* Customers "will get full LTE speeds until they reach 22GB of usage," reports The Verge, "after which they'll be subject to reduced data speeds and de-prioritization."
An anonymous reader writes: Other carriers have similar limits. "For Sprint it's 23GB. T-Mobile has a slightly higher threshold of 26GB... AT&T matches Verizon at 22GB," reports The Verge. Verizon says their cap is "to ensure a quality experience for all customers... While we don't expect to do that very often, network management is a crucial tool that benefits all Verizon customers." The $80-a-month plan also includes hotspot tethering -- up to 10 gigabytes -- and "includes 'HD' video as opposed to the 480p/DVD-quality video that T-Mobile One customers get by default."
In a Sunday YouTube video, the head of Verizon's wireless effort says customer interviews found "Some of the heavier users of data -- the power users -- had data anxiety." But it's still a surprising move. Engadget reports that in the past Verizon "frequently tried its hardest to discourage unlimited data users," but today is "facing stiff competition from T-Mobile, which engineered a dramatic comeback in recent years and upped the ante by making unlimited data standard through the One plan."
Verizon's pricing was also targeted heavily last week in a barrage of Super Bowl ads by both Sprint and T-Mobile just last Sunday. T-Mobile showed a masochistic woman calling Verizon just to enjoying hearing about the overages, taxes and fees she incurred by exceeding her data limit, while Sprint showed a man who was trying to escape his Verizon contract by faking his own death.
"Surprise: it's hard to stop copyright violators just by asking them," reads their article's tagline, which attributes the failure of the system to naive optimism. "It assumed that most pirates didn't even realize they were violating copyright, and just needed to be shown the error of their ways."