finfife writes to tell us that GE has announced an advancement in incandescent technology that promises to increase the efficiency of lightbulbs to put them on par with compact fluorescent lamps (CFL). "The new high efficiency incandescent (HEI(TM)) lamp, which incorporates innovative new materials being developed in partnership by GE's Lighting division, headquartered in Cleveland, Ohio, and GE's Global Research Center, headquartered in Niskayuna, NY, would replace traditional 40- to 100-Watt household incandescent light bulbs, the most popular lamp type used by consumers today. The new technology could be expanded to all other incandescent types as well. The target for these bulbs at initial production is to be nearly twice as efficient, at 30 lumens-per-Watt, as current incandescent bulbs. Ultimately the high efficiency lamp (HEI) technology is expected to be about four times as efficient as current incandescent bulbs and comparable to CFL bulbs. Adoption of new technology could lead to greenhouse gas emission reductions of up to 40 million tons of CO2 in the U.S. and up to 50 million tons in the EU if the entire installed base of traditional incandescent bulbs was replaced with HEI lamps."The California legislature may want to revisit the wording of their proposed ban on incandescents (AB 722). How about mandating a level of efficiency rather than assuming that innovation can't happen?"