482414 story 700 MHz Auction Begins Tomorrow 187 Posted by CmdrTaco on Wednesday January 23, 2008 @11:00AM from the ya'll-ready-for-this dept. necro81 writes "On Thursday, after much speculation and wrangling, the FCC will begin auctioning licenses to the coveted 700 MHz band that will be vacated by analog TV in 2009. The NY Times has a good summary of the players (AT&T, Sprint, Verizon, Google, et al.), how the auction will work, how Google has already scored an open networks victory, and what it could all mean for consumers. The auction will go on for several months, but you can keep tabs on the bids at this FCC site."