bonch writes "A poll shows Blu-ray as the preferred choice, as conducted by Penn, Schoen and Berland Associates. Customers were given a side-by-side comparison of HD-DVD and Blu-ray. The results were that 58 percent of the 1,200 polled chose Blu-ray, and 26 percent were undecided. Generally speaking, HD-DVD is preferred by those seeking to reduce manufacturing costs while Blu-ray is preferred by those more interested in features and data storage." Sony's PS3 is to use the Blu-Ray format.