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Comments: 199 +-   AMD's Barcelona to Outpace Intel by 50% on Monday April 23 2007, @10:44AM

Posted by CmdrTaco on Monday April 23 2007, @10:44AM
from the harder-better-faster-stronger dept.
amd
hardware
Gr8Apes writes "AMD is upping the performance numbers for Barcelona by stating that "Barcelona will have a 50% advantage over Clovertown in floating point applications and 20% in integer performance 'over the competition's highest-performing quad-core processor at the same frequency'". AMD also claims that the new 3.0 GHz Opterons beat comparable Intel Xeon 5100 series processors in three server-specific benchmarks (SPECint_rate_2006, SPECint_rate2006, SPECompM2001) by up to 24%."
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  • by heinousjay (683506) on Monday April 23 2007, @10:48AM (#18841115) Journal
    I really hope this plays out. Not only do we benefit from better technology, but I get to read all the fanboy flamewars too!
  • by PhrostyMcByte (589271) <phrosty@gmail.com> on Monday April 23 2007, @10:48AM (#18841127) Homepage
    It would be a shame if after what, 4 or 5 years? of being in the lead, AMD loses focus and stops making fast CPUs.

    The last thing we need is for Intel to have no real competitors. Innovation would slow and prices would hike up.
    • It would be a shame if after what, 4 or 5 years? of being a strong competitor, AMD loses focus on what is relevant in the market and just keeps making faster, more power-hungry, CPUs.

      The last thing we need is for Intel to have no real competitors. Innovation would slow and prices would hike up.

  • by FooAtWFU (699187) on Monday April 23 2007, @10:49AM (#18841135) Homepage
    Wow! The underscore makes all the difference!
  • I just bought an Intel Core 2 Duo, and I love it. But I was beginning to worry that AMD's rocky quarter, lack-luster product line up, and soon to be cut backs, might lead to a less competitive playing field. But I'm excited to hear that AMD is still in this fight and will be upping the ante for my next PC purchase.

    -Rick
    • Re: (Score:3, Insightful)

      Historically, company come out with something 'unexpected and amazing' after a really disasterious quarter.
      I would be prudent.

  • has always bothered me.

    "Up to" is sugar-coated for "You can't expect any better than this" with a implicit translation of "It can get a whole lot worse".

    Ex: If CPU X get "up to" 100% more performance than CPU Y, but in all tests but one, actually has 1% of the performance, I'd rather have CPU Y.

    "Up to" means nothing to me, except as an advertisement for the competator; whichever has the least unpleasant average and worst case performance is the one I'm interested in.
    • "Up to" means nothing to me, except as an advertisement for the competator; whichever has the least unpleasant average and worst case performance is the one I'm interested in.

      And those numbers would be indicative of anything either. The problem with CPU benchmarks is that they have no real world application; Everyone has different needs. However, the marketing types for both the suppliers and consumers need numbers to push in front of each other, so they make up these things which those of us in the field understand have no real world meaning.

      It's a vicious circle, non?
      • Re: (Score:3, Insightful)

        Actually, benchmarks DO have some real-world meaning - but only for comparison.

        If your specific needs happen to be similar to the things benchmarks stress, then you can expect the results to be relevant. If your needs differ wildly from benchmark methods, then you can expect the results to be irrelevant - but most likely they will be equally irrelevant.

        Benchmark performance is, at the very least, a better indication of relative performance than clock speed of cache size.

        Fact is, few end users actually NEED
        • Not true. I have a top of the line computer from 3.5 years ago, and it cannot play high def trailers. Combine this with lots of flash video, video conferencing, etc. and you have various cpu needs that need to be met. It is hard for me to believe too, but flash and quicktime are pushing the needs of people's hardware.
  • When the fastest Barcelona is ~2.5GHz and Clovertown is 3.0GHz, comparisons at the same frequency are pointless. What matters in reality is performance at the same price or performance at the same power or highest available performance at any price.
    • Agree, caveat that performance-per-watt needs to be added in, at least in part because watts are money.

      C//
  • Correction (Score:4, Funny)

    by matt me (850665) on Monday April 23 2007, @10:57AM (#18841289)

    Barcelona will have a 50% advantage over Clovertown in floating point applications and 20% in integer performance.
    I think the figures for relative performance should be 1.500000000000000 and 1 respectively.
  • Chipset to cpu and cpu to cpu link with intel you have to use the chip set for one cpu to talk to another one.
    Also If amd where to copy intel and put 2 dies on the same cpu they will have a better link for them that will not eat up chipset to cpu bandwith.
    • This post is very confused.

      First of all you can't put two dies on the same cpu, or at least it would be a horribly bad idea. You can put 2 cpu's on a die. Now I thought AMD already did this but they could just package several chips together and I'm feeling too lazy to look it up.

      Anyway, yes for Intel chips they must communicate over the FSB. However, as I've recently been finding out they don't do that much communicating. For instance most cache state info is generated just by listening on the FSB. Th
  • by ushering05401 (1086795) on Monday April 23 2007, @11:02AM (#18841361)
    Over the past week we have heard about Intel's dominance and flashy new products, AMD's disastrous quarter, and now AMD's supposedly dominant new offering.

    I read tech news daily and am getting sick of the media wars... It is no wonder casual users get fatigued trying to keep up. Casual opinions depend on which day (or week or month) a person chooses to research product offerings. It is no wonder I am always hitting a brick wall when trying to get my users to educate themselves so they can get more out of their tech. They don't know what to make of all the posturing.

    This is not a function of the tech world developing *that* quickly. It is a result of the major players trying to out-strategize each other. I don't want to see anymore benchmarks (or hear about anymore promised software) until I am standing in front of a demo machine that is running the tech.

    Guess I woke up on the wrong side of the bed.

    Regards.
    • Re: (Score:2, Informative)

      Well, blame Intel. ;)

      Seriously though, Intel's got the performance lead for now, but AMD's got the better tech and their release schedule "lags" Intel's a little. So Intel got the "jump" on AMD release cycle wise, and now you've got the situation where Intel has a brand spanking new product out that beats AMD's old offering by about 10-20%, at best at stock speeds.

      I personally am waiting for AMD's release and benchmarks before making a final decision, but the fact that I'm doing so already says which way I'
    • Re: (Score:3, Insightful)

      FWIW, it seems to be AMD doing all the posturing.
      Intel seems to have taken a "no response" approach to media claims, instead producing product and letting guys like toms hardware do their thing. This isn't to say they don't advertise, but they don't take out full page NYT (or was it washington post?) ads chest pounding like AMD does.

      -nB
      • by codemachine (245871) on Monday April 23 2007, @03:17PM (#18844751)
        I think this has more to do with the fact that "Intel Inside" and such have been ingrained in people from Intel's past advertising. The general public is much more likely to have heard of Intel than AMD, which means AMD has a much greater need to get their name out there than Intel.
  • Awesome! (Score:5, Funny)

    by xerent_sweden (1010825) on Monday April 23 2007, @11:10AM (#18841465)
    I can't wait to run Microsoft Word on these babies!
    • Heh. (Score:5, Interesting)

      by Skadet (528657) on Monday April 23 2007, @11:23AM (#18841627) Homepage
      Indeed. I work in a law office as a graphic designer/web designer/video editor. That's what I do all day (when I'm not reading slashdot).

      2 of our attorneys just got quad-core Mac Pros with Studio displays. For writing documents on. Maybe the occasional slide show. I'm stuck on this 3-year-old Dell with dual CRT monitors. Old ones.

      Sorry, just had to bitch a little. Your comment is more real-world than you may have realized.
      • 2 of our attorneys just got quad-core Mac Pros with Studio displays. For writing documents on.
        They probably also got Ferraris. To commute to work in.
        • Re: (Score:3, Insightful)

          [...] Learn how to sell and start earning what your [sic] worth.

          I hate selling. I'm damn good at it, but I hate it. To quote Zoidberg:

          It's all so complicated with the flowers and the romance and the lies upon lies!

          Selling's about kissing ass and pushing off whatever it is you're selling on whoever has a wallet, no matter what their needs. Ok, at the retail level maybe not so much. But any sales job that pays close to 6 figures, yep.

          Yeah, I'll pass. And I'll be doing what I want when I leave work at 4:3

        • I think the bitch was more that the budget was being used in such a way that it was not doing any good for anyone. Partner X & Y don't need five grand machines to write up their depositions on. Instead a better use of the budget would have been to buy them some nice three grand machines and spend the other 4 grand on an upgrade for someone who's work relies more on the amount of computing power they have than those attorneys.

          But of course you just wanted to troll. I wonder how much you have invested
    • I think you are the first person in the world to ever use that sentence.
  • I think one of the major reasons why AMD did so poorly last quarter was its silly marketing campaign. Towering signs on billboards and large airport ads tout AMD as "smarter choice", since it uses less power.

    Marketing a chip as using less power is the same as having Toyota make an exclusive advertising campaign toward wheel-chair bound people: the group you're targeting has few people in it and they're going to research any product they buy. The server market is important, but when I buy my shiny new server, power consumption isn't my first consideration, nor is that the only thing AMD offers.

    With this announcement, I'm hoping AMD starts a new slogan touting, say speed. That's what I buy a processor for primarily. AMD's always been fast for the cost and it's high time they market themselves as being faster and better rather than being "as good as" Intel. My new pick for a marketing slogan? "Upgrade to AMD" AMD should position its chips to be slightly more expensive at every pricing tier, but in doing so, blow them away in performance. (In the present economy, businesses have money and will gladly spend more money on products they feel are superior. Ford spends more money on marketing than BMW (but which would you rather own?). AMD should be trying to make Intel look like Ford, rather than being the "Ford alternative".)

    AMD is marketing to a minor concern of a niche audience, while they ought to be using their superior performance (at a given price point) to sell hardware. Would you rather be a "power saver" or "upgrade to AMD".
    • by bockelboy (824282) on Monday April 23 2007, @11:46AM (#18841951)

      The server market is important, but when I buy my shiny new server, power consumption isn't my first consideration, nor is that the only thing AMD offers.

      That's nice - but when we look at purchasing $250k - $500k of servers, power consumption as an important factor.

      Back in the days when dual-cores were just beginning, this indeed was HUGE. Do you want 30% more Irwindales which would require 100 tons of cooling, or the AMD dual-cores which require 30 tons of cooling? The same is going to happen at the dual-core/quad-core boundary.

      As CPUs are cheaper and cheaper and A/C systems remain a constant cost, the people who spend large amounts of money are going to look more and more at power costs. They're probably aiming at business customers who don't buy *a* server, but buy a *hundred* servers.
    • by Chris Burke (6130) on Monday April 23 2007, @02:09PM (#18843875) Homepage
      Sorry, but performance/watt has become one of the major metrics by which CPUs are chosen, especially in business and double especially in business server rooms. Performance/watt is the new performance/$, because wattage tells you how much the hardware is going to cost on a continual basis for both the electricity to run it and for the necessary air conditioning. These costs dominate over the initial cost of the hardware, and are thus more important. Plus, if you have limited space you have a limited heat capacity, and higher perf/watt means you can get more perf in your server room.
      • Now if you are merely speaking of home use, but even there, I want power for less cost too.

        And I assume there's a strong correlation between power and noise. Most people's homes are quiet enough for a loud machine to really call attention to itself.

  • Fly me... (Score:5, Funny)

    by camperslo (704715) on Monday April 23 2007, @11:35AM (#18841807)
    I'll do you 50% faster and 20% harder than your date last week, and promise not to cost you more.

    But marry me soon baby, I need the money

    SSE4? Please, don't get distracted over little things like whether or not I can cook!
    • Re: (Score:3, Informative)

      SSE4? Please, don't get distracted over little things like whether or not I can cook!

      SSE4? I'm not buyin' either AMD or Intel until they're at least at SSE256. What's that? It'll take a while? That's OK, I don't have the monies to get them now anyway.
      <sarcasm/>

      For my type of workloads, straight SSE2 is still just fine. I'll take an improvement on that now instead of, say, waiting for the x86 world to match AltiVec instruction-per-instruction. But i would go for a wider ISA - give me 4x64bit registers
  • by Skapare (16644) on Monday April 23 2007, @12:07PM (#18842221) Homepage

    What's really relevant to me is the performance per dollar ... not just dollar of CPU cost, but also dollar of whole system cost (including software, if that goes above zero), and dollar of energy cost (including the cost of shoving waste energy out the back door in seasons I does me no good to keep it indoors).

  • It would be more relevant to know how does it perform real life tasks, eg kernel compilation time comparison...
  • by LWATCDR (28044) on Monday April 23 2007, @01:39PM (#18843443) Homepage Journal
    Really I find my current PC fast enough. What I want is lower power and heat for the entire system.
    Now if AMD can produce a cheap and silent system with good graphics performance I am all for it. Say something as fast as an X24400 and an Nividia 7600 GT all for about $300 then you have a winner. You will sell millions.
    A quad core system? I just don't need it yet.
    • by minginqunt (225413) on Monday April 23 2007, @10:53AM (#18841215) Homepage Journal
      Well, quite.

      But you know what they say about lies, damn lies, and benchmarketing.

      Or, if they don't say it, they ruddy well should.
    • by Chris Burke (6130) on Monday April 23 2007, @10:55AM (#18841257) Homepage
      Yeah, and notice that they say "at the same frequency", when Intel currently has a frequency advantage (not as big as P4, but then again Core 2 isn't an IPC dog like P4 was). Not that I expect any minor improvements Intel makes in the next 60 months to produce their own 50% leap in performance, this comparison still seems very suspect. As in pure marketing BS.

      However AMD doesn't need to attempt become relevent again. They are currently very relevent. Did Intel become irrelevent when they were behind AMD on performance? No. In the past, AMD did lose more by not having the performance crown, and one could certainly imagine the momentum they were gaining in the K7 days fading quickly if Intel had come out with a superior chip. But today, AMD has both the marketshare and the OEM support to be merely competitive performance-wise and still be relevent. So they lose out at the top speed grades. If they can continue to match up their products to Intel's at lower speed grades, and they will, then they will continue to be a good choice for many people, and will definitely still be relevent.

      • Obviously that was supposed to say "in the next 6 months", no "60". I'm betting Intel can produce at least a 50% speed improvement in 5 years. :P
      • by Gr8Apes (679165) on Monday April 23 2007, @11:22AM (#18841605)
        Note that AMD has 3GHz Opterons out now. The frequency advantage at the moment is slim to non-existant in shipped CPUs.

        In any case, what matters is what Barcelona will ship at, which has not yet been specified. In any case, if Barcelona lives up to AMD's stated expectations on performance, it will be a killer CPU. Your statement about Intel's potential improvement leaps are spot on, and fall into Inforworld's Tom Yager's statements about Intel which are essentially phrased as "Core 2 is Intel's last hurrah". Why? Because Intel is essentially running on 10 year old technology and is rushing to catch up, despite some of the nifty architectural things they did recently to speed up C2D (integrated L2 cache for example).

        I also believe that Intel is now following AMD's lead by leaving extra headroom for those that prefer to OC their CPUs and concentrating more on TDP and stability. I've noticed that Intel's chips since P4 are certainly more stable, while my rather severely OC'd AMD CPU occassionally (twice this year) shuts down, most likely due to heat or a RAM instability (since the shutdowns happen during low usage periods at night, I'll bet the 20% OC'd RAM is probably to blame).

        Basically, right now Intel owns the crown, but they own it while comparing to AMD's last gen CPUs which are 3+ years old.
        • Intel is also leaving a big gap for AMD to fill with the price of their quad core cpus. A grand? AMD should be able to compete with that. I just want a shuttle with four cores, and if AMD delivers with procs that are 'only' $500 that will be pretty significant.
        • by logicnazi (169418) <logicnazi.gmail@com> on Monday April 23 2007, @12:25PM (#18842459) Homepage
          Actually if Intel is running on 10 year old chip design technology (I presume this is primarily a remark about the FSB) then this suggests they have the potential to *radically* increase performance over AMD. If Intel's process advantages and chip design teams can actually gain a performance advantage while using 10 year old technology they can sit back and pick the low hanging fruit (changing to modern methods) and gain huge performance boosts while AMD has to do truly innovative things to gain any performance increases.

          Frankly this sounds more like fanboi talk than a serious analysis. If your goal is to diss Intel and give AMD props then saying they are using 10 year old technology makes sense. If you are actually trying to argue that AMD's future is much brighter than Intel's it's totally non-sensical. If Intel can gain huge performance benefits just copying stuff AMD is doing now while AMD has to make huge advances just to stay competitive I know who I would put my money on.
            • by Chris Burke (6130) on Monday April 23 2007, @05:55PM (#18846981) Homepage
              Intel can't copy AMD's advances. They'd have to license some tech to do so, and that's not very likely (I believe HTT for instance belongs to AMD).

              Actually Hypertransport is an open standard and anyone can implement it. AMD doesn't have the clout to force proprietary standards on the market, so their only hope to have a standard adopted is to make it open and royalty free.

              Which is why Intel will (probably) never implement it. They aren't interested in standards which they don't control. They already don't like the fact that AMD is cross-licensed for all x86 tech, which was part of the motivation for creating the entirely separate IA-64 ISA. When IA-64 failed and Intel was forced to implement x86-64, the only reason they used AMD's spec was because Microsoft said that they would only support one x86-64 ISA, and AMD got their first. Basically it took MS to out-monopoly Intel. So unless they are forced to use HT, they won't, and I can't see any way they could be forced. They may implement something similar -- they will have to in order to address multi-socket scalability -- but it will not be compatible.

              AMD would love for Intel to copy their tech. Every time they do, it makes AMD look like the leader and Intel the follower. You could practically hear the screams of orgasmic joy from AMD when Intel announced EMT64.
      • another thing, yeah they don't need to become relevant again, they are still. But, The "At the same frequency" has me a bit confused. since AMD has often had a higher performance per frequency, That's not news, however the "same frequency" did not = "same pricepoint" and a similar freqency product from AMD cost more than from intel. example a 2 Ghz Athlon XP (3000+) was more than a 2.0 GHz P4. while the similar pricepoint 2000+ ran at 1.66 Ghz... I'd like to see a price-point comparison...
    • Re: (Score:2, Insightful)

      Note that AMD's claim is to be faster "at the same clock". When the P4 was pushing clock speeds into oblivion, AMD stressed the point that clock speed is irrelevant -- what really counts is how fast the system runs your software. How you get there is quite beside the point. How odd that AMD is now using clock speed as a key indicator.

      Intel is already shipping 3GHz Clovertowns, and the article states that AMD has not released the Barcelona clock targets. It they ship substantially below 3GHz (2.4?), then
      • by egomaniac (105476) on Monday April 23 2007, @11:56AM (#18842099) Homepage
        Note that AMD's claim is to be faster "at the same clock". When the P4 was pushing clock speeds into oblivion, AMD stressed the point that clock speed is irrelevant -- what really counts is how fast the system runs your software. How you get there is quite beside the point. How odd that AMD is now using clock speed as a key indicator.

        Ummm... they're not. If they were using clock speed as a metric, they would be saying "Look! We're running at 3.5GHz and Intel is only running at 3GHz!" while completely ignoring the actual performance -- exactly what Intel did all those years. They are instead talking about performance-per-clock-cycle, which (according to this) means that a 2.66GHz AMD chip would be considerably faster than a 3GHz Intel chip. We can expect them to continue touting the overall performance rather than raw clock speed, since they look better from a performance standpoint and worse from a raw clock speed standpoint.

        How is that different than what they've been saying all along?
    • Barcelona will outpace Intel's "current-gen" chips by 50%, not the ones that are currently in production.
      Could you explain how current generation chips differ from those that are being produced and shipped today?
    • More like an attempt by AMD fanboys to make up for the past two negative articles on AMD by declaring that they will "Outpace Intel by 50%" in a Slashdot headline. Just to make themselves feel better about their choice of processor team to root for. Me? I go for whoever's best, and right now that's Intel.
    • "We already know AMD at 4-cores beats Intel."

      Who is "we" that already "know"s that? What 4-core AMD processor beats its Intel competition?
    • Re: (Score:3, Interesting)

      Well, I highly doubt that AMD's integrated memory controller's ability to hide the latency can scale any faster than Intel's cache tech. After all they basically control latency in the same manner, smartly guessing what memory the chip is going to need and making sure they keep the cache filled with that data. Of course the on board memory controller means that the latency starts at a lower place in the first place. Though it could be that the extra latency of going across the northbridge gets worse as c
Peers's Law: The solution to a problem changes the nature of the problem.