for 'intelligence inside', they might not buy the machine. So, when the new TPM machines [trustedcom...ggroup.org] start coming out, the buyers won't be scared away, and they will end up buying a machine that you can't trust.
  • by Anonymous Coward on Friday December 30, 2005 @12:00AM (#14362541)
  • Ya, and the name on the Pentium chip was supposed to be for the 586 only, and people thought it was so catchy they called the 686, 786 (P3), and 886 (P4) Pentium's also. It's great they're finally changing the market name, but I mean, c'mon, "Yonah"? I'm sure they thought about it and to Intel it sounds cool, but personally I think they coulda came up with a better name. At that rate, what's the new "Intel Inside" replacement gonna be...?
  • I wasn't in time be the first submitter with this story. Had the perfect headline too: "Intel drops slogan, raises letter e."
  • by mnmn ( 145599 ) on Friday December 30, 2005 @02:58AM (#14363179) Homepage
    I bought a computer for a friend a week ago. He didnt know much but he knew he wanted the 'real thing'. In other words of his, 'real intel stuff' or 'genuine stuff' or 'should be intel inside for real'.

    So I dug deeper into his questions. He remembered the K5 from AMD and its troubles. He remembered people trying to pass the Cyrix processor off as Pentium MMX chips, while the real Intel was expensive. In many countries sellers had no issues marketing the Cyrix and K4 and K5 as 'Intel Pentium' and even as 'Intel Cyrix' in places, to make the point that its EQUIVALENT to those chips. The Pentium was the more stable one in those days.

    How times have changed. I explained how AMD is leading now and the only other company is Intel. Others like Via and (RIP) Transmeta dont even TRY to tackle AMD and Intel head-on and just market themselves as low-power mobile chips and such. 'Intel Inside' is now a bad thing. It means your 64-bit architecture implementation is either a bad copy of AMD or a bad failure (Itanium). AMD, as long as its not one of those early Athlon chips which could turn a house in Antarctica into a sauna, means good chips, better bang for the buck, and now means the only way to go if you want 64-bits and x86 in the same bag (or if you want Microsoft and 64-bit).

    We bought an Athlon-64 machine.
    • Does your friend regularly use software that consumes more than 4gb of memory? I'm guessing not.

      So... tell me again what the 64-bit advantage is for your average joe schmoe?

      (I have 6gb in my G5, but I'm hardly an average user.)

      m-

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