Cool-Factor Predicted To Spur Energy Conservation

An anonymous reader writes "Panelists at a recent technology expo argued about how to motivate people to conserve energy, dragging out all the usual suspects, from financial incentives to emotion appeals to 'save the planet.' However, one panelist trumped the status quo by noting that adding the 'cool factor' could make energy conservation fun via apps on smartphones and tablets. By making energy conservation as fun as a video game, the fickle on-again, off-again of human nature might just be overcome."