Motorola To Spin Off Chip Division 144
dafz1 writes "According to an article
at CNET News, Motorola
has announced they will create a new company from their Semiconductor Products
Sector (SPS), which builds chips such as the PowerPC. Reasons cited include 'surrendering to IBM a key role in delivering the PowerPC for Apple Computer's top-of-the-line desktop'. This follows earlier news that Motorola's CEO will step down, citing a 'difference
of opinion' with fellow executives."
About time. (Score:3, Insightful)
Ethnical Considerations in Spinning off SPS (Score:2, Insightful)
Not a strong follower (Score:4, Interesting)
With a new division spun off, perhaps this will change?
Re:Not a strong follower (Score:5, Interesting)
Re:Not a strong follower (Score:5, Insightful)
Re:Not a strong follower (Score:2)
Re:Not a strong follower (Score:2, Insightful)
the ibook G3 is already IBM.... only G4s are Moto (Score:3, Interesting)
Ithe rumor mills claim great things in store for the IBM G3s in future generations (including altivec support) and ever increased efficiency. I would guess in the next year or so, when Apple roughly predicted a G5 powerbook, we will see everything switch to G5 or these next generation G3 chips.
These super efficient and powerful G3 chips might lead to more fun machines like the fanless cube and iMac... let alone great news
Re:Not a strong follower (Score:5, Interesting)
Re:Not a strong follower (Score:3, Insightful)
Now maybe they can get back to the 68HC11, '12, '05, '08 parts where they've got a damned fine product line. Let someone else be the megaherz weenies.
Re:Not a strong follower (Score:2, Insightful)
Really, the assembler language was great and 10 years or so ago you could get EVBU kits with the Buffalo environment loaded into EPROm on the board for, what, 50 bucks.
I have a nephew who's learning them in a Microcontrollers class. Great chip in my opinion.
Re:Not a strong follower (Score:2)
Re:Not a strong follower (Score:2)
Working with assembly and examining exactly how computers work is invaluable. Learn what's going on under the hood and suddenly your coding ability in most languages improves dramatically.
Re:Not a strong follower (Score:2, Informative)
It serves them right! (Score:1)
About time ... (Score:5, Insightful)
Surprised they didn't sell it, but they probably couldn't find any takers.
Re:About time ... (Score:1)
Surrendering? (Score:2, Insightful)
Um... last time I checked it was Motorola lackluster development the drove Apple into IBM's arms.
Difference of Opinion (Score:4, Funny)
CEO: "Meh."
Thre you have it, a difference of opinion.
Re:Difference of Opinion (Score:3, Insightful)
Galvin's comments run counter to what other CEOs had to say in their keynotes. Instead of stressing the voice call, most wireless companies are using the show to introduce even more complex data services such as behind-the-firewall access for mobile workers, or the ability to tap into wireless "hot sp
Not necessarily (Score:2)
case in point: In Japan, the most frequent thing people in general do on their cellphones is to key email messages to eachother (especially students, since it's cheaper to email), that followed closely by snapping shots at nearly EVERYTHING.
for me, I use my phone (DoCoMo) the most for
1) schedule
Re:Not necessarily (Score:2, Interesting)
Re:Difference of Opinion (Score:2)
As they (partly) stated in the article:
Good for the semi guys (Score:5, Interesting)
Basically, they believed Moto corporate was sandbagging the PPC to "screw Apple."
One thing for sure, they definitely need better cooks for the broth. They've seem to forgotten how to make chips.
Re:Good for the semi guys (Score:1, Funny)
I guess that didn't work out.
Re:Good for the semi guys (Score:2)
As it is, the other stuff kept Apple going until the hardware side could catch up to the x86 in price/performance.
Re:Good for the semi guys (Score:3, Insightful)
Basically, they believed Moto corporate was sandbagging the PPC to "screw Apple."
As an avid Mac follower, yeah, I could believe that too, exactly for the reason that you mention--to spite Apple after Jobs killed the clones.
Here's a related question: there've been rumors that Apple will sue Moto for stopping production on the G4 prematurely; apparently the contract with Moto spelled out a timeframe of warning that Moto would have to give Apple. Would the parent Moto be liable, or would the spun off co
Re:Good for the semi guys (Score:1)
I mainly think Appla has no interest in manufacturing it's own cpu's. It will be to expensive to build MAC only CPU's.
Re:Good for the semi guys (Score:2)
On the other hand, Motorola has been caught up in that whol
Re:Good for the semi guys (Score:2)
Re:Good for the semi guys (Score:1)
Apple to sue Motorola? [macrumors.com]
That's all I got. I dunno if that rumor was repeated elsewhere or not, or if there was any confirmation from anywhere that those are even the terms of the Apple/Moto contract.
Re:Good for the semi guys (Score:2)
Thanks again.
Re:Good for the semi guys (Score:2)
Re:Good for the semi guys: (Score:1)
Here are a couple of examples of their business cluelessness:
At one time Windows Ran on the PPC-and instead of investing in a hard-core partnership with MS ala Intel they let Windows NT for PPC die on the vine.
Re:Good for the semi guys: (Score:2)
Re:Good for the semi guys: (Score:1)
You think that there was no demand for Windows/PPC. I think there was no demand because Moto is and perhapbs will always be TERRIBLE at marketing their often very good products.
Again I point out the fact they they were not even a customer of their own products as indicative of their backwards buisness sense. WHile I know that intern
Re:Good for the semi guys: (Score:2)
Heh, just an amusing factoid for you. Up untill I think a little before the debut of the P4, Intel's marketing division used almost exclusively macintosh computers. Does that count?
But yeah, i see your point, I just think the death of WinPPC had more to do with no mac users wanting Windows rather than Moto not marketing the chip well.
Re:Good for the semi guys: (Score:2)
If you've ever dealt with corps at that level, well, people don't forgive and forget. Upper management are elephants when it comes to stuff like this, and institutional memory preserves the vibe.
Just look at IBM going after Microsoft with Linux. They're loving every minute, and every Linux win is another w
Re:Good for the semi guys: (Score:2)
Re:motorola - the chip maker (Score:1)
Re:motorola - the chip maker (Score:1)
This is hardly surprising... (Score:5, Insightful)
More recently, Moto had been having problems delivering G4 7447s in sufficient quantities for Apple to release their Powerbook upgrades, including the much-ballyhooed 15" Aluminum model. In any case, Apple's decision to go with IBM's PowerPC technology was probably motivated as much by pragmatic corporate survivalism as any other factor -- they simply couldn't afford to be tied down by a semiconductor sloth like Motorola.
In any case, I doubt this means much for Moto's embedded processor and microcontroller business, which has been thriving for quite some time. It just doesn't operate under the same pressure as the rapidly advancing world of high-performance microprocessor products. The 68HC11 and HCS12 will probably be around for a very long time to come.
Re:This is hardly surprising... (Score:1)
Re:This is hardly surprising... (Score:2)
Difference of opinion (Score:5, Funny)
I think the difference was he wanted to remain employed, and they didn't agree...
Re:Difference of opinion (Score:2)
I think this is a great idea and as a shareholder I'll be glad to see MOT do something to improve its situation for once.
What where they thinking (Score:4, Funny)
Another one bites the dust (Score:1)
Re:Another one bites the dust (Score:2)
Re:Another one bites the dust (Score:2)
It was a too little too late attempt to rectify their mistake. By the time they came out with the 88k all the major workstation manufacturers had already chosen or rolled their own. The 88k would be less than a footnote in history if not for the parts of it that they utilized for the PPC. Fact is that Sun begged and pleaded with Moto to come up with a RISC proccie and Moto's failure to act is one of the biggest management mistakes in the early days of computing.
Re:Another one bites the dust (Score:2)
Re:Another one bites the dust (Score:2)
PPC 60x bus as implemented is almost exactly the 88110 bus.
My Bad (Score:2)
Re:Another one bites the dust (Score:2)
Then look up the MicroTac marketing fiasco, and how the analog cellular group held down the digital group to preserve their status. That's what let Nokia and Ericsson into the market.
Most interesting. (Score:1, Funny)
[[ / bitter mac user who blames Motorola for the fact that the PowerPC was basically at a total standstill for the two years before the G5 was released ]]
No More Soylent Dog Chow (Score:4, Interesting)
It's seems likely to me that Motorolla did not want to use it's own semiconductors in it's communications business. But doing so would, in essence, be a vote of no confidence in their own semiconductor business.
By spinning off their semi-conductor biz and framing it as a move to meet demands from other customers, they are able to ditch their processors without outright killing their semiconductor business.
If the spinoff does poorly, they'll quietly kill it later. If it does well, they'll either start using their products again or sell it off for a big profit.
It's sad to see Motorolla leaving the chip business though. :-(
Or it might SCO (Score:2)
Nevermind.
Re:No More Soylent Dog Chow (Score:1)
The did not spin off the chip biz so they would not have to use Moto chips - they already don't.
They spun it off becuase they could not compete and they lost their biggest customer. In short the Moto chip biz was about to D I E.
Any Metrowerks Guys Following this Thread? (Score:2, Interesting)
What's to become of Metrowerks?
Presumably it will follow the semiconductor division [since a CPU ain't worth diddly-squat without a compiler], but maybe they want to keep you so that you can write a compiler for their cellphone operating systems?
Have you heard yet?
Re:Any Metrowerks Guys Following this Thread? (Score:3, Informative)
I bet. (Score:3, Interesting)
What does Motorola do? As far as the rest of the world is concerned, they make cellphones and stuff. People hear about the PowerMac from Apple, and occasionally the PowerPC from IBM, but they hear nothing that makes sense out of Motorola. Hopefully this will change, for their sake.
Re:I bet. (Score:3, Interesting)
Joe's car has eight or twelve Motorola 6805 processors in it, and almost every appliance in his house has a motorola processor or two. It matters a lot more what the hardware designers think of Motorola, and Motorola is STRONG in that market.
Re:I bet. (Score:2)
Motorola's sad decline (Score:5, Insightful)
Motorola was placed in contrast with Zenith. Both companies were established at around the same time and were basically in the same market. Over time, however, Zenith languished while Motorola kept on crankin' out the hits. Motorola's culture encouraged innovation and relentless focus on quality.
Those of you who graduated from college in the 1990s or 2000s likely won't remember this, but in the 1980s, Motorola was one of the view companies that was consistently beating Japanese companies in quality. They were hailed by US government and business leaders alike as an exemplar of what an American business could do in a challenging international market.
This is just further proof that nobody sits on top forever, and that keeping a very large, multinational business dynamic is a tremendously difficult task.
My experience there. (Score:5, Informative)
I graduated in '93, and I got a job at Motorola in the cellular division. I worked there for 5 years, and couldn't take it anymore. Their "culture" is manufactured, and I was very surprised that they got anything accomplished. But it depends on the different divisions and how they are doing. Ours (cellular services) did OK, but we were riding on the coattails of the divisions that were doing really good (phone mfgr and radios comes to mind). They had a bonus plan in place were every 6 months you got a bonus if you met the goals set out for your division. It was given to you as a percentage of what you made in the previous 6 months. My first 6 months there we got 11%, then 4%, then 1.3%, then they cut it out all together. The year before I got there, one division got 34%. They capped it after that. It would actually produce animosity within the company. It was generally a solid company that was on a steady decline. People who had been there 10 years who were just skating on their "time served". People who had been there 20+ years who were called "lifers" and they could pretty much do as little as they wished. Ten years was called "getting your tenure". Boy, those people got a wake-up call a couple of years ago. Some people have only worked there, and they don't know what goes on outside of Moto. If you have ever met someone who has worked there for a long time, you know what I mean. Many people I know that left there have had similar experiences.
It is a very weird place. After I lost my job at the place I left Moto for (company investors pulled out during the bubble burst), I went back to Moto. I thought "it can't be as bad as I remember it." It was. I went to have a meeting to do a pre-interview. Some HR drone talked to me to gauge my skillset. I was told it would be about 4 weeks for my paperwork to be processed, and if I was a fit anywhere, I would be contacted for interviews. It was such a sterile, devoid atmosphere that it was creepy. I told her "thanks, but no thanks" and walked out, vowing to never go back.
This is just further proof that nobody sits on top forever, and that keeping a very large, multinational business dynamic is a tremendously difficult task.
I got to see just one small piece of the company, and if the rest of it was anything at all like where I worked, good riddance. Of course, I do own stock that I purchased while there. It was around 90, then did a 3 to 1 split, and now it is around 11. Yay.
Sounds like the "punch the clock" mentality ruled (Score:2)
Re:Sounds like the "punch the clock" mentality rul (Score:2)
Surprisingly enough, it was the opposite. We were on flex time. I came in around 9:00, would take an hour lunch, sometimes more, and would work until 6:00 or 7:00. But I put in a lot of late nights, many times weekends. There was one stretch where I worked 60 hour weeks back to back. The record hours for our department was 83 in a week. It seemed the more we worked, the more was expected of us. But aside from all that, which I think was just our depa
This man speaks the truth! (Score:3, Informative)
Re:This man speaks the truth! (Score:1)
Re:This man speaks the truth! (Score:2)
Ahh, I could swap stories like this all day.
One of my managers there (who is still there) was a total incompetent ass. His theory was to promote people under him, because the more senior people you had working for you, the better you looked. But he would talk out of his ass too, and if he didn't like you, you wouldn't get the promotion. He told me what I needed to do to get promoted, then when I did it he would change his story. All the wh
Re:This man speaks the truth! (Score:2)
Re:My experience there. (Score:2)
George Fisher (Score:1)
Re:Motorola's sad decline (Score:2)
Along those lines is their famous Six Sigma program. [qualitydigest.com]
I hope the detached orbit of their semiconductor business is not patterned after what happened to their satellite telephone business (Iridium). Another great idea before its time.
merge the spinoff and MIPS to create a competition (Score:1)
Re:merge the spinoff and MIPS to create a competit (Score:1)
Not that I am disagreeing, but why? Why is it important that we use this or the other basic set of machine instructions?
Overall, the end user sees no difference (run linux on ppc or x86. they both behave the same).
Sometimes change for the sake of change is not the desired effect. Now, if they were to come up with a revoutionary way of combining the basic operational instructions into one low-power chip (cpu, io, gpu, etc.) then ther
Re:merge the spinoff and MIPS to create a competit (Score:3, Interesting)
That whiz-bang Opteron/Itanium is Backwards compatible to the Pentium II MMX/K6-2, which is backwards compatible to the 80486, which is backwards compatible to the 386+387, which is backwards compatible to the 286+287, which is backwards compatible to the 8086+8087, which is backwards compatible to the 8080, which is backwards compatible to the 8008, which is backwards compatible to the 4004, which was designed for use in a pocket calculator. Likewise, that VIA K7VMM is backwards compatible to the PC JR an
Could Apple buy it? (Score:1)
Re:Could Apple buy it? (Score:2)
Re:Could Apple buy it? (Score:2)
The G4 is only a very small part of Motorola's semiconductor unit and arguably a 'loss leader'. The largest part of the business is embedded processors like the 68332, HC11&16, and MPC5XXX (the automotive series).
Perhaps a smaller firm would be interested in it then divest the G4 technology and rights to IBM/Apple and retain the rest.
I'm not really sure IBM would be that interested in getting involved seriously in
Re:Could Apple buy it? (Score:2)
If Apple (Jobs) is moving to a consumer electronics driven company (iPod, iSight, iMac, etc, etc) as it appears, they may want to be able to design the chips that they use and possibly even direct development into those areas.
Who would buy the division? (Score:1)
At this rate, what will be left of Motorola? (Score:2)
A few years ago (in the wake of the Iridium fiasco) they already spun off part of their Semiconductor Products Sector (specifically the division that made discrete components, SSI glue logic, power electronics, and similar stuff) into the company that eventually became ON Semiconductor [onsemi.com]. Now the rest of SPS is following! At this rate, what will be left of their company?
End of alternative sources of supply? (Score:2)
The real sad thing is that once again x86 is the only architecture left with a fundamental market feature, alternative sources of supply.
I really want to see PowerPC or some other RISC succeeding in the mass market with GNU. But we need alternative sources of supply: SPARC is not targetting the mass market or GNU, PowerPC is left with IBM, Alpha is dying, MIPS also misses the mass market, ARM doesn't scale up... and x86 is fragmenting, and no one know if the future generations will be proprietary as too
Your woes seem to be firmly ahead of you ... (Score:1, Informative)
Oh and, good idea about going with the Dell. After all, their designs ar
Re:Your woes seem to be firmly ahead of you ... (Score:2, Funny)
Re:Could Apple's CPU Woes Finally Be Behind Them? (Score:2, Informative)
http://docs.info.apple.com/article.html?artnum=95
Re:Could Apple's CPU Woes Finally Be Behind Them? (Score:2, Insightful)
RTFM, dumbass.
For starters, Apple's optional AirPort is built to use the pre-wired Powerbook antennae (for what they're worth in the TiPB) so it's a custom part. You _ca
Re:Could Apple's CPU Woes Finally Be Behind Them? (Score:2)