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Microsoft Wants You To Trade Your MacBook Air In For a Surface Pro 3 365

Posted by samzenpus
from the try-ours-instead dept.
mpicpp writes with news about a new Microsoft trade-in program to encourage sales of the new Surface Pro 3. Microsoft is offering a limited time Surface Pro 3 promotion via which users can get up to $650 in store credit for trading in certain Apple MacBook Air models. The new promotion, running June 20 to July 31, 2014 -- "or while supplies last" -- requires users to bring MacBook Airs into select Microsoft retail stores in the U.S., Puerto Rico and Canada. (The trade-in isn't valid online.)...To get the maximum ($650) value, users have to apply the store credit toward the purchase of a Surface Pro 3, the most recent model of the company's Intel-based Surface tablets.
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Microsoft Wants You To Trade Your MacBook Air In For a Surface Pro 3

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  • Not likely. (Score:5, Informative)

    by TechyImmigrant (175943) on Monday June 23, 2014 @05:51PM (#47300819) Journal

    The MBA and MBP are both fine machines. My wife get's a computer that works most of the time. I get a computer with a bash shell on which I can do my thing. Neither have shown any tendency to falls apart, unlike every Asus, Lenovo, Toshiba and HP we've had.

    • Re:Not likely. (Score:4, Insightful)

      by Ol Olsoc (1175323) on Monday June 23, 2014 @06:06PM (#47300939)

      The MBA and MBP are both fine machines. My wife get's a computer that works most of the time. I get a computer with a bash shell on which I can do my thing. Neither have shown any tendency to falls apart, unlike every Asus, Lenovo, Toshiba and HP we've had.

      Absolutely, And you have to give up the smooth and functional OSX interface for the freaked out Metro disaster, and the unintuitive controls.

    • Re: Not likely. (Score:3, Interesting)

      by Redbehrend (3654433)
      My Asus machines have out lasted my ownership and the second owners are still using them.... Since when does everything fall apart because it's not apple? Lol Next time look at the Apple desks at the Apple store and realize that most of those people are receiving support or repairs. It's like that with every company... IMO Metro isn't horrible on a touch screen, I like the live tiles...
      • Re: (Score:3, Informative)

        The thing that looks right about the construction of the current Mac books is that the monolithic aluminium case doesn't have any flappy bits to fall off. Why other manufacturers do not do something similar is beyond me.

        I forgot to mention a Sony laptop. That also failed. The bottom panel came off, the disk failed and the CD drive failed. So I can't install linux on it because the CD isn't working and it won't boot linux from a flash drive, presumably because of something stupid Sony did. So it's dead and I

    • Inspirion 1720 is going strong after 7 years of non stop usage and it runs flawlessly with Linux Mint 14/Mate. Only thing I replaced was to put in a SSD and I spilt a full glass of beer on the KB which eventually need to be replaced. So does that make Dell's as good as your Mac's?

  • by Anonymous Coward on Monday June 23, 2014 @05:56PM (#47300857)

    In 'good' condition... they're worth more than that on Craigslist...

  • This is telling (Score:5, Interesting)

    by roc97007 (608802) on Monday June 23, 2014 @05:56PM (#47300859) Journal

    What this tells me is that Microsoft has given up trying to promote the Surface as a tablet. It's a laptop that happens to have a detachable keyboard. Note that they didn't even try to offer a trade-in of ipads for the surface, which would be a more reasonable comparison if the surface was successful as a tablet. The ipad is a different use case, and Microsoft just doesn't play well in that space.

    • Re:This is telling (Score:5, Insightful)

      by NoNonAlphaCharsHere (2201864) on Monday June 23, 2014 @06:04PM (#47300931)
      Microsoft's advertising for the Surface has shown that they don't get what tablets are FOR, from day one.

      "And you can get a keyboard for it, and OF COURSE, it runs Microsoft Office"

      'Cause THAT'S what people do with tablets...

      • by MightyMartian (840721) on Monday June 23, 2014 @06:17PM (#47301017) Journal

        No, the mere fact that Microsoft built the Surface tablets demonstrates they don't have the foggiest idea what tablets are used for.

      • by vidnet (580068)

        "And you can get a keyboard for it, and OF COURSE, it runs Microsoft Office"

        'Cause THAT'S what people do with tablets...

        It's what they did with the MBAs they're trading in, and it's what people can do with a tablet that isn't just an electronic etch-a-sketch.

        It's sad that people are carrying around devices with multicore CPUs, several GB ram and storage, wifi and HD screens, and they still have to say "sorry, I can't -- I didn't bring my computer"

      • by Yunzil (181064)

        That's OK, I don't know what tablets are for either.

    • by hAckz0r (989977)

      Microsoft has given up trying to promote the Surface as a ...

      ... saleable machine. Rather than dumping their excess, in public view of shareholders, they are now even more willing to take a more substantial loss, so long as they can still claim X millions of units sold . Better than tossing them like with the Surface RT. Shareholders will likely complain if they try that one again.

    • Re:This is telling (Score:5, Interesting)

      by danomac (1032160) on Monday June 23, 2014 @06:20PM (#47301037)

      Yeah, Microsoft is now going for portable business integration. You can manage them with Active Directory - I just added one.

      We are looking to go more portable at work but we don't want to have a laptop and a tablet for every user. Picked up one of the new Surface 3 devices and while it looks like it will integrate nicely for our day-to-day use at work, I don't like it enough to have one at home for personal use. It's actually got some well thought out ideas in the device.

      Given that an iPad can cost $1k now (256GB storage, same as this Surface Pro 3 I'm testing) It's not too far-fetched in price in my opinion, seeing as you can do more with it and aren't constrained to the App or Play store. Doesn't mean I'd buy one for personal use, though. Once the docks are released I can see potential for it replacing some of our old workstations.

    • by v1 (525388)

      Note that they didn't even try to offer a trade-in of ipads for the surface, which would be a more reasonable comparison if the surface was successful as a tablet

      if they tried to pull THAT, they would have a crapton of people with older ipads trading them in. They'd be buried alive. A lot of iPad2's are out of warranty, and that's about the time schools and others consider an upgrade.

      They're MS... they're big, and could take the hit, but it definitely would sting.

      The surface though is more of a laptop try

      • by roc97007 (608802)

        > and MS isn't offering as much as the machines could get you on craigslist.

        I did not know that, not being an Apple user (except for a couple G4s for Adobe products back in the day). Microsoft is so screwed.

        > Trade-ins for the competition's gear are a "try to pull people off the fence onto your side" maneuver, but the problem is it's only going to attract people that have already decided they didn't like their new mac, so it won't really serve its intended purpose.

        *especially* since, the Apple consu

        • by Ol Olsoc (1175323)

          *especially* since, the Apple consumer is not your average consumer. Apple consumers love Apple products because (at least in part) they are Apple products. Microsoft isn't going to deter too many people from that mindset.

          Another really huge part is that Apple at least so far has not tried to foist a tub of crap like Windows 8 on their customers, and had their shills call them stupid when they didn't like it. Even Mavericks, which had some birthing pains - at least people could use it coompetently from day one, and it's ended up being great.

    • by Xenx (2211586)
      The Surface Pro has always been marketed as a laptop replacement, not as just a tablet. This doesn't suddenly change anything.
      • by roc97007 (608802)

        The Surface Pro has always been marketed as a laptop replacement, not as just a tablet. This doesn't suddenly change anything.

        I think that might to a certain extent be rewriting history. How soon we forget, all of those commercials and all that marketing when the Surface first came out.

        • by Xenx (2211586)
          They've pretty much always pushed the whole detachable keyboard and ability to do real work, for the Surface Pro. That right there shows what the goal of the Surface Pro was. That isn't to say they didn't want to see the Surface RT to take off, but the Pro was pretty much always a flexible laptop replacement
  • by cant_get_a_good_nick (172131) on Monday June 23, 2014 @05:57PM (#47300863)

    They'll do anything to pick them up cheaply, even trade some unwanted Surface 3's for some!

    Jokes aside (and please don't mod for flamebait, it's sarcasm above, downmod for a bad joke if anything) ...

    I don't think will go much. You're assuming that someone values their $1000+ dollar MacBook Air at $650 and values the Surface at something worth the discount. Considering the amount of work you'd have to do to migrate (either Windows to Mac, or Mac to Windows) you have to think about 200-300 realistically for swapping costs. Makes good headlines (as we see here) but won't help much.

    • by guruevi (827432)

      You'll need $200/y for just an Office (Office365) and simple photo/music management suite (Adobe CC), which is included in every purchase of a Mac.

      • by mythosaz (572040)

        You lost me where I somehow need an Adobe CC subscription...

        Office 2013, non-cloud is $140-220 depending on version, and I'm pretty sure Office doesn't come with a Mac for free either.

        Non-Office office suites are available for free.

      • Wait, Apple's come with a perpetual Office subscription and Adobe's CC application? Damn, that is a good deal. Unless, of course, you mean Apple's free knock-offs of Office and Adobe's photo group, in which case the only advantage is that they're bundled instead of having to download one of the half-dozen free alternatives available for Windows.

      • by Greyfox (87712)
        You could install Linux on earlier versions of the surface. That might make a reasonably decent machine, assuming bluetooth could be made to work with it. Do you know if you can still install Linux on the new ones?
    • by Ol Olsoc (1175323)

      Considering the amount of work you'd have to do to migrate (either Windows to Mac, or Mac to Windows) you have to think about 200-300 realistically for swapping costs. Makes good headlines (as we see here) but won't help much.

      I suspect they are targeting Mac users who have never seen the Metro interface, or whatever they are calling it these days. W8 got my wife to stop using her computer until I installed Mint on it.

      • by cant_get_a_good_nick (172131) on Monday June 23, 2014 @06:34PM (#47301151)

        I'm a programmer. I've written GUI code, I've written a device driver that shipped in a commercial UNIX kernel. I've used Windows since 3.1 days (WindowsForWorkgroupsForTheWin!). I've even debugged and configured Windows Vista in Chinese even though I can't read it - I was able to get someone to translate the occasional dialog box.

        I can not understand Win8. When my sister asks me to help configure something on her Win8 laptop, I struggle with the UI as if I'm some rookie coming from some stoneage tribe.

        I hate hate hate hate Windows 8.

        • Ditto. I've used Windows since 3.1, and my wife's Win8 tablet makes me insane. I'm on my second Macbook Air, absolutely love it, no way I'm trading it in.
        • by Opportunist (166417) on Monday June 23, 2014 @07:22PM (#47301537)

          Oh good. I am not alone. I've seen some of the most arcane interfaces on this planet, some of them not seen by more than a handful of people altogether, so arcane and mysterious that its name shall not be spoken. GUIs that made you beg for a CLI, for you knew that even if you had to memorize all the commands and had no -? to aid you, it could not possibly take more than a fraction of the time you'd need to get behind the twisted logic of the GUI in front of you. I cursed them, but I mastered them all, in little time.

          Metro is a mystery. It simply has no rhyme or reason to it. It fucking makes no sense AT ALL. No matter what you want to do, applying sense and logic is the wrong way to do something. Usually you find your way around by pondering "Now, what would be the LEAST intuitive way to do something?", and usually you shall be rewarded with a solution.

          If you offered me the choice "Metro or..." my answer, before you are done with the sentence, is "the other one". Even if you end in "or a stone tablet".

        • by Ol Olsoc (1175323)

          I can not understand Win8. When my sister asks me to help configure something on her Win8 laptop, I struggle with the UI as if I'm some rookie coming from some stoneage tribe.

          I hate hate hate hate Windows 8.

          When the simplest functions require you to go to the internet to find out how to do them. My virgin W8 experience wasdoing a websearch on how to shutdown, and there were lots of hits. If we have problems trying to figure how to shut the computer down, there is something drastically wrong.

          Already I have told all the groups I support now that I will not support W8. They go MetroSexual, and they have to get new free help.

        • by lpevey (115393)

          This is so true. And the feedback has been like this and has been so consistent for so long... I can't understand why Microsoft hasn't already reversed course on some of this madness. I mean, are they TRYING to give Apple market share? Because it's working. I still use a PC desktop much of the time, but my new laptop is a Mac, and I really like it. I never thought I would go Mac. And when Yosemite comes out this fall, it will integrate more fully with my phone and my tablet. Now, when it comes time f

        • by IronChef (164482)

          Windows 8 takes everything you thought you knew about Windows, kills it, rapes it, buries it, digs it up, rapes it again, sets it on fire, and props up the corpse with rusty coat-hangers in the form of a rude gesture.

          Strangely, I still love my Surface Pro, but it is despite Windows 8, not because of it. I think for a certain niche it's a sensible machine, but admittedly that niche is awfully narrow.

  • by Anonymous Coward on Monday June 23, 2014 @05:58PM (#47300865)

    To get one of the trade in Mac Book Air (s) ??

  • by iamacat (583406) on Monday June 23, 2014 @05:58PM (#47300871)

    I am sure ebay is full of cheap damaged Macbooks which power on and don't have screen cracks or water damage. Buy for less than $650, resell Surface, profit!

  • by jd2112 (1535857) on Monday June 23, 2014 @05:59PM (#47300877)
    "While supplies last." That's the funniest thing I've heard all day.
    • by rsborg (111459)

      "While supplies last." That's the funniest thing I've heard all day.

      That's not supplies of Surface Pro 3 which is likely infinite for all intents and purposes, but supplies of "goodwill" from the "benevolent corporate ruler" Microsoft. After all, it takes goodwill to buy a competitor's product - even if it is at a significant discount and even if it is only for credits towards purchase of your own product.

    • Look at it this way. Now that they've found the Atari 2600 ET cartridges in a New Mexico landfill, there's plenty of room for all the Surfaces (all variants) that Microsoft can't sell.

      It's amusing watching the mighty Redmond Emperor with his clothes off; a whole product line and who knows how much R&D and marketing cash dumped into it, that almost no one actually fucking wants. It's so bad that they can't even get their OEM network to build the fucking things and they have to put them under their own br

    • by v1 (525388)

      "While supplies last." That's the funniest thing I've heard all day.

      Aren't the Zunes still waving that flag?

    • So I wasn't the only one who thought that sounds like one of those home order TV shows? "But call now, supplies are limited!"

      (only a billion and a half left...)

  • HA! (Score:4, Interesting)

    by Mephistophocles (930357) on Monday June 23, 2014 @06:00PM (#47300881) Homepage
    Man. What idiot marketing shill came up with that harebrained scheme? Talk about corporate desperation. So we'll trade in a perfectly good MBA for half what it's worth in credit toward a glorified tablet that M$ can't seem to give away [bloomberg.com]? (yes, I know that's last year's news but no reason to believe anything will change with version 3 IMHO). No thanks. I'm not really a huge fan of the MBA either, but this is ridiculous.
    • Not the only time that happened, it seems.

      A local store had a "guess the product and win it" competition. They do this from time to time, with various promotions they get. It's a bit of an event every time and usually people flock to the store to stare at the blown up pics that hang out everywhere to guess the product. I sometimes go there for the kick to see what's going on and whether I can find out what it is, sometimes it's quite tricky. They usually take a pic of a corner that could be anything (ever t

  • by Nexion (1064) on Monday June 23, 2014 @06:04PM (#47300925)

    If anyone did take them up on the offer I'd be amazed.

  • Make it 2 of your top of the line surface 3 pros and I will do it. Because you need to make it a sweet deal for me to jump to a platform known to have issues and very very low adoption rate.

  • by the_skywise (189793) on Monday June 23, 2014 @06:18PM (#47301021)

    I'll give you $5 for your $20 bill!

    I think I'm going to like this new MS CEO...

  • by spiritgreywolf (683532) * on Monday June 23, 2014 @06:20PM (#47301043) Homepage Journal

    Seriously. I love the MacBook Air I got a couple of years ago. The thing works very well, and even runs the occasional VMWare Fusion image of Windows 7 I need to run occasionally off of a portable thunderbolt drive. On a whim I got one of the earlier Surface tablets when the wife and I were in Vegas and they had a Kiosk where they were practically giving them away - but for the life of me still cannot use it for anything truly productive.

    Trade in a MacBook Air for a surface?! Sorry Microsoft. You've been a day late and a dollar short ever since Ballmer pissed on the idea of tablets and smartphones and Apple smoked you and ate you for breakfast. Apple would have to skullf**k a small, disabled child onstage during their next keynote to even _think_ of falling behind enough for you to catch up to relevancy.

    Microsoft - As long as I can virtualize your OS, take a snapshot and rollback when your OS takes a dive and run it all on a machine that, you know, _works_ I won't buy another piece of hardware branded by you. Ever.

    And as another poster mentioned, "While supplies last." Really? Wow, even with Steve "Developers Developers Developers" Ballmer gone, you _still_ have a great sense of humor.

  • by imag0 (605684) on Monday June 23, 2014 @06:23PM (#47301073) Homepage

    Here recently I run by the store on the way home to pick up some milk. Was in a rush and left my Surface Pro on the front seat, in plain view.

    When I came out, I discovered someone had broken into my car and left three more Surface Pro's :(

  • by ArcadeMan (2766669) on Monday June 23, 2014 @06:37PM (#47301169)

    Microsoft wants Apple users to trade their laptops for Microsoft tablets. How thick are they?

    Next up: Microsoft wants you to trade your Playstation 4 in for an Xbox One and only offers you a 200$ rebate for for it, too.

  • I don't even like Apple and I wouldn't trade a macbook for a surface pro. Hell, I'd be hard pressed to trade my first gen Nexus 7 for a surface pro.
  • by Groo Wanderer (180806) <charlie&semiaccurate,com> on Monday June 23, 2014 @07:13PM (#47301441) Homepage

    Gosh, why not? I can see someone looking at their MBA saying, "It works perfectly, has a great OS, awesome battery life, and does everything I could ask for and does it fast. I need to dump this for a barely functional device with an actively antagonistic OS sold by a company unable to secure a wet paper bag or make software that works acceptably. All this for far less battery life and far more money. I wish I had 2 MBAs to trade in!",

    Back to the real world....

    Did I mention that the day after the S3's release I was at a press event on a bus full of journalists. Anand has his S3 and in less than 24 hours it broke. The entire bus full of tech journos all concluded it was better that way.

    That said, some people do like it. Microsoft traded in an absolute monopoly lock on the desktop to cater to 10% of their base. Clever that MS management, clever.

                                    -Charlie

  • by jpellino (202698) on Monday June 23, 2014 @07:20PM (#47301517)
    I stand outside the MS store with a sign: "I'll pay $660 for the first working 2012 or later MBA 13 4/256" They get their cash, I get a very nice MBA for a song, and if the Surface3 is all that they'll still head into the store and buy it. MS store managers can't legally use a taser, right?
  • I currently have a Surface Pro2 with Ubuntu running. It is my first non-Apple computer in more than 10 years. Which I bought reluctantly when my previous MacBook died and did not like any of the current out-dated models.

    For the most part, everything in Ubuntu runs great on the Surface Pro2, except Wi-Fi which is flaky due to sucky proprietary Marvell drivers.

    In any case, it is now my primary work computer, and I am very happy with it, although I do really like the newer Surface Pro3 with larger screen and

  • You would need to give me an equivalent tables plus at least 100 dollar so I can rebuy apps.

  • The non-RT surface was never a tablet competitor.
    Virtually all the software people run on x86 is primarily designed for desktop use, and the gap between it and tablet universe's UI and software base progress is widening, not shrinking.

    Apple killed them for two reasons - Apple understood the fundamental difference between how consumers use tablets and computers and catered to each market appropriately (rather than a half-assed worst-of-both-worlds one-size-fits-all attempt at both)... and (with the relativel

  • by Snufu (1049644) on Monday June 23, 2014 @08:36PM (#47302161)

    Think of it as trading your new hope for a phantom menace.

  • by Macman408 (1308925) on Monday June 23, 2014 @08:38PM (#47302173)

    ...Ford is offering a rebate on a new Fiesta (with power locks and windows!) for anybody willing to trade in their Tesla Model S.

  • by jpellino (202698) on Monday June 23, 2014 @08:54PM (#47302275)
    Apple commercials show people doing actual useful things with their gear. MS commercials show people magically dancing through time and space with their gear.
    • by Darinbob (1142669)

      From what I can tell from the commercials, Surface users repeatedly take the keyboard off and put it back on in order to make cool snapping sounds.

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