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Microsoft Businesses Cloud Data Storage

OneDrive Is Microsoft's Rebranded Name For SkyDrive 197

Posted by Unknown Lamer
from the sesame-street-suing-over-use-of-one dept.
SmartAboutThings writes with news that Microsoft finally figured out what to rename SkyDrive, after losing rights to the trademark last year. From the article: "Microsoft has just announced that SkyDrive, their cloud storage service, will be renamed to OneDrive very soon. This follows the news of trademark infringement case filed by British Sky Broadcasting Group (BSkyB) last year over SkyDrive branding. Microsoft had initially hinted at fighting BSkyB's claims over SkyDrive branding, but then decided to step back and rebrand their cloud offering. The Redmond giant has registered and has also posted a promotional video on YouTube announcing the upcoming change."
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OneDrive Is Microsoft's Rebranded Name For SkyDrive

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  • Ubuntu One (Score:4, Insightful)

    by Anonymous Coward on Tuesday January 28, 2014 @01:24AM (#46088465)

    So now they will duke it out with Ubuntu?

  • by Anonymous Coward on Tuesday January 28, 2014 @01:49AM (#46088587)

    A better name for SkyDrive would be SpyDrive.

  • Wow, how original (Score:2, Insightful)

    by Anonymous Coward on Tuesday January 28, 2014 @02:36AM (#46088771)

    With all the billions they spend on everything else, they could have at least spent money on a design team to steal the logo and font style from a someplace other than their cloud competition, OwnCloud. This open source project has been around a while and hasn't really done much other branding, but somehow Microsoft decided it would just change the color and go with it. I can just hear Ballmer cheering on the team about how wonderful their marketing department is, yeeeeehaw!

  • by Opportunist (166417) on Tuesday January 28, 2014 @03:30AM (#46088951)

    There are certain languages that aren't so well suited to certain brands. Not so much because they don't fit but because they don't "sound" nice to an ear that doesn't understand the language. Let's be honest, French sounds as if the product cannot be PG-13, Finnish a bit like it was branded after some Islamist terrorist, German like the product could single-handedly start a hostile takeover of your company, Italian like it's telling you to go to hell in a very nice way and Hungarian like doing so in a less nice way.

    Plus, not knowing the language really well can lead to certain ... let's say misunderstandings. Remember the Mitsubishi Montero? Well, you only can if you're living in a Spanish speaking country or the US. Almost everywhere else it was called the Mitsubishi Pajero []. Take a wild guess why it was renamed. If your Spanish isn't good enough for a guess, read the Wikipedia page...

  • Re:Awful (Score:2, Insightful)

    by Opportunist (166417) on Tuesday January 28, 2014 @03:40AM (#46088983)

    So it fits perfectly into the MS naming scheme, you say?

After Goliath's defeat, giants ceased to command respect. - Freeman Dyson