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Toshiba To Halt HD-DVD Production

Posted by Soulskill on Mon Feb 18, 2008 06:19 AM
from the one-format-to-rule-them-all dept.
Multiple users have written to tell us that Toshiba is planning to halt production of devices related to HD-DVD. According to Japanese broadcasting network NHK, Toshiba will lose "hundreds of millions of dollars" as the format war finally draws to a close. Regardless, investors are pleased that Toshiba has made the decision to cut its losses. This comes after a last-ditch price cut was unable to prevent Wal-mart from throwing their lot in with Blu-ray, although some sources suggest that Wal-mart was already aware of Toshiba's plans to withdraw from fight.

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[+] HD DVD Prices Slashed By Toshiba 414 comments
Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"
[+] Games: Toshiba Making Funeral Plans for HD DVD 452 comments
Blue Light Special writes "With HD DVD on life support, Toshiba is reportedly preparing to bow to the inevitable and allow HD DVD to expire quietly. 'While denying that a decision on the fate of HD DVD has been made, a Toshiba marketing exec left the door wide open. "Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players," Jodi Sally, VP of marketing for Toshiba America Consumer Products, said.'" A few folks have also noted that Wal-mart is joining the Blu-ray train, further lowering the stock of HD DVD.
[+] Sony Paid Warner Bros. $400 Million to Go Blu-Ray? 487 comments
eldavojohn writes "How much would you pay to be the leading video media technology right now? Is $400 million too much? Sony didn't think so and this article speculates that's how they won the Hi-Def format war. 'With billions of dollars in global sales at stake, experts had predicted the Toshiba-Sony battle would go on for years - not unlike the 1980s battle of videotape formats between VHS (Matsushita) and Betamax (Sony). That war lasted a decade, leaving Sony battered and humiliated. So how did this epic battle come to such an abrupt end? The answer lies in part with the bruising Sony experienced with Betamax, which, like Blu-ray, was also the better product on paper.'"
[+] Why Microsoft Won't Have Blu-ray on the Xbox 393 comments
Ian Lamont writes "Ever since Toshiba stopped production of HD DVD players, many Xbox 360 owners have been wondering when Microsoft will offer some sort of Blu-ray option for the Xbox 360. The answer: Probably never. Microsoft's product manager for the Xbox 360 has told Reuters that Microsoft is not in talks with Sony or the Blu-ray Association. Why not? The Industry Standard points to HDi, an obscure Microsoft technology that was part of the HD DVD interactivity layer. HDi may be dead on physical media, but it could potentially be applied to other Microsoft HD-compatible technologies such as Xbox Live Arcade and Windows Media Center, and be part of a long-term play to own a big share of the market for HD content delivered over the Internet."
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  • whew, fewer syllables (Score:5, Funny)

    by Anonymous Coward on Monday February 18, @06:24AM (#22461024)
    Blu-Ray is so much easier on the tongue than a mouthful of acronym(s).
    • Re:whew, fewer syllables (Score:5, Funny)

      by ledow (319597) on Monday February 18, @06:27AM (#22461044) Homepage
      Yeah, they would have been much more accepted if they had pronounced it "Heidi DVD". :-)

      I always think the funniest acronym is PXE UNDI - it sounds like fairy knicker to me.
      [ Parent ]
        • Re:whew, fewer syllables (Score:5, Insightful)

          by Eivind (15695) <eivindorama@gmail.com> on Monday February 18, @07:21AM (#22461350) Homepage
          Nobody gives a fuck. Ok ?

          90%+ of average consumers don't have any clue whatsoever what "VHS" stands for, and couldn't care less.

          For that matter, most consumers couldn't tell you what "HD" stands for either.
          [ Parent ]
        • Re:whew, fewer syllables (Score:5, Insightful)

          by Escogido (884359) on Monday February 18, @07:47AM (#22461516)

          But HD DVD doesn't sound stupid. It says exactly what it is, and doesn't embarrass itself. Blu-ray, besides being spelled incorrectly, says nothing about what it is. Whatever happened to the glory days of Video Home System, Compact Disc, and Digital Versatile Disc?
          Are these all *that* much better than BR really? I agree that unlike BR they give people a vague idea what they are about, but you honestly don't expect people to instantly understand what either of them implies anyway. Think of it, if you never knew what a Digital Versatile Disc is, what'd you imagine it to be? A disc with digits on it that can be used as a lot of other things? :)

          It's more like a product trademark to me: you don't complain that the word Panasonic is 'better' than say Toshiba, just because Panasonic literally means pro-sound and Toshiba is a compound noun where To- means Tokyo, and what -shiba is I forgot. But that doesn't still make Panasonic any 'better'.
          [ Parent ]
        • Re:whew, fewer syllables (Score:5, Insightful)

          by ozamosi (615254) on Monday February 18, @07:52AM (#22461546) Homepage
          It's a feature.

          Digital Versatile Disc is a backronym - DVD originally meant Digital Video Disc, until they realized how stupid the name actually was ("Yeah, this game is distributed on a video disc. But it's not really a video..."), at which point they just redefined the abbreviation. When I think about it, I realize that HD-DVD's name is just as stupid: you can have just as High Definition audio/video or interactive media on HD discs as you can on "SD discs", just not as much.

          By not having a meaning, blu-ray avoids that problem - a blu-ray disc is a disc that uses blue rays.

          I do think that CD is a good name - it tells me what it is (a disc that's quite small, compared to LP's), not what they developed it to contain. But CDSDWEMRFDTDVD (Compact Disc-sized Disc With Even More Room For Data Than Digital Versatile Discs) doesn't have such a nice ring to it... Of course, today it's more of a Big Disc, compared to Minidisc or mini-DVD, which again shows that neutral names are better.

          To finish off, let me just counter your "glory days" argument by saying "BetaMax" and "Video2000".
          [ Parent ]
    • PCMCIA (Score:5, Funny)

      by smitty_one_each (243267) * on Monday February 18, @09:08AM (#22461962) Homepage Journal
      People Can't Memorize Computer Industry Acronyms.
      [ Parent ]
  • Its peace in our time! (Score:5, Interesting)

    by plierhead (570797) on Monday February 18, @06:25AM (#22461036) Journal

    This is of course great news (that the war is over - nothing to do with who won), but having forked out for a Blu-Ray disc lately (running around $50 over here) I can honestly say that I wish I had not fallen for the blandishments of that sales guy who told me I should buy a smaller, but much higher definition, TV.

    If I had my buying decision over I would say after the initial technogasm brought on by seeing every hair on the actor's heads, you very quickly forget about the quality and just wish your screen was bigger. (Apparently this is a common effect.)

  • Sony won a format war... (Score:5, Funny)

    by beset (745752) on Monday February 18, @06:47AM (#22461156) Homepage
    And in other news, satan is ice skating to work today.
    • Re:Sony won a format war... (Score:5, Insightful)

      by 91degrees (207121) on Monday February 18, @07:15AM (#22461322) Journal
      If Bluray is a Sony format, so is DVD and CD. Sony backed it strongly and presumably did a lot ofthe original development but it's not a Sony format in the same way that minidisc and Betamax were. Sony got other companies on board as part of the standards consortium.

      This might explain why it didn't fail. Companies prefer it when the standards body isn't the same organisation as their rival. There's always a risk that the standard might change specifically to favour one manufacturer.
      [ Parent ]
    • Who says they have won anything yet? (Score:5, Insightful)

      by LingNoi (1066278) on Monday February 18, @07:51AM (#22461534)
      They might have beaten HD DVD but they haven't beaten the biggest contender.. DVD.
      [ Parent ]
  • The real competition wasn't HD DVD... (Score:5, Interesting)

    by Schmiggy_JK (867785) on Monday February 18, @06:59AM (#22461236)
    The real competition is DVD. HD media isn't doing terrible by any means, numbers wise it is doing better than DVD was at this time in its life cycle. However DVD sales are dominating both HD formats. And thanks to this competition prices should continue to be reasonable as HD adoption hasn't taken over yet. Thus this lone single format should be good for HD business, and for consumers.
  • by Anonymous Coward on Monday February 18, @07:05AM (#22461254)
    I was kind of hoping HD DVD would win this one, now we'll be stuck with region locked movies for another decade till the next thing comes along.
    • by robosmurf (33876) * on Monday February 18, @07:29AM (#22461406)
      It's even worse than that: at least with DVD region-free players were available easily almost from the beginning.

      With Blu-ray, almost all Blu-ray players in existence are Playstation 3 consoles. As far as I'm aware, no one has managed a region-free version of this.
      [ Parent ]
  • For Sale (Score:5, Funny)

    by PinkyDead (862370) on Monday February 18, @07:41AM (#22461486)
    1 HD-DVD Player, never used. Best offer accepted.

    (Please...)
    • Re:Better luck next time (Score:5, Funny)

      by Jafafa Hots (580169) on Monday February 18, @06:27AM (#22461046) Journal
      Exactly. When will huge multinational corporations stop forcing competition down people's throats and realize that what consumers want is monopolies, lack of choice and the resulting high prices!
      [ Parent ]
      • Re:Better luck next time (Score:5, Insightful)

        by terjeber (856226) on Monday February 18, @07:07AM (#22461268)

        Why is it that people conflate competition and competing formats? There was more competition in the Blu-Ray camp than there was in the HD DVD camp. Toshiba was dumping players, but there was still no real competition, Toshiba was the only (real) manufacturer. You can have competition when there is a single standard, no problem. There is, for example, competition in the DVD business, always has been. Are there more than one DVD format? Did the DivX fiasco add value for the consumer?

        The format war would have made sure we had continued high prices for a long time to come since the war it self slowed down adoption. With slow adoption both consumers and producers will tend to do a lot of fence sitting, and that is not good for anybody since it takes longer to get to the benefits of economics of scale. Everybody but pirates benefits from this war being over.

        [ Parent ]
        • Re:Better luck next time (Score:5, Interesting)

          by robosmurf (33876) * on Monday February 18, @07:21AM (#22461364)
          Except that the Blu-ray specification is such a mess that there is exactly one Blu-ray player on the market that is worth buying as it will be properly compatible - the Playstation 3.

          The Playstation 3 has outsold all other high-definition disc players on the market put together by a huge margin. This is the only machine that disc manufactures will make sure is fully compatible.

          If this situation continues, and the other manufacturers don't drastically improve their performance, then Blu-ray is set to become almost as proprietary to Sony as the UMD.

          [ Parent ]
          • by The13thSin (1092867) on Monday February 18, @08:29AM (#22461752)

            The current 18 board members (as of January 2008) are: [blu-raydisc.com]

            • Apple Inc.
            • Dell Inc.
            • Hewlett-Packard Company
            • Hitachi, Ltd.
            • LG Electronics
            • Mitsubishi Electric
            • Panasonic (Matsushita Electric)
            • Pioneer Corporation
            • Royal Philips Electronics
            • Samsung Electronics
            • Sharp Corporation
            • Sony Corporation
            • Sun Microsystems
            • TDK Corporation
            • Thomson SA
            • Twentieth Century Fox
            • Walt Disney Motion Pictures Group / Walt Disney Studios Home Entertainment
            • Warner Home Video Inc.

            Like the PS2 was one of the biggest DVD players in the beginning, the PS3 will be the biggest Blu-ray player... that is untill in 1 1/2 year a $100 Samsung / LG profile 2.0 Blu-ray comes on the market.

            [ Parent ]
      • Fail... (Score:5, Insightful)

        by sgant (178166) <ksgant@NoSPAM.gmail.com> on Monday February 18, @08:56AM (#22461888) Homepage Journal
        So there should be two formats or even more out in the world to give a choice for consumers? A choice to not buy either until one format wins so they don't get left with obsolete hardware where nothing new is going to be released on?

        How about this, every studio comes up with their own format! That way, there's tons of choices for the consumer! Want to watch a Univeral or Paramount movie? You have to buy a special player to play their formats. Think of the possibilities! Think of the competition! Think of the illegal downloads because no one would want to put up with that bullshit!

        I think your analogy needs work.
        [ Parent ]
        • Re:Better luck next time (Score:5, Insightful)

          by mrxak (727974) on Monday February 18, @06:54AM (#22461208)
          For those that think we're better off without standards, imagine if there were multiple competing HTTP protocols.
          [ Parent ]
        • Re:Better luck next time (Score:5, Insightful)

          by Gerzel (240421) <gwsearsNO@SPAMunity.ncsu.edu> on Monday February 18, @07:22AM (#22461366) Journal
          They mean the same thing to a complex mind when the formats in question are both proprietary and do about the same thing.

          In this case there was competition between the formats not only in which format was "better" in terms of storage quality (not to mention archival, access speed and other properties) but also even if one format was clearly superior which was better in terms of price and availability.

          I don't think having both formats around was hurting anything as both are still in early adoption phases, most users don't have Blu-Ray or HD DVD yet and a large portion perhaps even a majority don't have the capabilities to use such formats (at least in the new abilities they provide) yet over the older standard.

          I still see this as a bad thing and perhaps the "wars" are not over at all as Hard Drives, Flash drives and other storage options are coming down in price and are able to offer similar amounts of storage. The real contender in these "wars" as I see it could be download bandwidth rather than delivery of a physical piece of media.

          In the end these media wars are good for the consumer. Take CDs for example, a format that won with relatively little competition. The way things are sold to consumers is that the new format is more expensive at first but as it takes hold and becomes dominant is prices drop to match the old cost with a margin determined by the cost of production. Music CDs are still fairly expensive and have not come down (as I believe) to a price comparable to that of Cassettes even though the older format has been more-or-less out of the market for several years now.

          For Formats it is difficult to raise prices on consumers as there is an expectation that the prices will fall over time and consumers will need a reason to pay more with the information on the format primarily being a luxury good. However that expectation works both ways as consumers expect that two items of the same format will cost about the same on average.
          [ Parent ]
    • Re:Better luck next time (Score:5, Funny)

      by 0xdeadbeef (28836) on Monday February 18, @07:35AM (#22461444) Homepage Journal
      Toshiba will think twice next time when it comes to forcing competing formats on consumers.

      I bet you post comments on YouTube.
      [ Parent ]
      • Re:Better luck next time (Score:5, Funny)

        by Charcharodon (611187) on Monday February 18, @07:14AM (#22461320)
        Left, right it doesn't really matter. I took me all of two weeks to stop feeling weird driving on the left and a month to stop making random right lane errors.

        The only thing that I find unfamthomable is the use of some of the colors on the road.

        For example they only use white paint for the lines. In the States they use white and yellow. You can tell the difference real quick which lanes are for your direction of traffic (white) and which is the divider line (yellow). I've had more than a few moments of panic where I could not tell for the life of me which lanes were which.

        I take that back there are two things about driving in the UK, the second is do you people believe in F'ing street/road signs? Considering that the names of the streets change every 3 blocks and they don't run in a straight line more than 25 yards at a go, it would be simply amazing to have both the street and the cross street names on a sign, you are lucky just to even have a cross street that you can see from the road you are travelling on.

        I foresee a GPS in my immediate future.

        [ Parent ]
    • Re:Where Does This Leave the Xbox? (Score:5, Informative)

      by grumbel (592662) on Monday February 18, @07:51AM (#22461536)
      The Xbox360 doesn't have a HD-DVD drive it has a normal old DVD drive. The HD-DVD is an extra thing that you have to buy and place next to your XBox360, Microsoft will simply release a BluRay extension drive. For games it doesn't matter, since neither is used in games.
      [ Parent ]