An anonymous reader writes "While everyone was glued to the Xbox One announcement, Nvidia GeForce GTX 780 launch, and Intel's pre-Haswell frenzy, it seems that AMD's launch was overlooked. On Wednesday, AMD launched its latest line of mobile APUs, codenamed Temash, Kabini, and Richland. Temash is targeted towards smaller touchscreen-based devices such as tablets and the various Windows 8 hybrid devices, and comes in dual-core A4 and A6 flavors. Kabini chips are intended for the low-end notebook market, and come in quad-core A4 and A6 models along with a dual-core E2. Richland includes quad-core A8 and A10 models, and is meant for higher-end notebooks — MSI is already on-board for the A10-5750M in their GX series of gaming notebooks. All three new APUs feature AMD HD 8000-series graphics. Tom's Hardware got a prototype notebook featuring the new quad-core A4-5000 with Radeon HD 8300 graphics, and benchmarked it versus a Pentium B960-based Acer Aspire V3 and a Core-i3-based HP Pavillion Sleekbook 15. While Kabini proves more efficient, and features more powerful graphics than the Pentium, it comes up short in CPU-heavy tasks. What's more, the Core-i3 matches the A4-5000 in power efficiency while its HD 4000 graphics completely outpace the APU."