Disney Enters PC Market 341
Zebbers writes "Disney announced today from NYC that they are entering the personal computer market. With a childish design, built in content control and other kid-friendly features, it could be a breakthrough or just another specialized device flop. Do children really need their own specialized computer?" johnpaul191 points out that frogdesign designed the box, and writes "It looks sort of like a squared-off eMac (but blue), and has a flat mouse-shaped front (the ears are speakers!). It uses a a pen for on-screen input, as well as a keyboard and mouse."
Sure... (Score:5, Funny)
Re:Sure... (Score:2)
Not to mention if there is any internet access. Woah. Mommy what's penial enhancement.
Re: Mickey Mouse operation (Score:5, Funny)
Just what we need, a computer from a Mickey Mouse operation...
I thought Microsoft only made software...
Re: Mickey Mouse operation (Score:3, Interesting)
Re: Mickey Mouse operation (Score:4, Informative)
Re:Sure... (Score:4, Funny)
"Whoa! Jasmine with her top off. . . fuckin' Goofy, man!"
KFG
Re:Sure... (Score:2, Funny)
Because his mouse's mickey was a bit off?
KFG
Re:Sure... (Score:3, Interesting)
Give the kids a magnifying glass and send them outside to fry ants and look at other stuff, much more educational than looking at a bunch of grey chips and shiny copper.
Frogdesign (Score:5, Interesting)
Re:Frogdesign (Score:5, Insightful)
I hate to say it, but that is one seriously butt-ugly computer. Kudos to them for the Mac SE cases and such, but damn. That thing looks like a Fischer-Price reject.
A Dell Dimension under the desk with an LCD sitting on the desktop seems like something they'll have a chance of still wanting in their room when a few years of growing up have passed.
And that's assuming their tastes haven't shifted from Disney to SpongeBob Squarepants in just a few months' time anyway.
Actually... A SpongeBob PC... Now THAT is an idea.
Re:Frogdesign (Score:3, Funny)
What? The Disney Computer is the coolest thing ever. Try bringing it to your favorite LAN-party.
Re:Frogdesign (Score:2, Interesting)
Management has just about messed themselves over these guys, but no one with any technical sense is even remotely impressed.
They talk a good game, but when it comes down to it, they're nothing to brag about.
Disclosure:
My job is a technical leadership role on the back end of our product, all their interactions are on the front end. This means I'm completely unbiased relative to "not invented here" syndrome, but it also means ev
Re:Frogdesign (Score:2, Funny)
PC for kids, OS for kids (Score:5, Funny)
Re:PC for kids, OS for kids (Score:5, Funny)
DOA (Score:5, Insightful)
Re:DOA (Score:5, Insightful)
The commercials with the two year old pounding on the keyboard with a toy mallet and fixing a problem that had both his parents stymied are exaggerated, but not as absurdly so as they my look.
Re:DOA (Score:3, Interesting)
Granted he doesn't really know anything about "system administration" and all that stuff, but the point is that he's very familiar with "Daddy's Computer" and knows how to mount cd's and launch cedega (WineX) to get Jedi Academy running and knows how to get to Playhouse Disney, and
Re:DOA (Score:5, Funny)
Now, when ever he sees a penguin, he says "tux is cool!"
Brainwashing is one of the greatest joys of parenthood.
Re:DOA (Score:5, Funny)
Re:DOA (Score:4, Funny)
Brainwashing is certainly the best bit. When it came time for my nephew to learn the colours, he had everything down pat, except for 'purple'. His Dad told him that it was called 'orange'. 'course, he had to eventually own up and explain that he was messing with his head... but while it lasted... :-)
Re:DOA (Score:3, Funny)
Re:DOA (Score:5, Funny)
Pity promoting Linux to your kid is detrimental to grandparenthood.
Re:DOA (Score:4, Funny)
Things I've told my five-year-old
"When I was your age, I went to school with a boy that grew up to be the greatest skateboarder ever. Tony Orlando"
[While watching a mariachi band at a Mexican restaurant.] "I could do that if I really wanted to."
"Easter is the day that Jesus rose from the dead. TO FEAST ON THE FLESH OF THE LIVING! I'm just kidding. Don't tell your mom."
"You could grow up to be the first person ever on Mars. Like me. I was the first person to ever go swimming."
"You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore."
Re:DOA (Score:5, Insightful)
too bad so many people are relegating that joy to corporations like Disney...
Re:DOA (Score:2)
Re:DOA (Score:2)
Re:DOA (Score:2, Funny)
Re:DOA (Score:2)
They should make a monster version. (Score:5, Funny)
Great - (Score:2, Funny)
Oh, and tentacle porn in the last episode.
More importantly... (Score:5, Funny)
Damn the NYT! (Score:2)
Re:Damn the NYT! (Score:2, Informative)
Re: (Score:2)
Everyone remember what a hit the Barbie PC was? (Score:5, Insightful)
Besides, we should have all learned by now that if you plop a small child in front of a normal PC they will figure things out at an alarming rate. No animated rodent middle-man required.
Re:Everyone remember what a hit the Barbie PC was? (Score:4, Insightful)
Re:Everyone remember what a hit the Barbie PC was? (Score:3, Insightful)
$599 is a decent proce for an entry-level. I still stand by my original sentiment though that kids are quite capable of using a so-called adult computer and so the market for these is small. In most households, I would wager that adults and children use the same computer or that, when there are multiple computers, it is a result of upgrading.
Re:Everyone remember what a hit the Barbie PC was? (Score:2)
Still, $600 entry level PCs aren't uncomon- and for a flat 14" touch screen with built in sound, $299 ain't half bad either.
Re:Everyone remember what a hit the Barbie PC was? (Score:5, Informative)
Re:Everyone remember what a hit the Barbie PC was? (Score:3, Interesting)
$599 is not reasonable for a toy whose novelty will wear off quite quickly. Kids grow up fast, and what will happen to that limited mousey computer in 12 months? Video game consoles last for years, as do regular computers, as do decent bicycles, Legos, even coloring books. All the while Mickey Mouse PC collects dust next to the $199 electronic keyboard and the $250 kid-sized electr
Re:Everyone remember what a hit the Barbie PC was? (Score:2, Funny)
Yes... yes I do. [linuxorbit.com]
Re:Everyone remember what a hit the Barbie PC was? (Score:2)
ick (Score:5, Funny)
Re:ick (Score:2, Funny)
Re:ick (Score:5, Funny)
Muahahahah!
Re:ick (Score:2)
Re:ick (Score:2)
But you would do it, wouldn't you?
Re:ick (Score:4, Funny)
The noise noise noise noise! (Score:4, Insightful)
Seriously, I've seen MickyMouse-ized TVs, TV/VCRs, and even telephones (my mom actually HAS a Mickey Mouse telephone). Is Disney actually manufacturing this computer instead of just licensing it? Even then, I really, really do not see Disney becoming a Big Name in the computer industry, kids or no kids.
And why not branch into computers? (Score:5, Funny)
And of course... (Score:5, Funny)
I can just see it now - Mickey pops up, a smile on his face and a shotgun in his hands.
"Ho ho, kiddies, I'm afraid you can't do that! It's called copyright infringement, and if you do," he cocks the shotgun and points it at the user, "I'm going to blow up your fucking computer, so put the fucking mouse down, bitch, and move away from the keyboard before the mouse gets mad! Ho ho!"
One button mouse? (Score:5, Funny)
Computers are necessary (Score:5, Funny)
Let the puns role... (Score:4, Funny)
"Man, this design is goofy."
"You're telling me"
Re:Let the puns role... (Score:2)
At least they've got the "mouse" bit locked down . . .
Re:Let the puns role... (Score:5, Funny)
Lawyer: Mr. Mouse, you said want to divorce Minnie, because you think she's crazy?
Mickey: Listen good this time: She's fucking Goofy!
Sorry, had to...
Re:Let the puns role... (Score:2)
Next year: Disney Leaves PC Market (Score:5, Funny)
Disney announced today it is getting out of the PC market due to lack of sales. The remaining unsold stock will be used to build a renderfarm to compete against Pixar.
Re:Next year: Disney Leaves PC Market (Score:3, Funny)
You have to predict further than a week into the future to get any credibility as a psychic.
This might be cute... (Score:3, Interesting)
Re:This might be cute... (Score:2, Interesting)
This may not differ too much from other operations where the hardware isn't sold to make a profit, but rather to strengthen the brand and bring more people in. That it's marketed towards children is a little spooky, but then again, it's Disney
Original Mac SE? (Score:2)
Like other Disney products styled by Frog, the design firm behind the original Macintosh SE, the model sports rounded edges, big buttons and soothing colors.
Ouch. Maybe they took a few design cues from ... the Macintosh 128k, the Macintosh 512k, the Macintosh Plus? ....and yes, all us mac users really appreciate the comparisons between our computers and disney toys.
(i'm also curious as to what part of nyc the writer lives in. the computer looks like a box with mouse ears - not exactly a mouse)
from the article (Score:5, Interesting)
I believe their biggest mistake here is using Content Watch. My wonderful mother had that lousy filter installed on our computer when I was just a young-in and it is the buggiest thing I have ever seen. It crashes the computer, takes up the resources, and DOESN'T work. It blocks programs from running that are perfectly fine programs (like VTI from ticalc.org). (and one of the bugs present here is that if you leave the "this program uses a bad word 'sex'" window on and open the program again, it doesn't catch it).
Anyway, I don't mind filtering the internet for children (i know i'll get flamed by the 'yro' crowd here at
Re:from the article (Score:2)
Re:from the article (Score:2)
and besides, VTI is not the only program it blocks. It blocks many perfectly fine programs. It looks through the binaries for any of a number of words which can simply be part of an excecution string that happens to form the ascii characters associated with a bad word.
And yes, this was a few years ago, so there's a good chance that it's less buggy, but just the concepts of how the program works is part of what sucks about it.
bugmenot (Score:4, Informative)
user: stupid6
pass: stupid
fyi.
Reg Free (Score:4, Informative)
Didn't we already try this, i.e., PC JR? (Score:2, Interesting)
Full on computers geared for kids don't work...it's better having parents install kid-related software on regular PC's/Mac's...no point in buying another PC just for the tykes (instead, you could buy them educational electronic toys, but not full on computers)..
Re:Didn't we already try this, i.e., PC JR? (Score:4, Informative)
I never owned one, but a good friend (as opposed to all of my evil friends) had two of them.
The Color Computer 3 was Tandy's last-ditch effort to keep its venerable Color Computer line afloat. I owned a Color Computer 2 for a while and they were fun, if not limited, computers.
(I am a huge nerd.)
Question (Score:2)
Aha! (Score:5, Insightful)
It's brilliant, really. The guts of a PC are about as much of a commodity market as you can imagine. Just add some flourishes to the OS (which I'm sure MS would be happy to oblige to) -- and here we're talking some new icons, backgrounds, etc. Something I could accomplish in a weekend. Add some kid-friendly interweb-nanny software, some prebundled crappy games, and TADA! you've got a Disney computer which you can now mark up. And since Toby and Caitlin don't need to run Photoshop or FoxPro, it doesn't need 1GB of RAM. Then make each case a different color, sell them as limited editions for one year (Tan and brown Lion King PC available only through fall! Get yours now!), pull in profit.
Genius.
Re:Aha! (Score:2)
Blah... marketing crap (Score:5, Interesting)
In the computer industry, you either have to have a superior design and high profit margins, or deal in large volume. Niche markets for low volume in the computer world don't work. Also, tie in's between computers and other products have always flopped. Look at the barbie computer and matchbox computer. Last a couple months.
Parents buy computers, not kids. Some kids will be able to get their parents to buy this stuff, but its a very small niche, and there's no margin to justify the industrial design costs for things like this. You just won't get the volume of purchases. People like well designed computers, but they look at it more like an appliance.
Apple can get away with high cost industrial design because of their niche, and their niche has nothing to do with appealing to kids. Back in the day they targeted education in order to get kids to grow up on macs, but it had nothing to do with how the macs looked.
I also noticed this line in the end of the article:
"There may not be anything technologically new about any of the gadgets, but it's easy to imagine them inspiring toy lust. "
If that's not corporate pandering I don't know what is. This computer will not make anyone gadget envious, and either the author is an idiot for thinking that or he's kissing up to the corporate parents. I mean c'mon, people don't have printer envy these days, and joysticks and digital cameras are common place.
Finally, I'd just like to say that the spin of the poster makes it seem like disney is actually into the computer business to compete with Dell. This is just a brand tie in, and is nothing new.
Non NYT Link (Score:2, Informative)
kids dont want toys, they want what you have (Score:2, Interesting)
It's been done before... but not so well. (Score:5, Informative)
However, parents who paid $699 for the units just before Christmas Y2K got seriously burned when Patriot Computers went bankrupt. [com.com] Nearly 1100 customers ended up out their money and getting only a $100 coupon for Matel products. For families that only had $700 to spend on toys for the kids, this was a fiasco.
DRM and lockdown? (Score:4, Interesting)
Wireless? (Score:4, Interesting)
That has been the most important aspect of my daughter's (5 yo) acceptance of the machine. No matter where you 'think' they want the PC, they always want to drag it somewhere else. With 802.11b, I was able to build it into a self contained unit where it could be moved anywhere she wanted. (Well anywhere there was a power cord). Now she has one of my old laptops, and can even go sans power cord.
(what does a 5 y.o. need with 'net access? Well besides the normal kids flash sites, it's amazing what you can do on a homepage. She left her ever-present stuffed lamb toy at a hotel once, and some photoshopped googling showed that lamby was 'on vacation' with all sorts of pictures from the road)
I also find this makes the machine become more than just a glorified PC with a mouse. When you put it in the kid's little world it becomes a tool for 'normal' play activities instead of another ADD training excercise. She plays Barbie.com with friends (real and stuffed) and integrates the happenings of Disney games on screen with the physical toy world around her.
When the machine is locked down at a desk, it's amazing how it becomes the sit-straight-mouse-in-hand-1000-yard-stare effect.
Of course this is anecdotal, but I bet there's some universal truth to it. So I'm interested to see if this machine is intended to be an enhancement of the kids normal playworld, or just another implementation of what's been done before.
Re:Wireless? (Score:2)
The more important question is... (Score:2)
The more important question is... Will it play Doom 3?
Not so smart (Score:2)
Hotwheels PC? Anyone? (Score:4, Insightful)
Anyone remember when they had those Hotwheels PC for boys, and Barbie PC for girls? That company went bankrupt real fast. Apparently this type of marketing is just plain stupid. Kids want "kid-themed" PCs as much as women want "female-themed" cars. Frankly, if I was a kid, I'd be insulted.
Also, the target market (kids who were born in the 90's) know as much about Micky Mouse as I know about Charlie Chaplin. They grew up with Buzz Lightyear, not Micky.
It's running XP (Score:2)
Family Friendly (Score:4, Interesting)
The most diseducative thing ever (Score:5, Interesting)
I think it will be a bad flop (yeah, children hate things made for children),but anyway it's a diseducative move.
Children have to learn computing on real computers. Real computers are NOT difficult for children (expecially now),and there was a /. story about 3-y.o. people using Linux ;)
Anyway,I remember I learned computers when I was 5, on my dad's VIC-20. I remember I was amazed I could tell that machine what to do!. I just typed :
10 PRINT "HELLO"
20 GOTO 10
and I stared looking that machine that did what I asked it...Ok,I asked something stupid,but I felt powerful! And I had just learned what a loop is...
Later (when I was 6-7) I learned to POKE around...and,guys,there were *worlds* in the memory of that machine! I remember I thought I would have "decrypted" the odd character noise that happened with some POKE command...
The fact is with that computer I learned how to program and how computers were made, seamlessly, and having fun. Because it was a real machine, and because I had to program to make it work. I felt powerful.
Therefore, wanna build a children-oriented computer? Just do it :
;) )
-Install Linux (Mandrake -or any other well-done KDE/Gnome desktop will work)(oh,I know this advice is pure mod-gold
-Install all xmms/mplayer codecs etc.
-DON'T install all games you can think of : tell him/her how to find and install them!
-Give your child a good Python tutorial and tell him/her "Can't you find that game?You can do YOUR GAME.Now."
The question on my mind: (Score:5, Funny)
USA Today article (Score:3, Informative)
Kids know more than us... (Score:2, Funny)
When I saw this... (Score:2)
"(the ears are speakers!)"
...my troll-o-meter went up to 70/100. ;P
Good! (Score:3, Funny)
* Microsoft and Disney will partner to create a cobranded OS called "Lion King" to compete with Apple's "Tiger" OS X rev.
* It wasn't Bill Gates that invented the Internet. It was Walt Disney.
* Disney is in violation of copyright with SCO and will be sued shortly.
no more... (Score:2)
Kids would destroy it (Score:3, Insightful)
The nifty blue LCD monitor with the ears with speakers in them was obviously designed by someone who doesn't have a kid in the age range this computer is aiming at. I bought my youngest daughter an old Apple 7500 with a 15" monitor when she was about 18 months old so she could play the Jump Start and Blues Clues games, she is now 4 and has graduated to an iMac so she can play internet games, but that's a whole other subject. The monitor is thouroughly covered with stickers, has been colored on with crayons, and generally beat to hell. This is a nice solid CRT, think of what would have heppened to an LCD, it'd be toast. Moreover, I want to know how they're going to lock it down so the kiddos don't accidentally throw the Windows folder in the trash. Can you imagine having to reinstall and reconfigure it everytime something happens? The joy of that old 7500 was that it ran OS 8 and I could boot from a CD and recopy known good system folders and such over in about 5 min if necessary (and believe me it will be).
I have always seen kids as the perfect computer recyclers, they don't need a 2.6 GHz P4 to play Reader Rabit, even 500 MHz is overkill for most kids in the target age group. You hand your old computers down to them and buy yourself the new stuff. I see this going the way of the Barbie and Hot Wheels PC's that were on sale ever so breifly a while back. I take that back, I bet most of these will go to the grownups who are Disney freaks and would never consider letting a kid use it since it 's a "collectable"
Disney Proxy? (Score:3, Insightful)
The DRM foot in the door (Score:3, Interesting)
Disney is the legal powerhouse trying to make general-purpose computers illegal. You want to be free to install any OS and perform any computation, they want to sell you a welded-shut box with pushbuttons labelled "Lion King", "Beauty and the Beast", and "Little Mermaid", and no disk drives, slots, or connectors.
This version may be crude and we may laugh at it, but this is the start of the slippery slope. This machine can utterly fail in the marketplace and it won't matter because they'll learn from it and they'll be back. If they win the war, it won't matter to them or to us how many battles they lost along the way.
When I was a kid in the 1960s nobody worried about Japanese competition because they only made junk. Twenty years later they were eating our lunch. Disney knows exactly where they want to go and they have the blessings of the current administration and they don't have the disadvantages of centuries of cultural isolation and a language barrier.
Re:mouse goes me too... (Score:2)
Mostly from the Mouse House.
OMFG that would be a serious hack. (Score:2)
Re:I give them 2 years .... (Score:2)
Re:Well... (Score:2)
Mickey Mouse is PD *now* (Score:3, Informative)
They are only doing this so that they can tap the sweet Mickey Mouse PC market before his likeness enters the public domain.
Too late. Copyright in Mickey Mouse's likeness has already lapsed, not because of expiration of twice-extended copyright but because of a defective copyright notice, according to an article [asu.edu] published in the Virginia Sports and Entertainment Law Journal.