First Oculus wasn't flush, and although Oculus may have had some hustle behind it, it may not have been enough. John Carmack, Oculus CTO, said via Twitter “I expect the FB deal will avoid several embarrassing scaling crisis for VR." The headwear already famously suffered from a supply chain issue not long ago, which actually stopped it dead in its tracks. Next, in their official announcement of the Facebook deal, gaming was barely a blip on the radar. It wasn't until the very end that gaming was even mentioned, with the bulk of the post discussing "culture" and driving virtual reality forward. There was little to indicate any big titles were coming for Oculus, and the most notable in Minecraft pulled support altogether.
The fact is, Oculus needed help. Not technical assistance, but someone who could be their Sony, more or less. John Carmack says he has "a deep respect for the technical scale that FB operates at. The cyberspace we want for VR will be at this scale." Perhaps Facebook isn't the most popular choice, but they are the partner Oculus chose for their future says Swammer. "Like Google purchasing Android in 2005, it all seems so strange right now [Remember this slashdot headline from 2009 — hp] — but we see how that turned out. If VR really is the next frontier, Facebook just staked their claim to a big slab of land in the heart of some virtual country they'll likely let us see someday — via Oculus.""