Apple Now World's Largest Semiconductor Buyer 92
Lucas123 writes "Apple has leaped two spots to become the world's largest consumer of semiconductor technology, including NAND flash, NOR flash and microprocessors. Apple spent $17.5 billion on semiconductors in 2010, an increase of 79.6% over 2009. Sixty-one percent of Apple's semiconductor budget in 2010 was spent on wireless products such as the iPhone and iPad, while second place HP spent 82% of its semiconductor budget on computer products like desktops, notebooks and servers."
Re:surprising (Score:3, Funny)
Can you link me to the one with subtracts?
Never has consumer savviness sounded so stupid... (Score:3, Funny)
Apple strength in hardware sales lies in its device and media ecosystemâ"every Apple product is connected through iTunes/iOS and is synergetic with all other Apple products.
As a result, committed users of the Apple ecosystem derive more value from each additional Apple device they buy, and users have little interest in leaving the Apple realm.
In other words, through a common ecosystem, Apple leverages each device to sell other devices. Rising device sales to consumers then leads to increased semiconductor purchasing by Apple.
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A buyer that once purchased a Hewlett-Packard PC would just as likely purchase a Dell PC next if the price was better, given that there is little or no value in purchasing another Hewlett-Packard.
Stupid PC buyers... buying according to their needs and monetary abilities. Why can't they learn that it is much better to be "committed".
Also, HP (and Samsung) buys almost as much semiconductors as Apple (even without all those pricey touchscreens) - but it sucks ass.
While Apple rocks.