Convergence Culture 49
javathut writes "Perhaps an alternate title for this book could have been "understanding your audience." For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers months before it's even released, or what the long-term repercussions of their DRM policies will be, Convergence Culture is a must read. Drawing upon case examples of how a variety of user communities adopt digital technologies, sometimes in ways completely opposite from what the designers intended, Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." Read the rest of Ravi's review.