Nom du Keyboard (633989) writes "Sharp Aquos brand televisions are making a big deal about their Quattron technology of adding a 4th yellow pixel to their RGB sets. While you can read a glowing review of it here, the engineer in me is skeptical because of how all the source material for this set is produced in 3-color RGB. I also know how just making a picture brighter and saturating the colors a bit can make it more appealing to many viewers over a more accurate rendition – so much for side-by-side comparisons. And I laugh at how you are supposed to see the advantages of 4-color technology in ads on your 3-color sets at home as you watch their commercials. It sounds more like hype to extract a higher profit margin than the next great advance in home television. So is it real?"