Follow Slashdot stories on Twitter

 



Forgot your password?
typodupeerror
×
AMD Intel Hardware

AMD's "Frantic Price Cuts" May Pressure Intel 135

kog777 writes in with news of a Needham analyst report alerting their clients to a possible price war between AMD and Intel. Analyst Y. Edwin Mok notes that AMD has cut its prices three times in three weeks. He says that Dell has been playing off the two chipmakers against one another to drive costs down. He suggests that bargain-hunting clients avoid both AMD and Intel stock for now. As an aside, Mok notes that so far Vista is not causing a spike in demand for chips. This story hasn't been picked up very widely; other coverage is at Seeking Alpha.
This discussion has been archived. No new comments can be posted.

AMD's "Frantic Price Cuts" May Pressure Intel

Comments Filter:
  • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Thursday February 15, 2007 @12:09PM (#18024670) Homepage Journal
    ...is totally OT, but it's where he says that a seasonal dip is occurring in PC sales in spite of the release of Vista, which is not causing a rise. In other words, people are either not buying Vista, or are successfully (?) running it on their existing computers. I suspect it's more the former, since Vista is reputed to run slowly on even the latest equipment.
  • Fab prices (Score:3, Insightful)

    by modemboy ( 233342 ) on Thursday February 15, 2007 @12:16PM (#18024788)
    I wonder how much of the price cuts have to do with the fab costs. Intel has pretty much completely transitioned to 65nm fabs for their new chips, while AMD is still in the middle of the transition and just launched retail 65nm chips at the beginning of the year. Perhaps AMD is dropping their prices to get rid of all of their 90nm chips, and/or they are getting good deals from the 90nm fabs as they drop prices to compete with the 65nm fabs (I believe AMD outsources a lot of their fab work.)
  • Umm Yea... So... (Score:5, Insightful)

    by jellomizer ( 103300 ) * on Thursday February 15, 2007 @12:17PM (#18024794)
    Isn't that what competing companies supposed to do? This has been happening for a long time. During the 1990s AMD was selling their chips for cheaper prices then Intel. Then around the Early 2000s AMD finally got a good reputation and better then Intel's so Its prices went up (Increase in demand). Now with Intel Core Chips which perform very good and are relatively inexpensive Intel Chips are getting more demand. So in order to keeps AMDs line selling they will Lower the prices on their chips. Now Intel will choose wether the demand for their chips at there prices will still work with the market or they will need to lower the chip prices. Now a word of waning about Price Wars, The consumer usually wins at first then they they slowly get screwed as the war lingers. Lower Price Chips means less R&D and Less Good Improvements and More Quick Patches and Fixes. So quality will drop. I know people want to think of a perfect world where we get Top Quality Products at Discount Products, But in reality that is not the case, I am sorry but the $400 Dell Laptop is Lower Quality then the $2500 MacBook Pro. There may be a feature that is better but overall you are getting less.
  • by 99BottlesOfBeerInMyF ( 813746 ) on Thursday February 15, 2007 @12:19PM (#18024820)

    ...to see how many suppliers they can drive out of business before they drive themselves out of business.

    How would Dell drive people out of business by making two companies compete for their account? It is not like anyone will sell at under the cost for a prolonged time. Dell only has about 20% of the market. They are not vital to anyone's survival.

  • Price War (Score:5, Insightful)

    by moore.dustin ( 942289 ) on Thursday February 15, 2007 @12:23PM (#18024876) Homepage
    There has been a "possible price war" for the better part of a year with these two companies. AMD has cut prices [slashdot.org] a couple times now and Intel has responded similar moves and with new chip technology that proved to be a large, significant advancement. I am not sure what we are looking for to confirm a price war, but as far as I can tell, these companies have been going at it for some time now. With the industry changing every year it seems, it might be difficult to classify this as a price war. Is this simply strong competition in a large market that effects both business and individual consumers?

    For those looking for a "price war" you do not need a confirmation. It has been going on for over 7 years now. This [my-esm.com] article dated Feb 28, 2000 details price cuts by AMD in response to Intel cuts. Then, look who is still at it 6 years later - Price Wars Intensify as Intel Slashes Chip Prices [pcworld.com]. It is a seesaw game that, hopefully, will not end any time soon. The more they go at it, the more the consumer stands to gain.

    Now a related question... Do you think consumer demand or competition with each other is causing the rapid advancement in chip design and architecture.
  • by markhahn ( 122033 ) on Thursday February 15, 2007 @12:25PM (#18024900)
    the analyst industry is quite amazing - all you have to do is repackage common knowlege as something special and people will pay you for it!

    seriously - AMD and Intel are normally out-of-phase in product intros. it's been this way for many years, so we have to assume it's deliberate. Intel made a major improvement by souping up the Pentium-M line into Core2, and has gained a nice lead in some, even most, benchmarks. mainly due to some fairly narrow improvements that AMD hasn't yet answered, like 1-cycle throughput SIMD operations. AMD's current offerings are largely unchanged since the original Opteron intro (2003?), except for smallish tweaks like bigger caches, faster memory, doubled cores. AMD still does well for applications which are sensitive to memory bandwidth, for instance - part of the original technological jump of the K8.

    AMD is about to introduce their response to Core2, and it seems quite promising based on the hints AMD has provided. Intel's not in a position to respond immediately, since 45nm production is some way off, and it (Penryn) will apparently be just a shrink of the current Core2 design.

    in short, it's only sensible, sound business practice for AMD to drop the prices of their mature, high-yielding, partly-outsourced half-gen-old products. performance is still competitive with Intel's products - at a time when Intel's yields are probably not yet mature. in a way, this sets the stage for AMD to introduce its next-gen parts at a more comfortable margin.
  • by 99BottlesOfBeerInMyF ( 813746 ) on Thursday February 15, 2007 @12:28PM (#18024956)

    Isn't that what competing companies supposed to do?

    Yup.

    Now a word of waning about Price Wars, The consumer usually wins at first then they they slowly get screwed as the war lingers. Lower Price Chips means less R&D and Less Good Improvements and More Quick Patches and Fixes. So quality will drop.

    I'm not sure I agree with this. No company with any sense ties their R&D budget directly to their incoming revenue. R&D is an investment and the amount should be based upon a risk/reward/intitial cost assessment. Just because I lower prices by 20% does not necessarily mean my investment in some new tech has any less potential for profit in the future. The real danger is not lower quality, but the possibility that one company might "win" and monopolize the market, then use that monopoly to entrench their position and ruin other markets. For example, suppose Intel drives AMD out of business, then introduces some patented feature to the "standard x86" chipset. Or suppose they dominate the market, but ship integrated graphics chips with all CPUs, thus forcing consumers to either use theirs or buy a second one as well, that works better.

  • Re:Price War (Score:3, Insightful)

    by Sporkinum ( 655143 ) on Thursday February 15, 2007 @12:32PM (#18025026)
    At least in my case, I see no reason to change CPU as my xp2400 does well enough by me. I would need to replace my ram, mobo and CPU and possibly video card to move to a newer generation. That's at least $300 with even a cheap CPU and getting a mobo that supports AGP It also wouldn't cover replacing the 2.5gb of ram I currently run.

    I'm sure most people don't need as much horsepower as they are pitching now.
  • by basicguy ( 1063914 ) on Thursday February 15, 2007 @12:34PM (#18025076)
    Price wars (or marginal return on investment) are always going on for the products of fabs still producing older technology. It is just more noticeable when the old technology is still highly desirable. From a business view point, it is desirable to get every last dollar return for the multi-billion dollar investment made in the original technology as long as the marginal cost of production is less than the revenue obtained. When the curve inverts then the fabs get taken off line, or upgraded. AMD has next to nothing to lose on the price drop of outsourced fab product except cannibalized sales from the new 65nm. Since supplies are limited and selling, cannibalized sales has to be a zero quantity at present.
  • by timeOday ( 582209 ) on Thursday February 15, 2007 @12:39PM (#18025122)

    I know people want to think of a perfect world where we get Top Quality Products at Discount Products, But in reality that is not the case.
    You're saying that value to the customer is a constant, and the only thing that changes is the tradeoff between price and quality. I completely disagree. Until about 4 years ago, Intel had screwed customers for 20 years because they had no real peer. Quality was (mostly) good, but Intel's prices were extremely high, and didn't start to fall until about 1999. For all those years, Intel had a huge profit margin, allowing them to live high on the hog, expanding into lots of business where they failed, waste *billions* on the failed Itanium, and grow top heavy. The war chest to survive all this and come out none the worse, came from consumers' wallets.
  • by 140Mandak262Jamuna ( 970587 ) on Thursday February 15, 2007 @12:48PM (#18025266) Journal
    Yes Intel and AMD are competing with one another. Prices are dropping. When there is true competion in the OS market, OS prices also will drop. When there is true competition in the Office market, Office prices will also drop. Office prices will drop only when the consumers, (mainly the corporate consumers, we retail customers dont have much weight) stop confusing interoperability with windows compatibility there will be true competition in that market.

    Why keep bashing Microsoft, calling it evil etc? It is the consumers who should wake up. Let us say I give these companies big discount so that they can "make the numbers" for this quarter. But that would force them to give all their data to me and they have to pay me every quarter to access their own data. In a rational world, I would be laughed out of the business meeting in no time. But that is precisely what is happening in sales meetings between MS and the fortune 500 companies.

    When it comes to the chips Dell is able to play AMD against Intel. It is in Dell's own interest to have a competition in OS/Office market so that it can play one against another and reduce the cost of computing to its customers so that it can sell more. But Dell buries alternatives deep, makes it difficult to buy the alternatives. Why? Why? Isn't there anyone who can break through the non-disclosure agreements and the secrecy and shed light on why corporations are acting seemingly irrationally? Sunlight is the best disinfectent.

  • Good. (Score:3, Insightful)

    by d3ac0n ( 715594 ) on Thursday February 15, 2007 @12:51PM (#18025364)
    I'm sick of seeing these chips at outrageous prices. Who other than the most rabid gamer is going to be willing to fork over $500 - $1000 (US) for the latest processor? The worst part of it is, the processors are starting out so overpriced, that when they start to drop, it takes over two YEARS before they become reasonable. I don't know about the rest of Slashdot, but I'd like to be able to get something less than 4 generations old at a decent price point.

    It used to be that you would spend, AT MOST, about $100 - $200 (US) for the latest AMD offering (usually much less, under $75.00 US). Intel was never considered for gamers or home-builders because they were overpriced and underpowered. Lately AMD has been pulling the same crap that Intel was pulling back in the 90's. End result? We now have two chip makers, both with overpriced CPU's, trying to compete. It's about time there was a price war! They are using smaller and smaller die sizes, and are thusly getting more and more out of each silicon wafer. The damn things should be getting CHEAPER not exorbitantly more expensive!

    Bring back the sub-$200.00 bleeding edge CPU. It's well past time.
  • by archen ( 447353 ) on Thursday February 15, 2007 @12:56PM (#18025438)
    This is after Christmas is the big slump in pretty much every industry due to holiday spending hangover - computers are certainly no exception to this. If MS wanted better Vista sales, they should have gotten the OS out before the gift PCs were purchased at years end. I think more than anything this is probably proof that people just use what comes with their computer (whatever it may be), and very few would actually bother to change the OS - Microsoft or otherwise.
  • by Joe The Dragon ( 967727 ) on Thursday February 15, 2007 @01:43PM (#18026192)
    Core2Duo may have lower power use but chipsets still use more.
    Intel's new exons may use less power for the cpus but when you add the chip set and the FB-Dimms it is about the same as amd cpus + chipset + ddr ecc ram.
  • by Kjella ( 173770 ) on Thursday February 15, 2007 @02:49PM (#18027154) Homepage
    ...is totally OT, but it's where he says that a seasonal dip is occurring in PC sales in spite of the release of Vista, which is not causing a rise. In other words, people are either not buying Vista, or are successfully (?) running it on their existing computers. I suspect it's more the former, since Vista is reputed to run slowly on even the latest equipment.

    I think you're reading too much into that. I read it just as "people aren't in a hurry to move off XP". There's nothing to say there's a drop because Vista sucks or anything - it just says people keep buying PCs at a regular pace based on *their* demand. The last time around, XP Home was a huge upgrade over Windows 98SE, and a reason to upgrade in itself. Vista over XP? For all the Windows bashing here, XP works quite well, supports everything except Dx10 and has uptime in the range of weeks for most people I know. I see no reason to rush things just to get on Vista, and neither does anyone else it seems. Personally I'm more waiting for Debian stable, but they're over two months overdue and haven't even gotten RC2 of the installer out yet...
  • Re:Fab prices (Score:1, Insightful)

    by Anonymous Coward on Friday February 16, 2007 @11:25AM (#18038452)
    TI has sizable fabs and makes large processors for a company you know very well..

All seems condemned in the long run to approximate a state akin to Gaussian noise. -- James Martin

Working...