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Data Storage The Almighty Buck Hardware

Higher Hard Drive Prices Are the New Normal 268

Posted by Soulskill
from the sorry-about-your-luck dept.
An anonymous reader tips an article looking at the state of HDD pricing now that the market has had time to recover from the flooding in Thailand and a round of consolidation among manufacturers. Prices have certainly declined from the high they reached during the flooding, but they've stabilized a bit higher than they were beforehand. Quoting: "Are things going to change any time soon? We doubt it. WD and Seagate both reported record profits this past quarter. In Q1 2011, Western Digital reported net profit of $146M against sales of $2.3B while Seagate recorded $2.7B in revenue and $93 million in net income. That’s a net profit margin of 6% and 3%, respectively. For this past quarter, Western Digital reported sales of $3B (thanks in part to its acquisition of Hitachi) and a net income of $483 million, while Seagate hit $4.4B in revenue and $1.1B in profits. Net margin was 16% and 37% respectively. With profit margins like this, the hard drive manufacturers are going to be loath to cut prices. After years of barely making profits, the Thailand floods are the best excuse ever to drive record income for a few quarters. All of this means that while we expect prices to gradually decline, holding off on a necessary purchase doesn’t make much sense."
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Higher Hard Drive Prices Are the New Normal

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  • by Fallingcow (213461) on Friday May 25, 2012 @01:22PM (#40110441) Homepage

    This really is Economics 101. The maximum profit margin comes at the point where the supply curve and the demand curve meet. Raising prices above that point results in fewer sales and therefore less profit. Companies won't stop following this rule just because they have an "excuse" for raising prices. Partly because they didn't need an excuse in the first place, but mostly because they still have to compete with other companies.

    Maybe you should have stuck around for Economics 102.

  • Re:Really? (Score:2, Funny)

    by Anonymous Coward on Friday May 25, 2012 @01:23PM (#40110453)

    But ... but ... Free Market(tm)!!1

APL is a write-only language. I can write programs in APL, but I can't read any of them. -- Roy Keir

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