Lenovo Want Ashton Kutcher As More Than Just a Pretty Face

Nerval's Lobster writes "It's not clear whether managers at Lenovo were too starstruck to say 'no,' or whether the once-respected PC maker is having so much trouble hiring technical help it genuinely intends to allow lowbrow-sitcom staple Ashton Kutcher serve as both celebrity spokesman and full-on product engineer. Lenovo announced that it had hired Kutcher as a product engineer who will 'work with the company's engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.' Kutcher – former Calvin Klein underwear model, star of such quality entertainment as That '70s Show, Punk'd, current star of Two-and-a-Half Men and, most recently, portrayer of Steve Jobs in the biopic Jobs – has a successful track record of investing in tech companies, Lenovo's announcement said as partial explanation for the arrangement. Kutcher also studied biomechanical engineering as an undergraduate at the University of Iowa, which USA Today and other news outlets used to help bolster the idea that the star of Dude, Where's My Car? could function effectively as part of an engineering product-development team. Kutcher did list his planned major at the university as biomechanical engineering when he enrolled in 1996, but he dropped out during the 1997-98 school year. He did found A-Grade Investments, which has been involved in or funded tech companies including Spotify, Path, Airbnb and Uber, according to Lenovo."

Hey, Apple did alright with Jobs

[ackthpt]

Who's to say someone who knows nothing about the industry doesn't have some useful input on Customer Experience?

Oh, sorry. Were we to also look down our be-spectacled noses at lowbrow actors?

Ashton, unlock the bootloader

[martiniturbide]

Ashton, please don't forget the unlock the bootlader of Lenovo Android Products.
http://martin.iturbide.com/2013/07/why-you-have-to-stay-away-of-locked.html [iturbide.com]

I'm sure Ashton gets it, because Lenovo's QA team told me they can't do it.

Good For Him

[organgtool]

I'm not a fan of his movies nor do I subscribe to his fanboyism of Apple, but Ashton Kutcher follows technology more than any movie/tv star that I know of. I'm definitely curious to see how he pans out in this position.