CEE2003: A One-Vendor Trade Show 106
Billy Stephens writes "Few people knew about the CEE2003 event put on by Chaintech this year. They flew some of the top media analysts and resellers out to Spain to show off their new K8 motherboards and Nvidia Geforce FX based video cards. Unfortunately there was a lot of bad news to be had as well. AMD pushed back their Athlon 64 CPU until September so there were no motherboards based on it to show off, and Nvidia announced they would only release around 4,000 of their Geforce FX GPUs, primarily for preorders only. It looks like ATI has rattled Nvidia more than what people thought. Monkey Review has a great summary of this event with plenty of pictures. Overall I am impressed with the quality Chaintech has put into their products from an aesthetic point of view, it's a shame that both Nvidia and AMD are having product issues."
Ultra256 and Real256E (Score:3, Insightful)
Yeah but, Sis still hasn't made much headway in terms of the 800 MHz FSB which Intel will soon offer, at least not in terms of what we saw from their roadmap although this might change if their able to get the appropriate "go ahead" from Intel, which, from what I hear, hasn't been an easy task.
Jujst ahead of their time... (Score:2, Insightful)
Re:Jujst ahead of their time... (Score:3)
Re:Jujst ahead of their time... (Score:1)
Re:Jujst ahead of their time... (Score:2)
I thought the point of 3d acceleration in video cards is to give a real-time display, and for that obviously faster is better. If you are doing massive rendering jobs a la Toy Story, those are done in software. It would be interesting to accelerate that task using standard 3d accelerator cards, but I think the drivers and/or hardware tend to have bugs which mean missing surfaces, etc, cannot be ruled out. So they may not be good enough to generate the final version.
Re:Jujst ahead of their time... (Score:1)
Re:Jujst ahead of their time... (Score:1)
Re:Jujst ahead of their time... (Score:2)
Re:Jujst ahead of their time... (Score:1)
Nah. Ever played Battlefield: 1942? If you're planning on sniping someone on a hill 400 yards away, you'd better be running above 640x480. I bought a 128MB Radeon 9500 pro to replace my 64MB Geforce 2 MX so that I could up my resolution.
Next, I'm going to buy 512MB more RAM(currently running 384MB, need more!!!), so that the maps load faster.
In short, while the GF2MX was good for Quake 3, if you want to play new games, you usually need new hardware. There's always more eye candy that you can turn on - anti-aliasing, antistropic filtering, etc that can tax your video card.
No, the graphics industry is evolving (Score:1)
As you say, "there will always be the bleeding-edge enthusiasts who snap up the latest gear..."; those enthusiasts often influence the buying decisions of family, friends, and acquantances. Success of NVIDIA, ATI has not been solely based on the sales from the enthusiasts. Buzz influences OEMs indirectly and they (Dell, Gateway, HPQ, etc.) follow along. Okay, so they buy into the extreme performance hype like the rest of us; that hype fuels the consumer notion that product differentiation exists and encourages consumers to pay extra for a few extra FPS. Enthusiasts are a bigger group than you think, if consider everyone that they influence.
Not just ahead of their time, but ahead of tech (Score:3, Insightful)
They are simply at the limits of what can be put on a card, but have nowhere else to go yet.
The next logical step in this war is the "home render farm" where we replace the GPU with a graphics computer networked to the desktop.
Sheesh.
In the meantime the unwashed browsing masses and pointy hairs have figured out that Rage 128's work just fine for reading email and the odd round of Tetris.
This will only end when one of the players is willing to drop back a round, punt, and come up some *new ideas* in GPU architecture.
Which, unfortunately, puts them in the position of risking the company if they don't pull it off, which makes the stockholders edgy, which puts pressure on them to just stay the course as they are, which risks the company.
Rinse and repeat.
KFG
Talking about new idea's... (Score:1)
but if I recall, in an interview with the bitboys (hold the flames) - I recall them describing a "trick" with the 2d drivers of their video cards which will make the frame rate of things on screen sync with the video refresh.
What this means is it will create the illusion (yes illusion) that 2d video is much faster as there will be less tearing if you move things around quickly.
It's only a small thing, but it's a fantastic idea (in my opinion)
I wouldn't be surprised if something similar is already in some form of linux gui / driver and has been for years., but I don't follow that scene so please no ms vs linux flames here.
Definately a simple yet effective feature.
Re:Jujst ahead of their time... (Score:5, Insightful)
Just wait 'til Doom III comes out. I, erm, might have, possibly, uh, "acquired" the E3 preview version
True, the graphics market might have gotten ahead in the race for now, but then again, how would Carmack be able to test how his game runs on what the rest of us will be running next year, unless he's got that technology this year?
I once laughed when I thought about the impossible power of a 1 GHz processor. Now, such a thing is entry-level, and any modern game will require at least that much horsepower.
Demand does not now exist for an insanely powerful graphics card, because games have not been written yet that take advantage of such hardware. But sooner or later, games will come out that require the latest GeForce or Radeon, and the hardware makers will set their sights on the next horizon, always one step ahead.
Re:Jujst ahead of their time... (Score:2)
Why wait for Doom III? Head on over to www.futuremark.com and download 3dmark 2003. You too can witness your video card being beaten to a bloody stump by pixel shaders.
Re:Jujst ahead of their time... (Score:3, Insightful)
Why AMD? (Score:5, Informative)
Just another case of a submission ruined by the submitter inserting an uninformed opinion at the end of the article.
Re:Why AMD? (Score:2, Interesting)
Think about this, though:
IF AMD released a desktop version of their hammer, the "Athlon 64", and...
... there wasn't an Athlon 64 version of MS-Windows, .. which OS do you think would push sales?
AMD's suppressing Athlon 64 is partly because the margins are better on the Opteron-class's market, and ..
.. because if they put 'em out, then they'll be moving the market-share boundaries to reduce MS and grow Linux, and MS won't allow anyone, anywhere ( who's a 'partner' ), to do that ( see the latest bit where they *coded* broken style-sheets to make Opera users non-able to work well with msn, and remember how they pressured IBM so suppress OS/2 ( if what I'd read about the evidence presented in the pre-Bush prosecution of MS was correct )... )
Re:Why AMD? (Score:5, Insightful)
Also (Score:3, Interesting)
Well, that gave companies, like MS, time to recompile their stuff for it. Now the Itainum 2 actually ahs software and platforms it can run.
Despite the fact that you can mess with a chip simlator, you really can't code and test until you have actual silicon. If MS is going to make a version fo 64-bit Windows for AMD chips, it won't happen till the processor happens. They may do some work on it with simulators and get it ready, but they aren't going to ship it till they've tested it on the real deal.
I think it's silly that some people expect software makers to support a chip before it comes out.
Re:Why AMD? (Score:3, Interesting)
I would argue there isn't a strong demand.
I see a strong need for 64 bit. I put it in the same group as dual procs and Ipv6. People don't know what it brings to the table, so there to ignorant to demand it.
How much of a need was there for the first Apple computer?
It's supply and demand, need doesn't enter into it.
Re:Why AMD? (Score:2)
Re:Why AMD? (Score:3, Insightful)
AMD could release Athlon 64 to the Linux community today and they'd snap it up. That would also guarantee that Microsoft worked hard to make their schedule for releasing 64-bit Windows -- they'd be mortified that they'd be left behind.
thad
Re:Why AMD? (Score:4, Insightful)
AAARGH!
They are realeasing thier SERVER version of their product (opteron) in APRIL. They only "delayed" the consumer version (clawhammer) because there is no Microsoft 64 bit system for it yet. So AMD is doing EXACTLY what you suggest and you have not checked the FACTS to KNOW it. I just don't get why there is so much misunderstanding of AMD's release schedule.
Re:Why AMD? (Score:2, Informative)
Re:Why AMD? (Score:1)
(and no, I'm not anti AMD, I'm disapointed and frustrated, I want them to survive and put the hammer into intel a little but things are *NOT* looking good, and bullshit excuses don't cover it)
its there already (Score:3, Informative)
Re:its there already (Score:3, Interesting)
that it will work on ALL 64-bit processors!
Clearly, IA-64 (Itanium) is NOT the same as
x86-64 (Opteron) and XP for Opteron needs
quite a lot of different low level code.
It is a different processor!
However, AMD has released working silicon
(and complete specifications, AND an emulator)
to partners a long time ago. Please check http://www.x86-64.org.
The reason Opteron has taken quite a long time
to release to the public is that it has
to be competitive with an already fast processor
(Athlon 3000+, P4 3.06 etc) so it has to reach
a very high clock rating AND it has to be
widely available.
I believe the first "unofficial" benchmarks had
been available a few months ago. Also note that
according to AMD, test systems are available
(www.amd.com).I'm sure you can read about
working systems presented during the last
year.
Anyway, to sum this up, I'm sure that if this
was an issue, MS would have had BETA (or
ALPHA!) silicon a VERY long time ago for
developement. Hell, even UT2003 has been
recompiled for x86-64 and linux/arch/x86-64/
is already 35000 lines of C and assembler
code!
P.
P.S. I just found out that Tom's hardware
had seen x86-64 silicon from 27 February
2002. Go check
http://www.tomshardware.com/cpu/20020227/
for MS
Re:its there already (Score:2, Informative)
Actually.... (Score:1)
Re:Actually.... (Score:1)
They sold the Jaguar as 64-bit and nobody sued over that piece of crap. (Yes the jaguar sucked, I own one) The Jaguar had one (or maybe two) parts of the chip that actually could process data in 64-bit chunks. Hell, even the 8088 was advertised as a 16-bit chip even though it's only got a 8-bit external bus.
The problem has little to do with the consumer's reaction to the bittedness of the processor and everything to do with the lack of marketing on AMDs part to puch this processor out there in the public mindset. Intel owns the minds of the public as far as PC processors are concerned.
Everyone using an AMD processor is only doing it because they are cheaper. Face facts people, if intel decided to drop their prices, 90% of you would defect when you bought your next computer. Money talks.
Re:Why AMD? (Score:1, Funny)
Actually, It's more like...
Why is AMD lumped in with Nvidia? Don't you know that Nvidia is an evil megacorporation that hoardes IP and eats small companies? AMD is the small underdog, they will never be evil. They are leagues above Nvidia, just because of their underdoggishness.
That's why ATI is so great. Intel is evil. Down with the Monopoly! Microsoft is evil, and forces everyone to eat their product! Grrr...
Re:Why AMD? (Score:2)
Yes it does. They have delayed the release many times, and that is almost always because of unforeseen problems. Most industry analysts believe it is because of manufacturing problems with SOI, and AMD has pretty much admitted this is the case. With the current yields, they probably won't be able to clock the chips higher than 1.8 GHz, and that might not even be fast enough to beat the fastest Barton chips (with 32 bit code).
http://www.tech-report.com/onearticle.x/4685 [tech-report.com]
Also, I would bet that Microsoft will wait until there is a 64 bit consumer chip before it releases a 64 bit consumer OS.
Yes, Virginia, AMD does have issues (Score:2)
Intel on the other hand made $686,000,000 in the same period [yahoo.com].
Yes, Virginia, AMD does have issues. You can only sieve cash like that for so long.
"aesthetic point of view?" (Score:5, Funny)
That should be great for people who leave their boxes open and stare at them like its a TV.
oh yeah, this is slashdot. my bad.
Re:"aesthetic point of view?" (Score:1)
My reactions are split.... (Score:4, Interesting)
Get a clue and read. Idiot AC's, I swear.... (Score:3, Informative)
"NVIDIA would love to move away from these costly Sun boxes altogether and transition to a much more affordable x86-linux platform, but the problem is finding a 64-bit x86 solution. NVIDIA is currently evaluating Intel's Itanium for use in their farm but as far as their needs go, AMD's Opteron would be a gift from God. NVIDIA is eagerly awaiting the launch of Opteron so that their dreams may be fulfilled with an affordable x86 solution that offers 64-bit memory addressability; until then, they'll have to stick with these million-dollar sun systems."
Re:My reactions are split.... (Score:2)
Re:My reactions are split.... (Score:2)
Waiting for AMD... (Score:1)
Since I really don't have anything that actually requires an immediate upgrade (picking up another 1/2 GB of ram and a decent video card put that off for a while), I'll just keep waiting.
I want one (ok, two) for my house, but really, I do want inexpensive blade servers using the new Athlon MP chip to use as web/application servers first....
Re:Waiting for AMD... (Score:1)
get an Alpha (Score:1)
Re:get an Alpha (Score:1)
Re:easy solution (Score:1)
Seriously, I actually took the time to dig out the six foot pile of snow the plow left behind my car and drive 3 blocks to drop my brother off and so now I can get around, although most longer-distance travel is still iffy around here.
Collaboration (Score:4, Insightful)
I like the way Apple releases products. You hear NOTHING until every vendor is producing in volume and they are shipping or about to ship assembled units. This whole idea of announcing products 3-12 months before they can ship is just FUD trying to keep customers from buying right now.
Re:Collaboration (Score:1)
With Apple, every new product is a "surprise" (unless you read the rumor boards. Then only 1/2 of them are a surprise). The mere fact that Apple has all these rumor boards is so much better PR than any "roadmap". The products that people imagine Apple is working on are so much more fantastic than the ones they actually produce.
Apple? lol.... show me a 17" Powerbook and (Score:2)
Still waiting on 17" Powerbook which was announced 3-4 weeks ago and has a 5-7 week ship time as of today.
I love apple but don't compare them to a "We only announce when we can sell it" company.
Modification (Score:2, Insightful)
I agree with you but you forgot one word. competitor
The line should read:
is just FUD trying to keep customers buying from a competitor right now.
That is by the way one of the reasons Apple can keep a much better track record on new product releases. They are to a major extend competiting against itself, at least in the short term.
Nvidia's Demise (Score:4, Interesting)
I guess there are not as many companies (especially computer/IT/internet companies) that can survive long these days - we are seeing more and more "infallible" companies failing nowadays.
As soon as ATI makes better drivers for Windows/Linux and other OSes, then they will sell even more than they do now.
I wonder if this will apply to companies such as Google and Microsoft....
Arc
Re:Nvidia's Demise (Score:3, Insightful)
JOhn
Re:Nvidia's Demise (Score:1)
Yeah, but the GPU generation cycle is less than 6 months now. Their financials may look OK, but that doesn't always show the big picture. There are some people that make 200k+ a year, but still live paycheck-to-paycheck. Once little slip could spell disaster. They same could be said of nVidia. After all, this is not a very forgiving industry.
A couple of years ago you could have said the same thing about 3dfx (ignoring the Rush fiasco, of course
I don't pretend to know the future, but there's no harm in speculation.
And something many forget (Score:3, Insightful)
The FX is totally new again and it looks like designed with teh future in mind. It's more programmable than the Radeon and more programmable than DX9 currently calls for. This should mean that the overall archeticture will last for some time and through a number of refinements.
I would predict that the FX as it is now will have rather limited sales, much like the orignal GF3 did (probably even less). However the next incarnation will probably do quite a bit better.
Re:Nvidia's Demise (Score:1)
Agreed. Financials are indeed important as indicators of future performance. Look at the NVDA and ATYT stock prices; people are wild. If you could successfully predict firm success 100% of the time, you'd get a Nobel. Unfortunately, EMH has held fairly strong. Anyway, damnit...
NVIDIA won't have consecutive design wins. XBOX gave way to NFORCE, an integrated chipset/pipeline for value PCs. This is the direction of the firm--make its product necessary for the functionality of the PC. Right now, Geforce is a luxury item. Having sound, communications, and graphics on the MOBO (NFORCE) is one step toward becoming as necessary as INTEL INSIDE.
Re:Nvidia's Demise (Score:5, Insightful)
As he put it, " Microsoft is just one good idea away from oblivion."
Which is to say that if someone *else* came up with just the right good idea Microsoft products could become worthless virtually overnight.
His awareness of this simple truth may go some way to explaining his absolute ruthlessness in piling up a nest egg. (I said explain. I didn't say excuse)
Some would say that day is now.
Nor is this fact actually unique to the computer business. It's a fact of life in any hot, new developing technology. Just look up the names of automobile companies formed between 1890 and 1910. A few of them, such as Daimler and Peugot are still around, but they're the exceptions.
KFG
Re:Nvidia's Demise (Score:2)
That day is not now, because as long as they have that money they cannot be defeated.
Re:Nvidia's Demise (Score:2)
so Nvidia is in no danger what so ever.
NVIDIA Drivers Good? (Score:1)
hmmm (Score:1)
Apple pulling out of MacWorld Comdex Having Record Low Numbers
I think in the next 5 years or so there will be no more trade shows just because of the lack of revenue. Dont get me wrong their will still be Convenentions like Defcon [defcon.org] and Rubi-Con [rubi-con.org] but I think the trade shows will be gone...so get your free schwag now!
Nvidia issues (Score:2)
Re:Nvidia issues (Score:2, Interesting)
Another opinion of the same event (Score:4, Informative)
Re: (Score:1, Funny)
nvidia (Score:2, Funny)
Of course this is pure speculation, but I don't see the point of filling pre-orders only if the product is merely "delayed".
4,000 GeForce FX 5800 Ultra cards not FX GPUs (Score:1)
I can't find any of the articles I remember reading this, but I'm sure someone will correct me if I'm wrong.
Re:4,000 GeForce FX 5800 Ultra cards not FX GPUs (Score:2)
Umm...isn't Chaintech? (Score:1, Flamebait)