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Microsoft Hardware

Microsoft-Built Smartphone Could Irritate Hardware Partners, Harm Nokia 100

Posted by samzenpus
from the upsetting-the-balance dept.
Nerval's Lobster writes "Rumors have circulated for weeks that Microsoft intends to release a smartphone of its own design and manufacture, embracing the strategy that drove Apple's iPhone to such enormous success over the past few years. While releasing a branded smartphone offers several potential benefits—look at the revenue and brand recognition Apple's earned as a result of the iPhone—such a strategy also carries significant risks for Microsoft. First, it could alienate smartphone partners such as Nokia, which would find itself competing against a high-end device backed by Microsoft's sizable marketing dollars. (Given the Finnish phone-maker's already perilous situation, that could prove ruinous.) But a branded smartphone could also convince hardware manufacturers that Microsoft really is 'all in' on building its own devices, which could lead to all sorts of drama."
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Microsoft-Built Smartphone Could Irritate Hardware Partners, Harm Nokia

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  • by Kenja (541830) on Monday November 05, 2012 @07:58PM (#41888177)
    Difference is that Android phones can actually differentiate themselves. Microsoft phones have very little latitude in hardware design, so there is next to no difference between phone A and phone B. So an Android phone Google is not going to be much like a Samsung Galaxy Note III, but a Microsoft phone will be a lot like a Nokia.
  • by nurb432 (527695) on Monday November 05, 2012 @08:09PM (#41888293) Homepage Journal

    No, it looks quite certain... to fail.

  • by tuppe666 (904118) on Monday November 05, 2012 @08:11PM (#41888309)

    Microsoft have already walked away from Nokia, and threw them under the bus with Windows 8, they are making no pretence that Nokia are old news, and if anything are flirtying with HTC. The fact that they will abandon both [I don't think Samsung will lose any sleep] is sadly predictable. LG is profitable again after dumping windows and moving to Android exclusively, maybe they learnt something :).

    What is terrifying is Nokia ignoring the original stupidity of choosing windows...exclusively seem to have no back up plan, and are acting like they have no option. They have cut too many people, and moved manufacturing to china, and seem to be moving into the Patent trolling with Microsoft...but nothing else.

    Looks like Android is going to grab even more market share before this sorry tale is over.

  • by tuppe666 (904118) on Monday November 05, 2012 @08:22PM (#41888381)

    While it may be a net loss for Nokia (they have no one but themselves to blame), it will be good for consumers. Consumers need a third ecosystem, especially since WebOS is dead and BB10 looks uncertain. From what I have read, it seems like Microsoft might try out Chinese market first before launching in USA

    That is the bingo word of the month "Ecosystem"; Windows do not have an ecosystem, and customers do not need one. They need compatibility and standards so their devices work with each other, but not an ecosystem. Ecosystem is just a bullshit word introduced by Microsoft shills because of the massive failure of Microsoft mobile, and are trying to utilise their desktop monopoly where it is of no value.

    Oh and FYI Windows Phone still is fifth https://www.idc.com/getdoc.jsp?containerId=prUS23771812 [idc.com] behind Symbian and RIM. With no indication that the market wants of desires a player outside iOS and Android. The sad fact is Microsoft is a failure in Chinese market, as well as everywhere else. The figures are in Nokia's quarterly reports, but an overall market share of 2% says it all.

  • by tuppe666 (904118) on Monday November 05, 2012 @08:31PM (#41888455)

    Was/is to make good products. So microsoft is going to do a 180 now?

    No its really not. Apples [during Jobs] greatest success comes from getting users to spent money on high margin electronics; by being seen as first to market; with a compelling product, and marketing the hell out of it. Following apple into a mature market with a me too product is well the what Apple [post jobs] did with the iPad mini, only Microsoft doesn't have the same set of devoted followers, and those it neglected in the pursuit of being an electronics company.

  • Hard rice (Score:5, Insightful)

    by mspohr (589790) on Monday November 05, 2012 @08:47PM (#41888615)

    Interesting comment from Taiwan maker Acer about Microsoft's going into hardware competition:
    http://news.cnet.com/8301-10805_3-57545024-75/acer-warns-microsoft-that-hardware-is-like-hard-rice/ [cnet.com]

    I like the phrase they used: "like eating hard rice"

    Clearly, the hardware manufacturers who have been subservient to Microsoft are looking at a new reality and will have to decide what to support.
    This may give them the motivation to move to Android for phones and tablets and ignore Microsoft's offerings.

  • by SerpentMage (13390) <ChristianHGross&yahoo,ca> on Monday November 05, 2012 @09:13PM (#41888867)

    This is not even a joke. Have you seen the new (cough) clone (cough) from HTC. If I were Nokia I would be furious. And there is Microsof thinking, "oh gee lets help HTC because Nokia is effing this up." No Nokia is not effing this up! Nokia is building kick ass phones. It is Microsoft that is screwing things up. The upgrade path from Windows Phone 7 and Windows 8 was pure and unadulterated Microsoft eff up! When I heard about this I thought, "wow and we thought Android vendors had a sucky upgrade path."

  • by thammoud (193905) on Monday November 05, 2012 @09:24PM (#41888969)

    There was no phone that even came close to the capabilities of the iPhone. Having said that, I am moving over to Android as Apple is losing its innovation edge. I really dislike the closed eco system. Works for a lot of people but not for me. Not anymore.

  • by davester666 (731373) on Tuesday November 06, 2012 @12:19AM (#41890225) Journal

    that virtually nobody bought because it was years late to the party.

    Hmm, are there any parallels to the current situation?

  • Re:Seriously? (Score:4, Insightful)

    by Rogerborg (306625) on Tuesday November 06, 2012 @05:55AM (#41891581) Homepage
    3-digit UID speaks the truth. Microsoft doesn't have "partners", they have marks, victims and rivals. If they put their arm round your back, its only because they have a knife in it.

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