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The Almighty Buck The Media Hardware

Are Review Units Better Than Store Versions? 407

Anonymous Howard writes "Every now and then you hear about hardware manufacturers optimizing their hardware for certain tests or games to make their hardware look superior. I was surprised to hear of a new controversy brewing over reviewer units sent to hardware reviewers. This article claims that Samsung is sending LCD monitors with a contrast ratio of 700:1 when the consumer version of the same monitor has a contrast ratio of 450:1. Various sites list different specs for the same model, so it's somewhat confusing to know for sure which is correct. I don't doubt this happens, but I'm surprised that it would be this blatant. Has anyone heard of other stories of manufacturers being deceptive so that they could get better reviews?"
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Are Review Units Better Than Store Versions?

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  • by eclectro ( 227083 ) on Wednesday October 29, 2003 @02:30PM (#7339689)

    buy their stuff off the shelf to use in reviews. Otherwise companies will send the cherries to reviewers.

    I worked for a couple of electronic manufacturers that had a standard operating policy to do this very thing.
  • by Carnildo ( 712617 ) on Wednesday October 29, 2003 @02:32PM (#7339717) Homepage Journal
    Has anyone heard of other stories of manufacturers being deceptive so that they could get better reviews?

    Quack II, anyone?
  • Reviewers (Score:5, Informative)

    by pavon ( 30274 ) on Wednesday October 29, 2003 @02:32PM (#7339719)
    This is a crummy thing for the companies to do but it also makes you wonder about the reliability of reviewing companies. Like how he stated that designtechnica prided itself on reviewing retail products, but then never explained why they were using a review unit, and after noticing the discrepency did a lot of talking but still did not bother to pick up a shelf unit and test it, to see if it was true. Most of the hardware reviewers seem really flakey to me, more fan boys than reliable testing labs.

    Unfair tweeking is part of the reason why Consumer Reports never accepts review units from companies, but rather buys them from retail stores, just like anyone else would. The other reason is that receiving free stuff creates a potential conflict of interest which is why they also do not have any advertizing in their magazine or their website. This means that you won't have reviews out before products are released, and operating this way is more expensive, relying on subscribers to run, but it is worth it. I don't always agree with CR's subjective descriptions of products (cars especially), but the hard numbers they provide are the most usefull I have found, and have saved me plenty of money.

    I really wish that there was some site equally trustworthy in the computing world. For providing informative analysies there are usefull sites (I have always been impressed with anandtech). But for reviewing components, I have yet to find one I trust.
  • by Anonymous Coward on Wednesday October 29, 2003 @02:33PM (#7339731)
    has the same model number as other retailers, but a lower price. If you look at the Bestbuy HW vs the other retailers, the best Buy HW actually is missing some 'components/functionality'.

    Take a look real hard at that stereo reciever before you buy it....
  • by Anonymous Coward on Wednesday October 29, 2003 @02:35PM (#7339757)
    I used to work for a company that produced benchmarks. We often found the reviewer machines had little extras (like more memory), more cache on the harddisk, or evil hacks (like the no-error-correction jumper) on harddisks. Sometimes they would even go as far as putting in a different processor and hope it was overlooked.

    More often than not you could catch this stuff and even the playing field when reviewing hardware.

    The video card hardware vendors were even more creative.
  • A story (Score:3, Informative)

    by cft ( 715198 ) on Wednesday October 29, 2003 @02:35PM (#7339758) Journal
    A while back, I bought a 17" samsung monitor which had 102kHz vertical refresh listed in the online "review" of the reseller, but upon closer examination, I discovered that it was, in fact, only 96kHz, so I informed them of this.

    What they told me was quite strange at the time, they said their review unit had a different refresh rate and that they checked with Samsung, but that there was no definite answer as to how this could have happened. All in all, they gave me a 19" for free for the trouble (which they apparently had no part of.)

    This happened in Toronto, Canada in 1998.

    It is good to know SlashDot picks up on such small things.
  • Consumer Reports (Score:3, Informative)

    by Rathian ( 187923 ) on Wednesday October 29, 2003 @02:36PM (#7339771)
    AFAIK, Consumer Reports does not take ANY units from manufacturers because there's always the chance they'll be sent a "ringer" unit that is better than the store bought models. It would seem that this is very much case in point.

    Review sites that take donated hardware and advertizing from those same hardware vendors should always be held somewhat suspect until you verify the quality through another source. Few sites are willing to give a bad item "both barrels" because they would be essentially slashing their own throat/revenue stream.

  • by obsidianpreacher ( 316585 ) on Wednesday October 29, 2003 @02:43PM (#7339832)
    And there's even an advertisment campaign for Gainward's line of graphics cards that specifically pokes at this concept, and doing so for quite some time ... here's [hardocp.com] just an example, and a Google search [google.com] turns up many more results of this advertising campaign and the resulting products from it ...

    Perhaps I'm just overly cynical, but I tend to trust reviews where the reviewer went out and purchased an off-the-shelf retail copy of X rather than those where the company sent something. Of course, this is hard to do in print publications, because of the time-lag that magazines run through (ie, two months after it's released on the shelves, they have a review of it), but I see no reason (aside from money, which is a big reason) that online reviewers can't do things such as this. I also tend to look towards user-reviews and give those a pretty good weigh-in when I'm making a purchase decision. This is the first instance that I can recall where products are blatently better when given to reviewers than those that are store-bought, but I get the feeling that it's been done in the past.

    The above paragraph reflects what I do for my personal buying choices and should in no way construe that that's the optimal/correct/whatever way for large corporations/organizations/whatever to buy-in-bulk ...
  • Consumer Reports (Score:3, Informative)

    by devphaeton ( 695736 ) on Wednesday October 29, 2003 @02:48PM (#7339900)
    Every once in a while i read the Auto comparisons on Consumer Reports to get myself all worked up.

    Consumer Reports will not accept donations of vehicles or products from manufacturers or vendors just for this reason. They will discreetly send someone out 'under cover' to go acquire the products in an "off the lot" or "off the shelf" state.

    This is good, and commendable.

    However, i see a lot of times they will end up mis-matching the cars and trucks they compare. Usually it is simply a matter of trim levels on similar classed models. This *will* have an impact on the final outcome. Obviously it's difficult to do things *exactly*.

    Less often, but still wrongly, they will compare vehicles from incompatible classes- things like Buick Century vs. E-class Mercedes vs. Toyota Camry. Or the classic truck comparisons with the 3/4 ton, V8 powered Dodge and Chevy fullsize trucks, against a V6 F150, against V6 Toyota Tundra and Nissan.

    Consumer Reports might do this to other product reviews too, but i only pay attention to their auto ads for `entertainment'.

    I guess that no matter what, *any* test can be flawed.
  • by CFrankBernard ( 605994 ) <cfrankb&gmail,com> on Wednesday October 29, 2003 @02:57PM (#7339979)
    The early Samsung 955DF was a perfect 19" flat-black screen CRT with .20mm dotpitch. The control panel was a rectangle in the center that when pushed, slowly slid diagonally down to reveal the control buttons. Very slick. Early Samsung 955DF [ld-technology.com]

    Now the "Samsung 955DF" has controls on the front, the screens are much more reflective and oily-looking, and black appears grey even when the brightness is all the way down. More recent Samsung 955DF [balta.pl]
  • Re:Well (Score:2, Informative)

    by GreyPoopon ( 411036 ) <gpoopon@gmaOOOil.com minus threevowels> on Wednesday October 29, 2003 @03:00PM (#7340002)
    And why aren't the reviewers performing their tests with retail purchased equipment for integrity sake anyway?

    Most likely because doing so would be somewhat cost-prohibitive.

  • by drteknikal ( 67280 ) on Wednesday October 29, 2003 @03:03PM (#7340027) Homepage
    Two things I saw when I was writing product reviews. First, it was very common for the manufacturer to test the review unit before shipping it. It was uncommon to get hardware that hadn't been opened and resealed. Second, preproduction units often had different specs than the production models. Usually, known differences were noted, though.

    A lot of the manufacturer reps and pr reps I worked with would hand-select or pre-screen review units, but I never ran into any where I thought I was being given something better than what would ship just to get a better review.

  • by asdfghjklqwertyuiop ( 649296 ) on Wednesday October 29, 2003 @03:07PM (#7340048)

    CR's sports car reviews always make me laugh a little. It seems like in every one of them they always complain about the stiff ride, engine noise and fuel economy.

  • Re:Car and Driver (Score:2, Informative)

    by shirai ( 42309 ) on Wednesday October 29, 2003 @03:30PM (#7340241) Homepage
    While I agree that reviewers may sometimes receive the best of the crop, I don't think this example shows any such planned discrepancy (or certainly doesn't prove it).

    A 0-60 time difference of half a second could easily be attributed to a natural difference in each car. Cars differ more than you think from one to the other and I have read more than once about discrepancies in cars within the same model.

    In fact (I was trying to find it) but I believe Car and Driver (or some other car mag) said exactly this in a "letters to the editor" reply in a recent issue. Sometimes discrepancies of over a full second will also happen depending on where the car is in the life cycle. I agree that this isn't the case here since they received a "lifetime" car but it just shows you the number of variables a car goes through. By the way, sometimes they start fast and slow down and sometimes they are slow and speed up.

    At any rate, I agree that it is odd, but I don't believe this is proof of deception.
  • by mercuryresearch ( 680293 ) on Wednesday October 29, 2003 @04:03PM (#7340596) Journal
    In the mid-1990's my company did quite a bit of high-profile graphics card benchmarking. Because we focused on testing chips just going into production we'd usually get alpha and beta revs of boards from the well-known board vendors at the time. It was routine for the boards that were sent for testing to have custom BIOS that set the clocks on the hardware well above specifications.

    For vendors that did this chronically we switched to getting boards through other channels -- but we needed the hardware as soon as it was released, so we'd usually have pending orders with the retail arm of a board manufacturer. They got wise to this and started doing the same thing with retail boards being sent to us.

    Then we switched to straw buyers. Since there were only a few preorders made in my state (AZ) they started doing it to all boards destined here, which was pretty entertaining. We'd wait a month and buy the board from a storefront and it'd be clocked 10-20% slower.

    I won't even begin to go into what we saw happen with drivers...
  • Are you kidding? (Score:3, Informative)

    by jafac ( 1449 ) on Wednesday October 29, 2003 @04:05PM (#7340617) Homepage
    The software industry is RIFE with such abuses.

    In a previous job, my employer had a special team of people called "Product Managers" - but their job was to go visit magazine reviewers, ensure that they got top of the line grade A technical support during the review process, including onsite support, and coded patches directly from the developer's desktop to the reviewer's. Additionally, there was wining and dining, and talk of strippers and lapdances (though I never witnessed that). In that sense, what was reviewed in no way bore any resemblance to the shring-wrapped package some poor sucker paid $699 for.

    I'm no longer working in that sector, but for my 10 years, the practice was commonplace. Which is why I never read reviews.
  • Re:Well (Score:3, Informative)

    by ameoba ( 173803 ) on Wednesday October 29, 2003 @04:13PM (#7340695)
    Unfortunately, doing this would prevent pre-release reviews. One of the big reasons that hardware review sites get _any_ free hardware is that pre-release reviews are free advertising, and help create desire for the product when it launches.
  • Re:Reviewers (Score:3, Informative)

    by _|()|\| ( 159991 ) on Wednesday October 29, 2003 @04:30PM (#7340867)
    I really wish that there was some site equally trustworthy in the computing world.

    I'm not vouching for them, but Legit Reviews bought retail memory for a recent review [legitreviews.com]. I also liked Anand's recent test [anandtech.com] of OCZ memory, comparing pre-production and retail parts.

  • by ashitaka ( 27544 ) on Wednesday October 29, 2003 @04:45PM (#7341029) Homepage
    Everyone here is ranting on about "Yeah, I've seen it done before in cars, video cards, etc. Only one post brought up the point that it may be a simple mistake and a little more digging would have clarified the situation. Note this:

    The contrast specs on the Samsung USA site show the following:

    172T [samsungusa.com] - 700:1
    173T [samsungusa.com] - 450:1

    The specs on the Samsung Canada site say:

    172T [samsung.ca] - 500:1
    173T [samsung.ca] - 700:1

    Perhaps he got a Canadian unit although I don't know why they would be any different.
  • Test Engineering (Score:2, Informative)

    by man2525 ( 600111 ) on Wednesday October 29, 2003 @05:13PM (#7341310)

    The last company I worked for engineered a benchmark test before the company's new RAID SCSI host card was completed.

    The card was benchmarked against a RAID Ultra SCSI LVD card from a German competitor named ICP Vortec. Even though the new card was in development, they expected it to beat the Vortec. It didn't...until they removed most of the Vortec's components and replaced them with parts from a much slower (and inexpensive) card that wasn't even considered a serious competitor. These benchmarks were used in advertisements, entire phrases stating the superiority of the product were co-opped from press releases by lazy magazine columnists (which is sadly common in most journalism nowadays), and sent to companies requesting further information. On a somewhat related note, a claim on the product sheets for the aforementioned product line that the product had been Windows certified ended up costing the company a $10K fine from MS and had to be destroyed.

    I guess that ultimately it doesn't matter. The owner sold the company to the largest competitor.

  • by lgftsa ( 617184 ) on Wednesday October 29, 2003 @05:47PM (#7341658)
    You've never bought a digital SLR camera from New York -based website, have you?

    Yes, great price, 15% to 30% below everyone else. Then once you order it, they call and mention that the camera doesn't have a warranty, that's extra. You know, the plastic lens mount is of lesser quality, you'd be much better of with model with the metal mounting ring. Of course the battery charger and battery is not included in that model.

    Whoops, the price is now 25% above everyone else, and you have the standard package that everyone sells. Those other models you've upgraded from don't exist.

    Of course, if you stick to your guns and insist on the advertised price, it's mysteriously never in stock or gets lost in the shipping system.

    BTW, there are 3 or 4 genuine web shops in NY, check DPReview forums, etc to find them.
  • Re:Well (Score:2, Informative)

    by pod ( 1103 ) on Wednesday October 29, 2003 @05:48PM (#7341665) Homepage
    effectively allowing the reviewer to pick up the real deal item off the shelf at a real store, yet have the full cost picked up by the manufacturer.

    Effectively making the manufacturer pick up the retailer's profit margin bill. The samples manufacturer's usually send out are direct from the warehouse/factory, so the cost is significantly smaller.

  • by Potent ( 47920 ) on Wednesday October 29, 2003 @06:15PM (#7341905) Homepage
    Fuzzbuster gets busted by Escort and Car And Driver Mag for stuffing Escort guts inside of the Fuzzbuster supplied for radar detector review (1979):

    http://www.valentine1.com/lab/MikesLabRpt5.asp

    While you're there, please check out a Valentine One. Mike Valentine makes by far the best detector on the planet, and he's a heck of a nice guy! :)
    --

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