Iron Man 3 To Debut As a 4DX Film In Japan

adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."

Not for me ...

[gstoddart]

4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen

I already get headaches from 3D films, so I don't watch them.

Smells, strobe lights, fog, and moving seats? No thanks.

There's only a few movies I'll see in a movie theater each year (with Iron Man 3 being one of the planned ones), but for the most part I'd rather watch it at home on my own setup, which lets me enjoy the movie more and be able to eat/drink what I like and pause it to hit the head.

My home theater and my lazy-boy sofa are fine for me for most movies.

Re:better idea

[slashmydots]

I noticed the low price of food in general let alone "theater pricing" on stuff like popcorn at other theaters. Then one of my friends who works at Screen Vision (Marcus-related advertising firm selling ads for before movies) said they pay sooooo much more to show ads in that theater because their people come and do counts for 5, 10, 15 minutes out from start time, etc and sell ads based on average number of people seated. It's A LOT because of the food orders. Like 10x higher. So 10x the ad revenue so cheaper food since more money can be made on advertising than food profits.