Nerval's Lobster writes "The Apache Hadoop open-source framework specializes in running data applications on large hardware clusters, making it a particular favorite among firms such as Facebook and IBM with a lot of backend infrastructure (and a whole ton of data) to manage. So it'd be hard to blame Intel for jumping into this particular arena. The chipmaker has produced its own distribution for Apache Hadoop, apparently built 'from the silicon up' to efficiently access and crunch massive datasets. The distribution takes advantage of Intel's work in hardware, backed by the Intel Advanced Encryption Standard (AES) Instructions (Intel AES-NI) in the Intel Xeon processor. Intel also claims that a specialized Hadoop distribution riding on its hardware can analyze data at superior speeds—namely, one terabyte of data can be processed in seven minutes, versus hours for some other systems. The company faces a lot of competition in an arena crowded with other Hadoop players, but that won't stop it from trying to throw its muscle around."