Lenovo To Drop Iomega Brand On Joint EMC Products 58
FrankPoole writes "The Iomega brand name will soon be officially laid to rest. Lenovo and EMC, which jointly own the storage company, will replace the Iomega name on all NAS products with 'LenovoEMC.' Lenovo and EMC entered into a joint venture last year, with Lenovo buying partial ownership of Iomega. But because the company name is associated with cheap, consumer storage and ZIP drives, Lenovo is giving Iomega the boot."
Today I learned Iomega (Score:5, Insightful)
still existed as a name.
Re:Today I learned Iomega (Score:4, Insightful)
I didn't know Lenovo owned them. This reminds me a bit of the Cisco+Linksys pairing. Putting a respectable name on a budget line of products doesn't seem to help, it just makes you less sure of anything with the respectable name.