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Businesses Open Source The Almighty Buck Hardware

13 Open Source Hardware Companies Make $1+ Million 149

kkleiner writes "Selling products whose design anyone can access, edit, or use on their own is pretty crazy. It's also good business. At the annual hacker conference Foo Camp East this year, Phillip Torrone and Limor Fried from Adafruit Industries gave a rapid fire five-minute presentation on thirteen companies with million+ dollar revenues from open source hardware. The thirteen add up to $50 million this year. While this business model is counter-intuitive for those accustomed to our current patent- and copyright-encrusted system, Torrone and Fried estimate that the industry will reach a billion dollars by 2015."
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13 Open Source Hardware Companies Make $1+ Million

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  • by timmarhy ( 659436 ) on Monday May 10, 2010 @10:07PM (#32164724)
    on paper open source hardware should be awesome, however it pretty much universally sucks. they always focus on the open sourceness of it, and forget it's a product meant to fill a need. they also can't use any patented technology, meaning they usally have to go for tech with the sophistication of gadgets built in soviet russia during the cold war.
  • by Lunix Nutcase ( 1092239 ) on Monday May 10, 2010 @10:09PM (#32164736)

    That's great and all but how much profit are they making on that $50 million in revenue?

  • by clarkkent09 ( 1104833 ) * on Monday May 10, 2010 @10:09PM (#32164740)
    By making your hardware more accessible, you are increasing your product's value for your users.

    Sure you do (especially for Bill_the_Engineer, not so much for Bill_the_Average_person_clueless_about_technology) but the question is will you bring more return in for your investors than with closed hardware. More to the point, can you convince your investors to pony up for R&D up front, while knowing that as soon as your product is out, $LARGE_CORP can copy it and sell it for less because it doesn't have to recoup the R&D costs like you do?
  • Revenue vs. Profit (Score:2, Insightful)

    by MikeDataLink ( 536925 ) on Monday May 10, 2010 @10:10PM (#32164742) Homepage Journal
    Doing a million dollars in REVENUE is simple. Just about any company can bring in a million dollars in revenue.

    The question is, can they pay their people, their suppliers, their advertisers, etc and then MAKE A PROFIT from that revenue? That's the hard part for ANY business.
  • by alen ( 225700 ) on Monday May 10, 2010 @10:14PM (#32164776)

    RAM, blu-ray, LTO backup tapes, WiFi and others

    in all cases many companies come together, pool their patents to create a standard and share the profits since every product sold puts money into the industry pool to be doled out to its members. The model even predates Linux, since that's how VCR's were sold. the profits go back into research that is pooled into another patent pool for the next generation product.

  • Re:Open Source (Score:3, Insightful)

    by JackieBrown ( 987087 ) on Monday May 10, 2010 @10:29PM (#32164890)

    AMD made $5.4 billion last year and Intel made around $35 billion. Each of these companies make more revenue in an hour than the yearly revenue of any of these companies.

    They also make more than most proprietary software/hardware companies.

  • by braeldiil ( 1349569 ) on Monday May 10, 2010 @10:47PM (#32164994)
    To be perfectly clear, that model predates electricity, since that's how sewing machines were first sold (1856). Honestly, these aren't new issues. Patent thickets have been around almost as long as patents, as have the solutions.
  • by istartedi ( 132515 ) on Monday May 10, 2010 @10:59PM (#32165076) Journal

    Not counterintutive for anybody who is, well... a little bit older. There. Said it. Now that that's out of the way, let us hearken to the days when TV sets had SCHEMATIC DIAGRAMS printed on the inside of the box. This was so that guys called "repair men" could actually fix these "valuable devices". Furthermore, while most consumers couldn't tell heads or tails from the schematics, they could at least unplug the tubes and take them to the drugstore and test them, to see if it was as simple as a worn-out tube.

    No, I'm not that old. I was a little kid when all this was still going on, and even then it was fading fast. Still though, I have vivid memories of it all. It made quite an early impression on my budding geek mind.

    If computer hardware gets back to that, it would be a welcome regression to the mean. Throughout most of history, you could generally understand most of the components in a device, or at least understand the relationships between the black boxes well enough to make repairs.

    Anyway, the companies that made these "open source" devices throughout history did just fine. They prospered because most people don't have time to understand a schematic or source and integrate all the parts themselves. They'd rather pay somebody else to do that.

  • by Anonymous Coward on Monday May 10, 2010 @11:00PM (#32165084)
    Sorry, that's a little pathetic.
  • by Your.Master ( 1088569 ) on Monday May 10, 2010 @11:29PM (#32165228)

    Here's the problem: timmarhy is clearly partaking in some anti-open-source trolling in other posts in this article. But! That particular post by timmarhy raise a very valid point, in an asinine manner. This post by Lunix Nutcase raises the same point, in a cogent manner. It's still a good point!

    Kind of like how even if Hitler says 2 + 2 = 4, that doesn't mean we have to find a different solution to 2 + 2. Sometimes, even the "bad guys" can be correct.

    And the post rating he did? Responded to a clear and uninformed anti-MS troll. Look at what he quoted, for Christ's sake!

  • $$$ and Sense (Score:3, Insightful)

    by cosm ( 1072588 ) <thecosm3NO@SPAMgmail.com> on Monday May 10, 2010 @11:37PM (#32165264)
    And hundreds of companies make much more off the fruits of OSS 'labor'.
  • by John Pfeiffer ( 454131 ) on Monday May 10, 2010 @11:56PM (#32165408) Homepage

    ...what in the HELL is with these comments? A lot of these people either seem to have their heads up their asses, or are just jerks.

    Sure, a million bucks isn't a lot of money in the grand scheme of things, and may not be huge by small business standards... But for fuck's sake people, we're talking about companies consisting of-- on average --just a couple of people. People JUST LIKE US. In fact, they ARE some of us! If YOU made a million dollars in a year, wouldn't it be a pretty big deal?

    With the world economy in the toilet and still goin' round an' round, tiny companies like these making decent money selling open source gadgets and whatnot IS a big deal.

    Yes, revenue isn't profit, as many have pointed out. But I'll bet you anything, these people are doing fine, which isn't exactly something we can all say, now is it? Sparkfun? Sure, they're not really tiny like the rest, they have facilities and staff and all that, but still... Wanna know how they're doing? They gave away $100,000 worth of free stuff a while back, and I'll bet everyone's still got their jobs and can afford to eat.

    These are people just like us, and they're pioneering the new way to design, manufacture, and sell electronics. Opensource hardware is even going to change the consumer side of the equation. Making people smarter about the things they buy, and making the consumer take up a more participatory role. It's another step in the democratization of technology.

    Here's hoping we bring up the next generation wanting to build and create more things than they buy off the shelf. And here's hoping my name will show up in a similar presentation in the not-too-distant future!

  • No kidding (Score:4, Insightful)

    by Sycraft-fu ( 314770 ) on Tuesday May 11, 2010 @12:31AM (#32165572)

    My parents do about $750,000, maybe more, in sales per year in their small business. However they still aren't making a profit. Their expenses are eating it all up. They aren't millionaires and will never become ones this way, despite having sales near a million a year. Business isn't cheap to do. Whatever you think a business should be getting in profits, you have to figure their revenues have to be at least double that, usually much more. For example GE has $154 BILLION in revenues, yet makes only $10 Billion in terms of income available to common.

    Doing a million in sales isn't hard. As I said, my parents near that and they have a small business that more or less sells just to a small tourist city in Canada. Making a million in profit, that's much harder.

  • by Anonymous Coward on Tuesday May 11, 2010 @12:46AM (#32165676)

    Back in the day companies gave away reference designs for their new components, and companies often simply added software to these reference designs to specialize their products. The Tandy Color Computer was a chip-for-chip reference design created by Motorola. The Colecovision was a chip-for-chip reference design from Texas Instruments. These reference designs were zero-cost, modifiable and distributable.

    How much different is a freely-distributable reference design schematic with open source DL? It isn't if you think of the chip as a circuit board in miniature and the OSS HDL as a code for a schematic. Of course, that users of the unprogrammed chips have to do the reference design themselves, rather than receiving it gratis from the manufacturers is beyond me...

    Oh yeah, I forgot: monetize what was once free or stockholders get angry.

  • by Jurily ( 900488 ) <jurily&gmail,com> on Tuesday May 11, 2010 @12:51AM (#32165700)

    Don't apply sound business techniques to the open source discussion.

    Doesn't matter, the open source model only shines when there's an extremely small barrier to entry. Not many users will build their own factory to patch a chip, I'd imagine.

  • Re:No kidding (Score:5, Insightful)

    by Jake73 ( 306340 ) on Tuesday May 11, 2010 @12:53AM (#32165712) Homepage

    For example GE has $154 BILLION in revenues, yet makes only $10 Billion in terms of income available to common.

    Well, yes. But lots and lots of employees at GE have very comfortable incomes. The company itself may only be making a particular margin, but when you consider the wealth of the employees, things change dramatically.

  • by Anonymous Coward on Tuesday May 11, 2010 @04:35AM (#32166662)

    Let me tell you about my experience with OSH ... I go download the plans, run to my local machine shop, machine the parts for my own CNC machine and cobble it together for half the price of the version I can 'buy'.

    Well, lucky you. Where I live, there are no local machine shops, so it would probably cost me more then to buy parts for CNC machine from original kit producer. Besides, competition from local machine shops will drive the prices of kits down (unless there are more customers like me then non-customers like you) until they break even: As we speak about them, popularity of those products and demand for them rises. Even though you escaped to pay the producer and did it yourself, your friends and acquaintances will see the machine at your place and it may strike them as A Good Thing to Have. The demand rises and potential customer base rises too, so it becomes cost-effective for original producer to optimize production of parts for higher volume. With higher volume, they will be able to eliminate competition from custom job machine shops.

  • by thijsh ( 910751 ) on Tuesday May 11, 2010 @06:57AM (#32167222) Journal
    You know exactly what this is about. Have you also seen the comments that 'revenue is not profit', such a negative Wall street attitude. The first thing I thought was: 'wow, so consumers now spend millions on open source hardware', it just means the market is there and is growing so it's a great thing... Figuring out how to make a good profit is well understood business practice and easily achievable if there is a demand so it's hardly the most interesting question...

    Cheers for the democratization of technology!
  • by johngineer ( 1647577 ) on Tuesday May 11, 2010 @11:38AM (#32169990)
    I'm sure they would have gone in to greater detail, given the opportunity. They had 5 minutes in which to present this talk, and it had to be wide-enough in scope to cover the whole industry while still remaining coherent. And yes this probably is, in some ways at least, the "new" old way of pre-war PopSci, but there is nothing wrong with that. Farming isn't a "new" idea either, but that doesn't mean it's not still a good one. Because really what it is about is empowering your consumers through education. /. is not the best place to get a cross-section of the customers who buy these products. Most of the folks on here have (or pretend to have) the knowledge required to build and design hardware themselves. However, many folks do not, but are still interested in doing just that. So, they see a company like Adafruit (for example), who sells something they'd like to buy and who also explains in great detail how and why it works. They have actually taken the time to educate the customer on their product and provide direct support if any problems occur. They provide a positive customer experience. This isn't for everybody, of course, but it has found a willing audience nonetheless.

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