Graffiti Bridges Worlds for Cell User 132
babokd wrote with a follow up to a piece we ran about the phenomenon of Grafedia, graffiti with links to the internet. The idea has caught on, and 'a communion of the real world with the Internet' may become more and more common. From the article: "It's all around you -- and not just in the phone lines and cables running under the streets or in the airborne Wi-Fi streams....If you send a text message to an e-mail address scrawled in paint on a subway advertisement or on a sidewalk, for example, you could get some digital pop art on your phone in return. An adhesive arrow on a telephone pole could hold the key to the history of a nearby building."
Not a follow-up (Score:5, Informative)
This is a textbook example of the kind of marketing I read about in an earlier article. I can't find it now, but the example used was the phrase "suits are in".
The idea is, you feed this kind of information to dozens of different news sources' fashion, entertainment, life, news departments. Three to five of them will run stories which will read basically the same:
Catchy lede paragraph
Information about the product
Quotes from the manufacturer
Quotes from an industry group
Anecdotes from users
Catchy summation
This is standard marketing practice and not much more. Once you know the format, you can spot many of these articles. However, I can't find the original source on the "suits are in" marketing expose - does anyone have it?
Re:Not a follow-up (Score:2, Informative)