Sander Sassen writes "Following months of heated discussion and rumors about the performance of Nvidia' new NV4x architecture, today their new graphics cards based on this architecture got an official introduction. Hardware Analysis posted their first looks at the new GeForce 6800 Ultra and takes it for a spin with all of the latest DirectX 9.0 game titles. The results speak for themselves, the GeForce 6800 Ultra is the new king of the hill, beating ATI's fastest by over 100% in almost every benchmark." Reader egarland adds "Revews are up on Firing Squad, Toms Hardware, Anandtech and Hot Hardware." Update: 04/14 16:54 GMT by T : Neophytus writes "HardOCP have their real life gameplay review available."