Intel Dropping Pentium Brand

Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup. On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"

new logo?

[MadJo]

Funny that Slashdot's category image sticks to the age-old logo for Intel.

slashdot should rebrand, too

[Anonymous Coward]

let's call it olddot - news for seniles. stuff that is prone to be duped.

About time!

[Fiachra06]

Honestly I'm surprised they stuck with Pentium brand for so long. It's was kinda starting to feel like police acadamy movies.

It's OK to drop Pentium

[saskboy]

I don't mind Intel dropping the Pentium brand. It will just help people I talk to remember that "D" stands for Digital Restrictions Managment in the new Intel computers.

trademarking letters once again?

[SpinJaunt]

I await the day Intel try to trademark the letter D after failing to get i.

what comes after Pentium? Sexium?

[advocate_one]

well, as Pentium was a made up word because they couldn't trademark a number... I'm having problems with this "D xxx" business, as it is just so snoozeworthy... so perhaps, they should use "Sexium" instead... the marketing guys could really pull the stops out with the "Sexium" name...

Re:what comes after Pentium? Sexium?

[Anonymous Coward]

Problem is, you can't market a Sexium as being a very fast processor. You'd have to limit that to the Celeron version of the Sexium, the "Premature-ejacularium."

Re:It's the right time for a change

[Anonymous Coward]

but if pentium 4 is old, how old is an Athlon 64? :)

Re:Logo change will be forgotten in a few years...

[Anonymous Coward]

it is hard to think of companies that really suffered ..when they changed their brand names

Coco Pops.

No, seriously. When they changed it to the hidious "Choco Crispies" (here in the UK at least) consumer outcry forced them to change it back again.

It didn't force them to exit the market, but the jingle sounded stupid.

So it's not exactly the same thing, but it does show that changing your brand isn't always a good idea. Especially if you have a singing monkey as a mascot. Microsoft better be careful.

New brand?

[Anonymous Coward]

Next generation brand, Sexium?

Re:Changing brands

[Filip22012005]

But add the '4', and it sounds incredibly hot!

Good marketing move

[lucm]

At the office:
-Hey boss, I just called the third party that is providing us with the critical software we use, and they said that the next release will run on Intel D, but we have only Pentium 4...
-Ok then, replace the 2000 workstations, I'm sure Dell or HP will have a good deal for us.
-Yeah, they might even take back our old Pentium 4 at no charge!

Re:That makes no sense.

[Vo0k]

I heard a different story. They developed the 486 successor and told it to display the results of 486+100.
It displayed 585.99999999 and they decided it's not a good CPU name, so instead they called it Pentium.

Lentium

[brenddie]

We usually call them Lentium. (Lent. from "lento",slow)

D 840?

[accessdeniednsp]

Now that's one hell of a bra size! WOW.. Although with size D cup, that's gonna look very strange.

Re:Is it wise?

[Vo0k]

Don't worry. To ordinary plebs, you got an Intel inside, and here's your Pentium on that CD, with product key and user manual. Microsoft Pentium Vista, successor to Windows.

1993 called

[missing000]

and they want their joke back.

Ooh Ahhh Wowwww!

[MightyMartian]

Well, I certainly feel better served with a new marketing campaign. I mean, dropping the name "Pentium" must reallllly make those CPUs fly, and boy with the new logo, Intel's product line will just automagically accrue speed, efficiency and reliability.

Am I the only one that thinks all marketers should be locked in a dark dungeon?

Re:Logo change will be forgotten in a few years...

[Anonymous Coward]

Horrible, horrible joke of the day. Why did Toyota name the car "Camry"? Because it rhymes with "Famiry."

Let's name the processor of the 6th generation!

[Chemisor]

If "Pentium" is a fifth generation processor, then the next logical name should indicate a sixth generation processor. "Sexium" is just such a hot name.