1sockchuck writes "Are data center operators ready to abandon hot and cold aisles and submerge their servers? An Austin startup says its liquid cooling enclosure can cool high-density server installations for a fraction of the cost of air cooling in traditional data centers. Submersion cooling using mineral oil isn't new, dating back to the use of Fluorinert in the Cray 2. The new startup, Green Revolution Cooling, says its first installation will be at the Texas Advanced Computing Center (also home to the Ranger supercomputer). The company launched at SC09 along with a competing liquid cooling play, the Iceotope cooling bags."