Anki Is Not a Toy Company; Has iRobot, Others In Its Sights

waderoush writes "Anki gained instant fame as the robot-car company that launched at Apple's WWDC in June. Its iPhone-controlled racing game hit Apple stores in October, and the company is hoping it will be a holiday hit. But while Anki Drive offers offers a novel physical/virtual entertainment experience for kids and their gadget-loving parents, being a toy company 'is not our vision,' says co-founder and CEO Boris Sofman in this combined company profile and product review from Xconomy. Anki Drive is planned as the first in a series of new consumer-robotics products that are intensively AI-driven, as compared to the mechanically sophisticated but relatively instinctual or behavioral robots exemplified by iRobot's Roomba (which is probably the most successful consumer robot to date). The common characteristics of Anki's coming products, in Sofman's mind: 'Relatively simple and elegant hardware; incredibly complicated software; and Web and wireless connectivity to be able to continually expand the experience over time.'"