Ipsos' director Ian Bramley explained that "Interest absolutely drops away when you get to the types of pricing that you might charge for a new physical disc. People's perceptions are that they're not prepared to pay as much for digital content — they make the connection that it's not a physical disc and therefore it should be cheaper." At the top of the list of concerns about digital downloads was the lack pf physical ownership, with 35 per cent of those polled saying they just preferred to own a physical disc. Meanwhile, 33 per cent said they were worried they'd lose their games and 20 per cent said they like to own a physical collection of games."
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